QN01. —– should be set after market potentials have been derived and sales
territories established.
Answer: Sales quota
QN02. —– typically refer to total sales possibilities.
Answer: Market potentials
QN03. Long-range forecasts not cover more than two years. (True/False)
Answer: F
QN04. Intermediate forecasts have a span of three months to two years. (True/False)
Answer: T
QN05. Statistics show that 80 percent of new business start-ups never survive the first three years. (True/False)
Answer: T
QN06. The —– can be thought of as the geographic area where the business intends
to operate.
Answer: Market area
QN07. A market area is generally defined by —–
Answer: Geography, radius, trade area or drive-time
QN08. Which one is not the method of estimate the sales potential?
(i) Survey method (ii) Statistical methods
(iii) Service methods (iv) Expert opinion methods
Answer: Service methods
QN09. Which one is the main use of market potential?
(i) Allocation of marketing resources (ii) Defining sales techniques
(iii) Setting sales quotas (iv) All of the above
Answer: All of the above
QN10. Out of the following which is not the key steps in estimating market potential.
(i) Define the geographic boundaries of your market.
(ii) Derive an average selling price.
(iii) Unique Selling Proposition
(iv) Determine the average annual consumption.
Answer: Unique Selling Proposition
QN11. The primary product development strategic orientation:
(i) Low Development Cost
(ii) Product Performance, Technology & Innovation
(iii) Quality, Reliability, Robustness
(iv) All of the above
Answer: All of the above
QN12. Out of the following which one is not a stage of PLC
(i) Introduction stage (ii) Maturity stage
(iii) Group (iv) All of the above
Answer: Group
QN13. —– occurs even when most customers no longer buy the product, only few loyal customers remain.
Answer: Product decline
QN14. A —– is useful when the cost structure of the product is largely variable costs, usually the case when the product is a manufactured good.
Answer: Skimming strategy
QN15. A —– is more appropriate when fixed costs are high.
Answer: Penetration strategy
QN16. A —– is the use of an established product’s brand name for a new item in the same product category.
Answer: Product Line Extension
QN17. —– is a marketing strategy in which a firm marketing a product with awell developed image uses the same brand name in a different product category.
Answer: Brand Extension
QN18. —– occurs when distribution has reached its planned or unplanned peak.
Answer: Maturity
QN19. The sales curve has flattened out and relatively few new buyers enter the market
(i) Introduction (ii) Maturity
(iii) Decline (iv) All of the above
Answer: Maturity
QN20. Out of the following which one is not the type of brand extension
(i) Product related extensions (ii) Recall extensions
(iii) Unrelated Extensions (iv) All of the above
Answer: Recall extensions
QN21. The two things that remain constant in line extensions are: the —– and the —–
Answer: Brand name, product category
QN22. —– tend to educate customers that product and brand are two different things.
Answer: Line extensions
QN23. The —– involves using an existing brand name to launch a product in a different category.
Answer: Brand extension
QN24. The —– refer to a situation when the parent brand is employed to make an
entry into a different product category.
Answer: Category extensions
QN25. Many brands achieve —– in the form of a unique attribute, benefit or feature which gets uniquely associated with the brand.
Answer: Distinction
QN26. A brand extension may involve a foray into unrelated product categories based on a brand’s —–
Answer: Exclusive image or prestige value
QN27. The —– implies perceived ability of the brand manufacturer in making the extension product.
Answer: Transferability
QN28. The —– brand enjoys positive beliefs and favourable attitude in customers memory.
Answer: Parent
QN29. A —– a name, term, sign, symbol, or design, or a combination of them.
Answer: Brand
QN30. Under the —–, the users are granted exclusive rights to use brand names in perpetuity.
Answer: Trade mark law
QN31. Over a period of time, brands are built through marketing activities and —–
Answer: Communications
QN32. Branding makes —– comparisons difficult.
Answer: Price
QN33. —– is the application of marketing techniques to a specific product, product line, or brand.
Answer: Brand management
QN34. Naming process goes from —– to idea evaluation to legal evaluation.
Answer: Idea generation
QN35. —– is the business process of managing your trademark portfolio so as to maximize the value of the experiences associated with it, to the benefit of your key stakeholders.
Answer: Branding
QN36. —– represents ‘the total accumulated value or worth of a brand’.
Answer: Brand equity
QN37. Out of the following which one is not a brand.
(i) Coca Cola (ii) Microsoft
(iii) Company (iv) None of the above
Answer: Company
QN38. Which one are not the characteristics of a brand.
(i) Expected (ii) Augmented
(iii) Potential (iv) General
Answer: General
QN39. Brand equity also plays a critical role in enhancing value for the marketer. (True/ False)
Answer: True
QN40. Brand equity is not a good source of achieving leverage in distribution channels. (True/ False)
Answer: False
