MBA Consumer Behaviour Solved Assignments 2023
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1. Explain nature and scope of consumer Behavior
2. What are the steps in the consumer research process?
3. What are the popular data collection methods?
4. Identify and describe the three stages of perception
5. Discuss about the methods available to measure judgments on brand performance.
Another Set of Annamalai MBA
1. How can marketers use measures recognition and recall to study the extent of consumer learning?
2. Analyse and assess the consumer decision making process and bring out the impediments while buying a high priced car like- Mercedes Benz, Rolls Royce, etc.
3. The advertising manager of a company wants to know, how many people actually view and understand the advertising message of a commercial that the company plans to place on a prime-time network television program. How can the advertising manager obtain valid information regarding the viewing and understanding of the company’s commercial?
4. How are attitudes formed? Can consumer attitude be changed? Explain with examples.
Old Assignment
1. Review the activities undertaken by marketing oriented firms and show the relevance of consumer behavior of each activity.
2. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by 3
a) Changing beliefs about the brand
b) Changing beliefs about competing brands
c) Changing the relative evaluation of attributes
d) Adding an attribute
3. What kind of marketing and socio cultural inputs would influence the purchase of
a) A TV with inbuilt recorder
b) A concentrated liquid laundry detergent
c) A fat-free ice cream
4. Think of a recent major purchase your family has made. Analyze the roles performed by various family members in terms of the following consumption roles:
a) Influencer b) Decider c) Buyers d) Preparers
e) Users f) Maintainers g) Disposers
