Marketing Management Exam Latest Solution

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Section – A (Marks – 25)

Attempt all questions
1. What is Product Life Cycle?
2. Explain Branding?
3. Discuss Packing and Packaging?
4. Explain Pricing. What is one and flexible pricing policy?
5. What is Break Even Point?

Section – B (Marks – 25)
Attempt all questions –
1. Explain Sales Promotion. What are different tool of sales promotion?
2. What do you understand by advertising, Define Advertising target, Advertising Goal?
3. Discuss E-Business and what is the importance of E Business?
4. Discuss Marketing Mix with an example?
5. Explain Marketing Segmentation?

Section – C (Marks – 50)
Attempt any five questions –
1. Does marketing orientation impact business performance? Discuss.
2. What is CRM? How is it useful for a company? What mistakes do companies make while implementing CRM?
3. Differentiate between probability and no probability sampling methods? Under what conditions should each of these methods be used?
4. ‘Choose the Value-The homework marketer must do before the product exists.’ Explain.
5. What do you understand by marketing information systems (MIS)? Explain various elements of MIS in detail?
6. Several competing philosophies such as the Selling concept, Production concept and Product concept exist. How are these different from one another? How are these different from the marketing concept?
7. Discuss the regulatory framework for businesses in India? How do these regulations affect multinational companies that are doing business in India?
8. In which organization structure a company can avoid geographic or customer duplication.
9. What is exploratory research? What are the various methods of carrying out exploratory research? Distinguish between qualitative and quantitative methods of MR?
10. What are focus groups? What type of data can be obtained from focus groups? Suggest some measures to improve the effectiveness of focus groups?