Q1: A plan formulated for a definite period and expressed in quantity terms
Answer: A budgetAnswer
Q2: A plan that identifies the most effective combination of promotional activities is referred as
Answer: Promotional mixAnswer
Q3: A point slightly above the mathematical centre of a page od termed as
Answer: Focal centreAnswer
Q4: A pool is a type of
Answer: Horizontal combinationAnswer
Q5: A positive leader is one who motivates people by
Answer: Increasing their satisfactionAnswer
Q6: A preference Share carries preferential rights
Answer: To repayment of dividend and repayment of capital at the time of winding up of the companyAnswer
Q7: A premium given to a retailer by a manufacturer for buying a certain quantity of a product is
Answer: Push moneyAnswer
Q8: A private company
Answer: Can issue deferred shares with disproportionate voting rightsAnswer
Q9: A private company must have at least
Answer: Two directorAnswer
Q10: A private company should have at least
Answer: 2 membersAnswer
Q11: A private limited company can start business
Answer: After obtaining certificate of incorporationAnswer
Q12: A products position is located in the minds of
Answer: ConsumerAnswer
Q13: A project, which may not add to the existing profits, should be financed by
Answer: Equity capitalAnswer
Q14: A promissory note
Answer: Cannot be drawn in setsAnswer
Q15: A promotional strategy that is designed to encourage consumers to ask for product is
Answer: Full strategyAnswer
Q16: A provision is a
Answer: None of these—a)General reserveAnswer
b)Specific reserve
c)Capital reserve expenditure
Q17: A public corporation means
Answer: Statutory CorporationAnswer
Q18: A public or charitable trust is one which is created for the benefit of
Answer: Community as a wholeAnswer
Q19: A purchase book records
Answer: Only credit purchase of merchandiseAnswer
Q20: A rational, informational message that emphasizes a strong argument, and calls for action is known as
Answer: Hard sellAnswer
Q21: A refusal on the part of employees to buy a product from the producer is known as
Answer: A primary boycottAnswer
Q22: A share has been defined by
Answer: The Companies Act, 1956Answer
Q23: A share holder is the part owner of a company whereas debenture holder is only
Answer: A creditorAnswer
Q24: A ship is so damaged that the cost of its repairs will exceed its value after repairs. It is a case of
Answer: Constructive total lossAnswer
Q25: A situation where labour and management are required by law to submit their claim for dispute is known as
Answer: Compulsory arbitrationAnswer
Q26: A special type of condition which is given as per will of the donar is called as
Answer: A legacyAnswer
Q27: A speculator who applies for new share is
Answer: A stagAnswer
Q28: A spin-off usually indicated
Answer: DiversificationAnswer
Q29: A statistical technique for measuring change in a group of items over a period of time is
Answer: An index numberAnswer
Q30: A strike will cause the worker to
Answer: None of these—correct answer.Answer
Quit his position
lose his seniority
receive no strike fund benefits
Q31: A subhead that leads form the leadline into the body copy is termed as
Answer: OverlineAnswer
Q32: A subhead that leads into the headline is called as
Answer: CaptionAnswer
Q33: A technique that produces a projected 3-D image is referred as
Answer: KinctographyAnswer
Q34: A television technique where one image is added to another that is already on the screed is known as
Answer: SuperimposeAnswer
Q35: A theory is
Answer: A validated hypothesisAnswer
Q36: A token woman is a woman
Answer: A woman member of committee to show that women are being representedAnswer
Q37: A tool that purpose strategies for targeting the audience presenting the advertising message, and implementing media is
Answer: Advertising campaignAnswer
Q38: A transaction does not result in the flow of fund when
Answer: Current asset is converted into another current assetAnswer
Q39: A transaction results in the flow of fund
Answer: All of these—a)Non-current asset is purchased out of a current assetAnswer
b)Debentures are redeemed
c)Preference share capital is issued
Q40: A transfer income best defined as one
Answer: Which does not represent income of economic activityAnswer
Q41: A type of advertising used by firms to establish their reputation or increase awareness is termed as
Answer: Corporate identity advertisingAnswer
Q42: A type of public relations advertising that deals with public welfare issues and is typically run face of charge is referred as
Answer: Advocacy advertisingAnswer
Q43: A typical impact study involves a system view in assessing probable effects on the firm’s
Answer: Remote environmentAnswer
Q44: A valid definition of a business purpose is to
Answer: Create a customerAnswer
Q45: A… is a planned result that an enterprise aims to attain
Answer: BudgetAnswer
Q46: A…. is a prediction of what will happen as a result of a given set of circumstances
Answer: Fixed costAnswer
Q47: Absorption means
Answer: Charging of overheads to cost nitsAnswer
Q48: According to Haney, excessive competition’ leading to the formation of business combination is a
Answer: Baconing forceAnswer
Q49: According to Maslow’s need-hierarchy theory of motivation
Answer: An unsatisfied need is a motivator of behaviourAnswer
Q50: According to the International Labour Organisation, what percentage of male workers in India is under/ unemployed
Answer: 0%Answer
Q51: Acid Test Ratio means ratio between
Answer: Book debts to current liabilitiesAnswer
Q52: Ad-valorem duty is charged as a percentage of
Answer: Invoice valueAnswer
Q53: Adequate motivation of employees results in
Answer: Boosting the morale of the subordinatesAnswer
Q54: Admission fees received by a cricket clus is
Answer: Revenue receiptAnswer
Q55: Advances to small borrowers are guaranteed by
Answer: Deposit Insurance and Credit Guarantee CorporationAnswer
Q56: Advertising merchandising, pricing, channels , services etc companies a
Answer: Competitive marketing planAnswer
Q57: Advertising text that is written from the company’s point of view of extall its virtues and accomplishments is
Answer: Bray-and boast copyAnswer
Q58: Advertising which creates messages through a slow accumulation of positive image is
Answer: Soft-sell advertisingAnswer
Q59: Advertising works at
Answer: All the aboveAnswer
Q60: After adjustments have been made at the end of the year, there is a balance in Insurance Expense account. In which of the following categories it falls
Answer: ExpenseAnswer
Q61: Aggressive marketing, minimal marketing and balanced marketing, these 3 styles of marketing are given by
Answer: Philip KotlarAnswer
Q62: Agreement of the trial balance indicates that
Answer: Arithmetic accuracy is perfect provedAnswer
Q63: Airlines cruise ships, travel agencies constitutes the
Answer: Resellers marketAnswer
Q64: All the following are types of averages except
Answer: MediumAnswer
Q65: Among other things, a marketing plan should includes
Answer: All of theseAnswer
Q66: Amount the other things, a marketing control system should be based on
Answer: Characteristics and sizes of markets involvedAnswer
Q67: An act is said to be ultra vires a company when it is beyond the powers
Answer: Of the directorsAnswer
Q68: An Ad agency does not has its support department as
Answer: None of these—correct answer.Answer
Trafic
Print Production
Human resources
Q69: An ad in which the printed area runs to the trim of the page is
Answer: ContrastAnswer
Q70: An advantage of collective bargaining to the employer is that
Answer: The contract is binding on both partiesAnswer
Q71: An advertising agency
Answer: Performs all the above functionAnswer
Q72: An advertising format in which spoke person describes a positive personal experience with the product is termed as
Answer: TestimonialAnswer
Q73: An advertising problem in which an ad is so creative or entertainiry that it overwhelms the product is termed as
Answer: SuperimposeAnswer
Q74: An agreement in which a television advertiser buys commercial time from a network is termed of
Answer: Spot announcementAnswer
Q75: An analyst wishing to determine a company’s ability to meet its current liabilities would probably calculate
Answer: The current ratio from the company’s income statementAnswer
Q76: An association formed by those engaged in the same line of trade to loh after the common interest of trade is known as
Answer: Trade AssociationAnswer
Q77: An association formed to serve the interest of all business engaged in different trade is called
Answer: Chamber of CommerceAnswer
Q78: An association of 25 person not registered under the Companies Act, but carrying on business is a
Answer: Illegal AssociationAnswer
Q79: An emotional message that uses mood, ambiuity and suspense to create or reponses bases on fellings and sttitudes is
Answer: Indirect sellAnswer
Q80: An example of an asset subject to depletion is
Answer: TimberAnswer
Q81: An example of an intangible asset is
Answer: GoodwillAnswer
Q82: An example of direct expense is
Answer: Hire of a special plant for a particular jobAnswer
Q83: An exercise in which one describes everything that comes in mind white thinking of a word or in image, is
Answer: VisualisationAnswer
Q84: An extreme concentration on strategy is termed as
Answer: Strategy targetingAnswer
Q85: An important index of underdevelopment is
Answer: Low real per capital incomeAnswer
Q86: An incentive plan which pays an individual by the number of units he or she produces is known as
Answer: PieceworkAnswer
Q87: An income demand curve for an inferior commodity slopes
Answer: Upwards to rightAnswer
Q88: An indent house is one which
Answer: Serves as middleman between importer and exporter of goods for getting ordersAnswer
Q89: An indent means
Answer: An order containing terms of contractAnswer
Q90: An indifference curve
Answer: Slopes downwards from left to rightAnswer
Q91: An indifference curve is always
Answer: Convex to the originAnswer
Q92: An individual who does not take an active role in a business, but is known to the public as a member, is a
Answer: Silent partnerAnswer
Q93: An individual who is known to the public, takes an active part in the business, and had unlimited liability, is termed as
Answer: General partnerAnswer
Q94: An individual who takes an active role in partnership affairs, but is not known to the public, is called a
Answer: Secret partnerAnswer
Q95: An individual’s demand for good is
Answer: The amount he will buy at any given priceAnswer
Q96: An industrial product marketing department might tend to organize around
Answer: Strong sales and distributionAnswer
Q97: An informal organization often exists within a business because
Answer: All the aboveAnswer
Q98: An instrument in writing (not being a bank note or a currency note) containing an unconditional undertaking, signed by the marker to pay a certain sum of money only to or the order of a certain person, or to the bearer of the instrument is a
Answer: Promissory noteAnswer
Q99: An item whose entire amount is usually a differential cost is
Answer: Direct costAnswer
Q100: An oligopolistic firm
Answer: None of these—a)Is a price-takerAnswer
b)Sells a product for which there are no good substitutes
c)Does not influence the action of other firms
