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1st Set of Annamalai Assignments
1. Explain the traditional services marking mix and describe the expanded mix for services. Discuss the marketing mix as applicable to banking service sector.
2. Assume you are a team member of the marketing research department of a low cost domestic airline. Your manager has asked you to evaluate the service quality of the airline. How would you go about it? What service quality dimensions would you use to evaluate the same?
3. Write an explanatory note on origin and growth of products service marketing. Yoga and Spirituality have long been India’s strengths in foreign markets. Also the ayurvedic product brands from India are making a big league globally. Design strategy to focus on the measures you would prefer to initiate to increase the influx of high spending tourists coming from abroad. Also make use of the Indian traditional knowledge and sell books based on it in the markets abroad.
4. Every service needs a product and every product needs a service” comment.
2nd Set of Annamalai Assignments
1. Do you feel that consumers are satisfied with the quality of after sales services available to consumer goods such as refrigerators, TV-sets, air-conditioners and so on in India? Discuss.
2. Examine the product life cycle of personal computers in the Indian Market, and trace the various marketing strategies followed by firms at different stages.
3. “Flexible pricing seems much more prevalent in Marketing of services than in the marketing of goods” — Do you agree? Explain.
4. Branding is a hot topic in board rooms around the world, because most of the CEO’s recognize that a strong brand is powerful driver. In this context discuss about they key elements that contribute to brand equity? Discuss this concept with reference to TATA and CavinKare
