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1. How do social and cultural influence the impact on international consumer behavior.
2. “Experimental method of research is not suitable in management field”. Discuss, what are the problems in the introduction of this research design in business organization?
3. Discuss the major ethical issues in International marketing with three examples.
4. A company manufacturing electronic goods wants to know how best it can satisfy its potential buyers in the Indian market. Give your suggestions for formulating an appropriate marketing research proposal.
2nd Set of Annamalai
Q1. If you were to formulate the most critical learning points concerning the use and the conduct of international marketing research, what points would you come up with, both from an academic and a managerial perspective?
Q2. Assume you are appointed as a marketing head in a leading FMCG company in India. As part of the development process the company wants to expand its business operations internationally to its neighboring countries. You are given the task as following. a) Identifying the market and its segmentation b) Studying the consumer behavior c) Do product research d) Examining the market opportunities. Narrate your role to carry out the above task by doing market research.
Q3. How can educational and business institutions assist the international marketer in overcoming the problems posed by marketing relativism and the unconscious use of the self-reference criterion? Discuss with examples.
Q4. Identify the principal methods that companies might use in assessing and reviewing opportunities across international markets. Suggest alternate means by which firms can priorities and segment international markets.
