Online MCQ Assignment Answer

QN1: The respondent’s perceptions that their identities will not be discerned by the interviewer or the researcher

a) Social desirability

b) Critical request

c) Perceived anonymity

d) Non response bias

Answer

Answer: a) Social desirability

QN2: Observation bias for mechanical observation

a) Low

b) High

c) Medium

d) Extremely high

Answer

Answer: c) Medium

QN3: Pretest-Posttest Control Group is which type of Experimental design

a) Pre-experimental

b) Quasi experimental

c) True experimental

d) Statistical

Answer

Answer: a) Pre-experimental

QN4: The process of correcting data to reduce them to the sample scale by subtracting the sample mean and dividing by the standard deviation

a) Generalization

b) Scale transformation

c) Standardization

d) Variable re – specification

Answer

Answer: c) Standardization

QN5: Scale intervals can be used for

a) Family lifestyle

b) Age

c) Occupation

d) Sampling

Answer

Answer: b) Age

QN6: The process of recognizing and noting people

a) Direct observation method

b) Experimental method

c) Attitude research

d) Data gathering

Answer

Answer: b) Experimental method

QN7: Descriptive research is a type of

a) Exploratory Research

b) Attitude research

c) Conclusive research

d) Experimental research

Answer

Answer: c) Conclusive research

QN8: What is meant by value of research information?

a) How valuable the data is for the client

b) cost benefit analysis of the data

c) Information collected from various sources

d) Total time collected in gathering information

Answer

Answer: b) cost benefit analysis of the data

QN9: The efficiency of OTC products is checked by

a) Retailers only

b) Consumers only

c) Manufacturers only

d) Distributors only

Answer

Answer: a) Retailers only

QN10: An extraneous variable involving changes in the measuring instrument or in the observers or scores themselves

a) Interactive testing effect

b) Instrumentation

c) Statistic

d) Sampling

Answer

Answer: c) Statistic

QN11: ___may be broadly classified as exploratory or conclusive

a) Job design

b) Longitudinal design

c) Cross-sectional design

d) Research design

Answer

Answer: b) Longitudinal design

QN12: The time which a respondent takes before answering the question

a) Response error

b) Response Latency

c) Verbal models

d) Voice pitch analysis

Answer

Answer: c) Verbal models

QN13: An extraneous variable attributable to the loss of test units while the experiment is in process

a) Interactive testing effect

b) Instrumentation

c) Statistic

d) Mortality

Answer

Answer: b) Instrumentation

QN14: Which one of these is a Market Research Firm?

a) PWC

b) Ernst and Young

c) AC Nielsen

d) Voltas

Answer

Answer: c) AC Nielsen

QN15: A focus group technique using a telecommunication network

a) Telephonic group

b) Telephonic interview

c) Tele session group

d) Mortality

Answer

Answer: b) Telephonic interview

QN16: In Exploratory research design the methods are used

a) Expert surveys

b) pilot surveys

c) Qualitative research

d) all of them

Answer

Answer: d) all of them

QN17: The research methodology which provides insights and understanding to the problem is

a) Causal research

b) Descriptive research

c) Exploratory research

d) all of them

Answer

Answer: c) Exploratory research

QN18: When is the transcribing process of data preparation irrelevant?

a) CAPI

b) Mall panel

c) In home interview

d) all of them

Answer

Answer: a) CAPI

QN19: A scale for measuring attitudes that consists of a single adjective in the middle of an even-numbered range of values, from -5 to +5, without a neutral point

a) Semantic differential scale

b) likert scale

c) Continuous rating scale

d) Staple scale

Answer

Answer: d) Staple scale

QN20: Companies that collect and sell common pools of data designed to serve information needs shared by a number of clients

a) Customized services

b) Syndicated services

c) Field services

d) all of them

Answer

Answer: b) Syndicated services

QN21: Which is a type of limited services?

a) Analytical services

b) Customized services

c) Standardized services

d) Internet services

Answer

Answer: c) Standardized services

QN22: Types of syndicated services

a) Purchase panel

b) Tracking data

c) Audit services

d) all of them

Answer

Answer: a) Purchase panel

QN23: The research design which is used to obtain the evidence of cause and effect relationship

a) Exploratory research

b) Descriptive

c) Cause and effect

d) Cross-sectional

Answer

Answer: c) Cause and effect

QN24: What is list of all units/observations is known as?

a) Sampling frame

b) Sampling size

c) Parameter

d) Statistics

Answer

Answer: c) Parameter

QN25: Promotion of cable TV affects the health of a child 1) strongly agrees 2) agree 3) disagree 4) strongly disagree 5) undecided is an example of:

a) Ordinal scale

b) Summated scale

c) Nominal scale

d) Arbitrary scale

Answer

Answer: a) Ordinal scale

QN26: Multiple choice questions for which usually only two responses are given such as: yes -no, male -female.

a) Open-ended questions

b) Multiple choice questions

c) Dichotomous questions

d) Unstructured questions

Answer

Answer: a) Open-ended questions

QN27: The summary description of a fixed characteristic or measure of a target population is known as:

a) Parameter

b) Precision

c) Statistic

d) Quota

Answer

Answer: a) Parameter

QN28: Which of the following is a technique of exploratory research design?

a) Focus group interviews

b) Simulation

c) Secondary data

d) Interrogation of respondents

Answer

Answer: c) Secondary data

QN29: Which of the following techniques is commonly used in social science research?

a) Deliberate sampling

b) Multistage sampling

c) Cluster sampling

d) Systematic sampling

Answer

Answer: d) Systematic sampling

QN30: Ranking of a team can de done with the help of :

a) Ratio scale

b) Interval scale

c) Ordinal scale

d) Nominal scale

Answer

Answer: d) Nominal scale

QN31: What is the degree of freedom for F-test?

a) n-k-2

b) n

c) n-k

d) n-k-1

Answer

Answer: b) n

QN32: Which of the following is the source of secondary data?

a) Mail interviews

b) Focus groups

c) Delphi technique

d) Sales records

Answer

Answer: b) Focus groups

QN33: What is the another name for single cross-sectional designs?

a) Longitudinal designs

b) Sample survey design techniques

c) Projective techniques

d) Causal design

Answer

Answer: c) Projective techniques

QN34: Questions to which the respondents can answer in their own words

a) Dichotomous questions

b) Unstructured questions

c) Structured questions

d) None of the above

Answer

Answer: c) Structured questions

QN35: Number of units to be included in the study is called

a) Sampling frame

b) Sampling

c) Sample size

d) Sampling unit

Answer

Answer: b) Sampling

QN36: Technique used to motivate respondents to enlarge on, clarify or explain their answers

a) Interviewing

b) Sampling

c) Probing

d) Questioning

Answer

Answer: b) Sampling

QN37: Non-metric data can be measured on

a) Interval

b) Nominal or ordinal scale

c) Ratio scale

d) None of the above

Answer

Answer: d) None of the above

QN38: Which of the following represents the middle value when the data is arranged in the ascending or descending order?

a) Mode

b) Median

c) Mean

d) Average

Answer

Answer: c) Mean

QN39: Story – telling is an example of

a) Delphi technique

b) Observational methods

c) Depth interviews

d) Projective technique

Answer

Answer: b) Observational methods

QN40: “A Local radio station asks people to call in and express their reactions to some controversial issues “is an example of:

a) Judgment sample

b) Convenience sample

c) Quota sample

d) Probabilistic sample

Answer

Answer: c) Quota sample