MS-064: International Marketing last 3 yrs paper
June, 2021
Section-A
- (a) What do you understand by the term ‘International Marketing’? Differentiate between domestic and international marketing.
(b) As an entrepreneur desirous of entering into export of processed food products, identify the organisations you would approach, which can guide you in your export efforts. Briefly explain the promotional support you are likely to get from these organisations.
- (a) What do you understand by the term ‘Political Risk’? Explain the strategies available to international marketers for managing political risks in the pre-investment period.
(b) ‘‘Cultural diversities across countries impact the marketing strategies of an international marketer.’’ Do you agree with the statement? Justify your answer giving suitable examples.
- Differentiate between the following:
(a) Free Trade Area and Customs Union
(b) Commercial Invoice and Proforma Invoice
(c) Ex-works and CIF
(d) Confirmed and Unconfirmed Letter of Credit - Write short notes on any three of the following:
(a) EPRG Framework
(b) International Product Life Cycle
(c) Standardization vs. Adaptation of International Advertising Strategy
(d) International Distribution Channels
(e) Use of Desk Research for Conducting International Marketing Research - ABC Metals Ltd. was formed some twenty years ago by a metal-processing manufacturer based in Mumbai. The company manufactures bathroom fixtures and fittings, principally for plumbing applications (including taps, joints and shower fittings). A wide range of end users exist, including domestic householders and industrial/institutional buyers.
The company exports its products to a number of countries in Europe and America. In the last year it achieved market share of 6 per cent in Germany, 10 per cent in France and 3 per cent in Belgium. In addition, 5 per cent of total production was shipped to a major wholesaler in Miami, USA.
The wide range of fittings varies in size, style, colour, metal and plastic finishings to occupy bottom and top end market positions.
A feasibility study has recently been completed to assess the potential of the UK market. Encouraging results have now stimulated the company to pursue the UK market actively with a target date for entry in ten months’ time.
(a) Advise the company of the options open to achieve UK market entry.
(b) Select and justify a method of market entry and give a brief account of the marketing mix implications.
Section-B
ABC Metal Ltd.
December, 2020
Section-A
- (a) What is international marketing? Differentiate between domestic and international marketing.
(b) Explain the basic modes of entry available to a marketer for entering international markets.
- (a) What do you understand by the term ‘political risk’? In your opinion is it country specific or firm specific or both. Discuss.
(b) Explain the different forms of ‘regional economic groupings’ giving suitable examples.
- (a) Why do you think a company should or should not market the same product in the same way around the world? Explain with the help of examples.
(b) What is the effect of terms of delivery on the price to be quoted by an exporter? Explain giving an example
- Write short notes on any three of the following:
(a) Export Promotion Councils
(b) Elements of culture
(c) Bill of Lading
(d) Deemed exports
(e) International marketing control - (a) What is the scope of international marketing research? Select an industrialized country/region and a developing or underdeveloped country/region of your choice and explain, how conducting marketing research in the two places would be different.
(b) Taking a product of your choice, explain how you will go about the process of international market selection.
Section-B
June, 2020
Section-A
- (a) With the help of an example explain the ‘theory of comparative advantage’ of international trade.
(b) ‘The EPRG framework has implications on the strategy formulation process.’ Discuss.
- Explain the various elements that make up culture. Why is an understanding of different cultures important to an international marketing manager?
- (a) Explain the various combinations of product/communication strategies available to international marketers.
(b) What are the relative advantages of standardization/adaptation of an international advertising programme? Explain.
- Write short notes on any three of the following:
(a) Reasons for entering into international markets
(b) Export Promotion Councils and Commodity Boards
(c) Regional economic groupings
(d) Letter of Credit
(e) Domestic vs. International Marketing Planning
- You are currently marketing your product(s) (consider any products of your choice) in your home country only. You now want to enter international markets.
(a) What are the different modes of entry available to you? Explain their relative advantages and disadvantages.
(b) How can you go about segmenting the international markets for your product(s)?
(c) Explain, how you can use “country attractiveness/competitive strength” matrix to define the direction of growth of your organization.
Section-B
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