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1. “Consumer behaviour is the corner stone of all marketing efforts” – Discuss
2. Critically comment about the marketing strategies adopted in various stages of Product Life Cycle (PLC) of your choice of product or service.
3. Evaluate the criteria for the selection of channels of distribution as middlemen.
4. Decision on pricing of both new and existing products and services of your choices.
5. Compare the effectiveness of anyone advertising and sales promotion of your choice.
Another Set of 2022
1. Discuss about the significance of Marketing.
2. What is marketing research? Elaborate the process of Marketing Research.
3. What are the pricing policies available in modern marketing concept? Discuss in detail.
4. What is PLC? Explain the process of product life cycle with suitable examples.
5. What do you understand by the term Advertising? Examine the uses of advertising?
2nd Set MM Annamalai Solution
Q1. What is market segmentation? What are the different ways of segmentation? Suggest the segmentation strategy for the following products: edible oil, table top wet grinder and business magazine.
Q2. What strategies you would recommend to be followed during the four stages of PLC? Identify one product and one service for each stage in the plc. Give reasons for your answer.
Q3. What are the objectives of pricing strategies? Discuss the merits of different pricing techniques that you would recommend for the following products. Laptop, sports utility vehicle, designer tiles.
Q4. Do you think that social media advertisements would kill all other traditional MEDIA? Discuss your answer with proper justification. Also explain under what circumstances online advertisements would be highly recommended.
3rd Set of Marketing Managment Annamalai University MBA
1. “Chinese computer and electronic products possess advantages in design, innovation, rapid response and global market flexibility”- comment.
2. “Legal aspects protect competitors and consumers from many unethical pricing strategies that unscrupulous marketers may wish to attempt”. Critically analyse the statement.
3. In designing an advertising campaign for a soft drink, which would you find more useful; information about consumer demographics or information about consumer life style? Give an example of how would you use each type of information.
4. Suggest a successful way to segment the market for the following products a) Detergent Soap b) Designer Jewellery c) Breakfast Cereals.
Also available MBA Project Report of Annamalai
Project on Logistic Management
Project on Operation Management
Project on Production and Operation Management
Project on Supply Chain Management
