MS612 Retail Management IGNOU exam question paper

MS-612: Retail Management last 3 yrs paper

Explain the following giving suitable examples:
(a) Various types of Retail Formats based on form of ownership and store strategy mix
(b) Various types of Non-Store Retailing Formats
(a) What are situational variables influencing retail shopping behaviour? Discuss their influence on rural consumers.
(b) Discuss the Retail Image Dimensions that help in making a consumer image of a store so as to build confidence in their merchandise and services.
(a) What is Category Management in Retail? Explain its significance and also discuss the broad category management strategies available for retailers.
(b) Discuss the importance of services retailing and explain what needs to be done to explore its full potential in India.
Write short notes on any three of the following:
(a) Factors Affecting Merchandise Mix Decisions
(b) Retail Pricing Objectives
(c) Role of Technology in Retail
(d) Decision Areas as a Part of Visual Merchandising
(e) Strategies of Customer Relationship Marketing in Retailing Industry

A retail organisation into discount retailing of FMCG products in South India wants to open their retail stores in Delhi. They are already in this business for the last 15 years. They understand that Delhi is a unique market having a big market with diverse cultures but having fierce competition. Such a retail organisation wants to appoint you as their Retail Manager (Operations), Delhi to take your advice regarding the following:
(a) What are the security issues involved and how can we deal with them using technology? Discuss.

(b) What loyalty programs can be introduced in the retail outlets for increasing traffic and conversion rates? Discuss.

Explain with suitable examples the various types of retail organisations in terms of ownership and store strategy mix. What makes non-store retailing gain importance?
(a) Discuss with illustrations the application areas and the benefits of using technology in retailing.
(b) Explain the steps in sourcing process.
(a) What are the objectives of merchandising? Explain the key considerations that are to be kept in mind while planning for merchandise.
(b) Explain the two types of sales promotions and their advantages.
Write short notes on any three of the following:
(a) Emerging trends in retailing

(b) Services retailing

(c) Retail pricing approaches

(d) Retail performance measures

(e) Trends in Security

(a) What is relailing? Explain how a retailer as marketing intermediary makes the distribution of goods from the produce to consumer Illustrate.
(b) Explain the two major strategies of consumer research applicable in relating.
(a) Distinguish between the various types of locations that are available for a retailing to decide upon. What advantages do planned location has over unplanned location?
(b) Explain with an example the key components of retail atmospherics
What constitute retail Marketing Communication? Explain the various communication tools in the design of intigrated marketing communication strategy for retail business.
Write short notes on any three of the following:
(a) What are retailing
(b) Performance audit
(c) Private Vs Nalimal Brands
(d) Shrinkage
(e) Ethical responsibilities of retailes.

Diaper a retail catalogue represents a high level of retail specialization in mail order. It is a catalogue outlet primarily targeted at young working parents looking for all the necessities (products) for their new born babies. The product range comprises around more than a hundred items from baby food to nappies to toys to blankets etc.

Questions:

(a) What are the advantages that Diaper can have over other retail formats?Justify giving reasons.

(b) Discuss the problems and challenges associated with catalogue retailing.

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