Q1: Which of these is not a exploratory research design
Answer: ReportingAnswer
Q2: which of these statements about data collection is correct
Answer: a firm should approach data collection as an ongoing activityAnswer
Q3: which step in the marketing research process is generally considered to be the most prone to error
Answer: Data collectionAnswer
Q4: Which type of sampling uses whoever seems to be available
Answer: Convenience samplingAnswer
Q5: While designing a questionnaire, it is best to use only one type of question so that the respondents find it simple to answer
Answer: Wrong – FalseAnswer
Q6: You would expect the following question to be used in a___interview: “if you were a pickle, what kind of pickle would you be
Answer: DepthAnswer
Q7: ___are Questions the researcher, must answer to satisfactory arrive at a conclusion about the research question
Answer: Investigate questionsAnswer
Q8: ___bias is caused by the respondents being influenced by the organization conducting the study
Answer: auspices biasAnswer
Q9: ___exists when two variables mutually influence or reinforce each other
Answer: Reciprocal relationshipAnswer
Q10: ___is a bundle of meanings or characteristics associated with certain events, objects
Answer: ConceptAnswer
Q11: ___Is the degree to which bias is absent from the sample
Answer: AccuracyAnswer
Q12: ___is the determination of the plan for conducting the research and as such it involves the specification of approaches and procedures
Answer: Research DesignAnswer
Q13: ___presents a problem, discusses related research efforts, outlines the data needed for solving the data and shows the design used to gather and analyze the data
Answer: Research ProposalAnswer
Q14: ___sampling is especially useful when you are trying to reach population that are inaccessible or hard to find
Answer: Snowball samplingAnswer
