Online MCQ Assignment Answer

QN1: What is the name given the brand which are lisenced by the manufacturers?

A. National Brand

B. Private Brand

C. Co-branding

D. Licensed brand

Answer

Answer: B. Private Brand

QN2: ___refers to a brand objecive (functional) attributes in relation to other brands.

A. Brand position

B. Product position

C. Brand relationship

D. Both a and b

Answer

Answer: D. Both a and b

QN3: Close up, Doordarshan, Frooti, Babool, Fair and Lovely, Band Aid and Ujala are the example of ___

A. Descriptive Brand Name

B. Suggestive Brand name

C. Free Standing brand name

D. None of the above

Answer

Answer: A. Descriptive Brand Name

QN4: What is the process of extending an existing brand name to new forms, colors, size, ingredients or flavors of an existing product category?

A. Line extension

B. Brand extension

C. Multibrands

D. New brands

Answer

Answer: A. Line extension

QN5: From the consumers perspective the model segment non-user of the brand is divided into 4 groups based on the openness to try, among the following where the people whose prefrence lies in their current brand, although not strongly?

A: Strongly Unavailable

B: Weakly unavailable

C: Available

D: Ambivalent

Answer

Answer: B: Weakly unavailable

QN6: The modern discipline of brand management is considered to have been started by which famous company?

A. Coca-cola

B. Unilever

C. Procter & Gamble

D. Toyota

Answer

Answer: C. Procter & Gamble

QN7: In ancient times the brand of animals was done in which country?

A. Egypt

B. U.S.A.

C. Ziare

D. Canada

Answer

Answer: A. Egypt

QN8: Which of the following company was not in the interbrand’s 2012 top 10 global brand list?

A. Samsung

B. Intel

C. Toyota

D. Proctor & Gamble

Answer

Answer: D. Proctor & Gamble

QN9: Which companies entry into the Chinese market resulted in their brand being translated as bite the was tadpole’?

A. Pepsico

B. Apple

C. Coca-cola

D. Cadbury

Answer

Answer: C. Coca-cola

QN10: What is the process in which the company tries to reduce the number of brands in the market

A. Brand customizing

B. Brand rationalizing

C. Brand dropping

D. Brand Slashing

Answer

Answer: B. Brand rationalizing

QN11: Which U.S. brand is not among the top 10 brand of interbrand’s 2012 list

A. GE

B. IBM

C. Microsoft

D. American Express

Answer

Answer: D. American Express

QN12: Which of the following is not among the 4 steps of brand building?

A. Brand identity

B. Brand response

C. Brand positioning

D. Brand relationship

Answer

Answer: C. Brand positioning

QN13: From the manufacturer’s perspective the model segment user of the brand is divided into 4 groups based on the strength of commitment, among the following who is more likely to switch the brands?

A. Average

B. Shallow

C. Convertible

D. Entrenched

Answer

Answer: C. Convertible

QN14: What is the process of introducing the new product category with a new brand?

A: Line extension

B: Brand extension

C: Multibrands

D: New brand

Answer

Answer: B: Brand extension

QN15: What is the name given to the brand created and owned by a reseller of a product or service?

A: National Brand

B: Private Brand

C: Co-branding

D: Licensed brand

Answer

Answer: B: Private Brand

QN16: Nike has the distinctive “swoosh” logo, the “Just Do It” slogan, and the “Nike” name based on a mythological goddess. These items are called…

A: brand equities

B: brand identities

C: brand resonance

D: brand elements

Answer

Answer: D: brand elements

QN17: The purpose of the … is to provide a current, comprehensive profile of how all the products and services sold by a company are marketed and branded.

A: brand audit

B: brand tracking study

C: brand inventory

D: brand analysis

Answer

Answer: C: brand inventory

QN18: A … typically employs quantitative measures to provide marketers with current information as to how their brands and marketing programs are performing on the basis of a number of key dimensions.

A: brand audit

B: brand tracking study

C: brand exploratory research

D: brand analysis

Answer

Answer: B: brand tracking study

QN19: From the consumers perspective the model segment non-user of the brand is divided into 4 groups based on the openness to try, among the following who prefer other brands but have not switched yet?

A: Strongly Unavailable

B: Weakly unavailable

C: Available

D: Ambivalent

Answer

Answer: Ambivalent

QN20: Which of the following is not among the 5 B’s of customer perspective?

A: Brand

B: Beauty

C: Belief

D: Backing

Answer

Answer: D: Backing

QN21: Which of the following is not among the 5 B’s of producer perspective?

A: Bridge

B: Briliant

C: Brave

D: Background

Answer

Answer: C: Brave

QN22: Which is not an example of Positioning by usage occasion and time of use?

A: Listerine – night time rinse

B: Nescafe – Great start to the morning

C: NIIT (Inspired…life begins at NIIT)

D: Domino’s (When families are having fun)

Answer

Answer: C: NIIT (Inspired…life begins at NIIT)

QN23: ___Is measures the degree to which a brand is seen as different from others.

A: Relevance

B: Differentiation

C: Esteem

D: Knowledge

Answer

Answer: B: Differentiation

QN24: ___measures the breadth of a brand’s appeal.

A: Relevance

B: Differentiation

C: Esteem

D: Knowledge

Answer

Answer: A: Relevance

QN25: Burton, a maker of snowboards, is introducing a new snowboard called “The Dominator.” This snowboard will be associated and identified with top professional riders. What marketing strategy is Burton using?

A: building brand image

B: leveraging secondary association

C: positioning the product

D: targeting a submarket

Answer

Answer: B: leveraging secondary association

QN26: A clothing marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?

A: rebranding

B: brand extension

C: line extension

D: private brand

Answer

Answer: B: brand extension

QN27: A key element in a company’s relationship with consumers, a ___ represents consumers’ perceptions and feelings about a product and its performance.

A: product experience

B: product line

C: brand

D: product attribute

Answer

Answer: C: brand

QN28: From the consumers perspective the model segment non-user of the brand is divided into 4 groups based on the openness to try, among the following who are as attractd to other brands as their current choice?

A: Strongly Unavailable

B: Weakly unavailable

C: Available

D: Ambivalent

Answer

Answer: D: Ambivalent

QN29: All products marketed by Heinz carry the brand name ‘Heinz’. This is an example of …

A: individual names

B: blanket family names

C: separate family name for all products

D: none of the above

Answer

Answer: D: none of the above (correct one: corporate umbrella)

QN30: A … brand may be kept around despite dwindling sales because they still manage to hold on to a sufficient number of customers and maintain profitability with little or no marketing support.

A: flanker

B: cash cow

C: hound dog

D: question mark

Answer

Answer: B: cash cow

QN31: Honda uses the company name to cover different products such as automobiles, motorcycles, snowblowers, and snowmobiles. This is an example of a …

A: sub-brand

B: parent brand

C: line extension

D: category extension

Answer

Answer: D: category extension

QN32: Nivea, a strong European brand, has expanded its scope from a skin-cream brand to a skin-care and personal-care brand through carefully designed and implemented brand extensions. This is an example of …

A: brand valuation

B: brand management

C: brand enhancements

D: brand reinforcement

Answer

Answer: D: brand reinforcement

QN33: Advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference. However, brands are not maintained by advertising but by the ___.

A: market experience

B: brand experience

C: product mix

D: word-of-mouth elements

Answer

Answer: B: brand experience

QN34: An increasing number of retailers and wholesalers have created their own ___, also called store brands.

A: unsought products

B: speciality products

C: private brands

D: Shopping products

Answer

Answer: C: private brands

QN35: Which of the following is an advantage offered by co-branding?

A: Manufacturers do not have to invest in creating their own brand names

B: Brand equity is stabilized

C: A company can expand its existing brand into a category it otherwise might have difficulty entering alone

D: Retailers have exclusive products that cannot be purchased from competitors

Answer

Answer: C: A company can expand its existing brand into a category it otherwise might have difficulty entering alone

QN36: From the manufacturer’s perspective the model segment user of the brand is divided into 4 groups based on the strenght of commitment, among the following who are happy with their choice and will continue with it in the future?

A: Average

B: Shallow

C: Convertible

D: Entrenched

Answer

Answer: D: Entrenched

QN37: …includes all that is linked up in memory about the brand. It could be specific to attributes , features, benefits or looks of brand.

A: Brand attitude

B: Brand association

C: Brand relationship

D: Brand image

Answer

Answer: B: Brand association

QN38: …includes two visual signals of a brand – its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity.

A: Brand attitude

B: Brand symbol

C: Brand positioning

D: Brand image

Answer

Answer: B: Brand symbol

QN39: …can be thought of as a perceptual map of in which like products of the same company (say, toothpaste) are positioned very close to one another and compete more with one another than with brands of other companies.

A: Brand Comparison

B: Cannibalization

C: Positioning

D: Brand Associations

Answer

Answer: B: Cannibalization

QN40: A marketer need to understand that some ‘general traits’ of a brand name are:

A: Easy to recognize

B: Easy to pronounce

C: Easy to memorize or recall

D: All of the above

Answer

Answer: D: All of the above