Marketing Research Objective Set 5

Online MCQ Assignment Answer QN1: The respondent’s perceptions that their identities will not be discerned by the interviewer or the researcher a) Social desirability b) Critical request c) Perceived anonymity d) Non response bias AnswerAnswer: a) Social desirability QN2: Observation bias for mechanical observation a) Low b) High c) Medium d) Extremely high AnswerAnswer: c)…

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