Marketing Management
Q1. (a) Analyze the existing business portfolio of any one company using BCG matrix, GE matrix, and Ansoff model.
Q1. (b) Discuss the Macro environment of a pharmaceutical company.
Q2. (a) Explain the components of MIS.
Q2. (b) Explain the Henry assail model of buying decision behavior.
Q3. (a) Discuss the segmentation strategy of a cement company.
Q3. (b) Explain the relevance of VALS to Marketing.
Q4. (a) Critically analyze the product mix strategies of a beverage company.
Q4. (b) What is private brand? Explain private brand strategy of a retailer
Q5. (a) Explain the partner relationship management at Airtel.
Q5. (b) Critically analyze the five best advertisements released in this year.
CASE STUDY – INFOSYS
Q6a1. Do you think ticket based pricing will provide continuous revenue to Infosys in the long term?
Q6a2. Compare three pricing strategies discussed here and choose any one as your choice.
CASE STUDY – KURKURE
Q6b1. Explain the viability of market expansion strategy of Kurkure.
Q6b2. Critically analyzes the consumer behavior towards snacks products.
Ans 1a: The business portfolio is the collection of businesses and products that make up the company. The best business portfolio is one that fits the company’s strengths and helps exploit the most attractive opportunities……………..
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