International Marketing Management Annamalai Solution for 2022
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1. Discuss about the significance of Marketing.
2. What is marketing research? Elaborate the process of Marketing Research.
3. What are the pricing policies available in modern marketing concept? Discuss in detail.
4. What is PLC? Explain the process of product life cycle with suitable examples.
5. What do you understand by the term Advertising? Examine the uses of advertising?
2nd Set Annamalai IM Solution
1. Explain the Different methods used by a researcher in conducting research in an International Environment? Which method can be most effective while collecting data about brand loyalty and why ?
2. Amazon.com has been an early winner in the on-line book business. Which market segment has Amazon served? Are the Amazon target market segments in the United States and the rest of the world identical?
3. “Modern marketing concept is applicable to all business organisations irrespective of their size or nature of the goods or services marketed”- Do you agree or disagree? Give your justification
4. Interview with friends and prepare the report and find out who would they go for information for the products mentioned below and also indicate why do you view her/him as the source of information and advice?
a) Computer note book b) Cell phones c) Holiday resort d) Toys.
