1. What is not easy to change in Retail Management?
A. promotion
B. location
C. price
D. merchandise mix
Answer
B. location
2. Which is not the basic reason of the importance of Retail Location?
A. customer convenience
B. competitive advantage
C. cost of investment
D. light and ventilation
Answer
D. light and ventilation
3. Which products are produced and marketed by companies to many retailers?
A. national brands
B. local brands
C. unbranded
D. commodities
Answer
A. national brands
4. The layout that has parallel aisles with merchandise on shelves on both sides of the aisles is ___
A. racetrack
B. standee
C. grid
D. loop
Answer
C. grid
5. Free standing sites are located at ___
A. traffic signals at highways
B. high pedestrian traffic area
C. remote locations
D. low pedestrian traffic area
Answer
B. high pedestrian traffic area
6. Freedom layout indicates that merchandise is arranged ___
A. in a symmetrical manner
B. in circles
C. in an asymmetrical manner
D. non to the options
Answer
C. in an asymmetrical manner
7. How difficult it is to change retail location frequently?
A. extremely difficult
B. not difficult at all
C. absolutely easy
D. some what difficult
Answer
A. extremely difficult
8. For which retail offering location is very important?
A. mail order
B. party plan
C. departmental store
D. catalogue marketing
Answer
C. departmental store
9. A retailer’s ___ is the key to its ability to attract customers.
A. location
B. promotion system
C. pricing system
D. store personnel
Answer
A. location
10. A store that stocks particular type of merchandise
A. convenience
B. speciality
C. departmental
D. non store
Answer
B. speciality
11. This is the most preferred mode through which foreign players have entered the Indian market. It is the easiest route to enter the Indian market
A. fii
B. franchising
C. fdi
D. iip
Answer
B. franchising
12. ___ offers various incentives and rewards to customers on the basis of cumulative purchases from a given provider, be it a store, a service, or a manufacturer
A. point of sales
B. frequent shopper progrmme
C. campaign
D. customer retension
Answer
B. frequent shopper progrmme
13. The products which enjoy popularity and generte lot of sales in a short span of time and later go out of fashion
A. fad
B. category killers
C. variety
D. assortment
Answer
A. fad
14. The process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time and meet the company’s financial goalsis known as
A. merchandise management
B. procurement
C. distribution
D. sales
Answer
A. merchandise management
15. This layout is the simplest type of store layout in which fixtures and merchandise are grouped into free-flowing patterns on the sales floor
A. grid
B. free flow
C. spine
D. loop
Answer
B. free flow
16. The major componenet of solid waste that a retailer generates in the environment
A. branding
B. labelling
C. packaging
D. naming
Answer
C. packaging
17. This provides the way to gather lead contact informtion, house it, use it for communictaion purposes and run reports on the data researches have collected
A. point of sales
B. customer analytics
C. campaign
D. crm
Answer
B. customer analytics
18. This involves agreements to fix prices between parties at different levels of the same marketing channel
A. edlp
B. psychological
C. predatory
D. discount
Answer
C. predatory
19. This display exhibits heavier, bulkier items than racks hold
A. open
B. closesd
C. case
D. ensemble
Answer
C. case
20. The word Retail is derived from the ___ word.
A. latin.
B. french.
C. english.
D. german.
Answer
A. latin.
21. Retailer is a person who sells the goods in a ___
A. large quantities.
B. small quantities.
C. both a & b.
D. none of these.
Answer
B. small quantities.
22. The main objective of the management is ___
A. profitability.
B. sales growth.
C. return on investment
D. all of these.
Answer
D. all of these.
23. In retailing there is a direct interaction with ___
A. producer.
B. customer.
C. wholesaler.
D. all of these.
Answer
D. all of these.
24. Retailing creates ___
A. time utility.
B. place utility.
C. ownership utility.
D. all of these.
Answer
D. all of these.
25. ___ activities performed by the retailers.
A. assortment of offerings.
B. holding stock.
C. extending services.
D. all of these.
Answer
D. all of these.
26. The term stakeholders which includes ___
A. stock holders.
B. consumers.
C. suppliers.
D. all the above.
Answer
D. all the above.
27. ___ represents how a retailer is perceived by consumers and others.
A. image.
B. sales.
C. profit.
D. none of these.
Answer
A. image.
28. The functions of management start with ___
A. buying.
B. planning.
C. organizing.
D. supervising.
Answer
B. planning.
29. “Management is what a manager does” given by.
A. henry fayol.
B. f.w.taylor.
C. dinkar pagare.
D. none of these.
Answer
C. dinkar pagare.
30. Human resource management process consists of ___
A. recruitment.
B. selection.
C. training.
D. all of these.
Answer
D. all of these.
31. ___ is the process of seeking and attracting a pool of people from which qualifiedcandidates for job vacancies can be selected.
A. selection.
B. advertisement.
C. compensation.
D. recruitment.
Answer
D. recruitment.
32. ___ gives the nature and requirements of specific jobs.
A. human resource planning.
B. job descriptions.
C. job analysis.
D. none of these.
Answer
A. human resource planning.
33. ___ is a kind of internal sources of recruitment.
A. promotion.
B. employee recommendation.
C. transfer.
D. all of these
Answer
D. all of these
34. Attracting potential employees is more difficult in case of ___
A. internal recruitment.
B. external of recruitment.
C. both a & b
D. none of these.
Answer
B. external of recruitment.
35. ___ is the next step after recruiting the retail personnel.
A. supervision.
B. compensation.
C. training.
D. selection.
Answer
D. selection.
36. ___ test measure a persons capacity or potential capability to learn and perform ajob.
A. aptitude test.
B. proficiency test.
C. interest test.
D. personality test.
Answer
A. aptitude test.
37. A traditional format that sell 20-80 percent of groceries and other consumableproduct at discounted prices
A. dollar store
B. discounted stores
C. chain store
D. off price store
Answer
A. dollar store
38. ___ component allow the retailer to offer the employees safety and security
A. fixed component
B. fringe benefit component
C. variable component
D. all of the above.
Answer
B. fringe benefit component
39. ___ is the manner of providing a job environment that encourages employee’saccomplishment.
A. compensation
B. supervision.
C. training
D. none of the above.
Answer
B. supervision.
40. Store security relates to ___
A. personal security
B. merchandise security.
C. both a & b.
D. none of these.
Answer
C. both a & b.
