Q1: in depth interviews are exactly as the name suggests and use an interview schedule rather than a formal questionnaire as the basic___collection instrument
Answer: dataAnswer
Q2: in designing the questionnaire it is important to remember that the survey researcher is___person who has to use the questionnaire
Answer: not the onlyAnswer
Q3: in general terms, properly conducted, face to face interviews tend to be an effective___to data collection even if they are a little costly
Answer: approachAnswer
Q4: In general the larger the sample, the smaller the
Answer: Sampling error’Answer
Q5: in research ethics, confidentiality should be guaranteed if the researcher cannot promise anonymity
Answer: Correct – TrueAnswer
Q6: In Systematic sampling
Answer: Every nth item is chosen in the sample, beginning with a random start for the choice of nAnswer
Q7: in the absence of more information to determine a sample size on the basis of sound statistical principles, at every point the researcher must attempt to___- sources of error
Answer: minimizeAnswer
Q8: in the data analysis stage of marketing research, forms are
Answer: coded, tabulated and analyzedAnswer
Q9: In the research process, a management dilemma triggers the need for a decision
Answer: Correct – TrueAnswer
Q10: In the research process, the management question has the following critical activity in sequence
Answer: Origin, selection, statement, exploration and refinementAnswer
Q11: inspite of the rapid growth of research, many companies still fail to use it sufficiently or correctly. Which of the following describes a reason for this failure
Answer: all of these—a narrow conception of marketing researchAnswer
uneven caliber of researchers
poor framing of problems
personality and presentational differences
Q12: In___, each sample has equal and known chance of selection
Answer: Simple random samplingAnswer
Q13: it is also important to avoid asking embarrassing and___questions
Answer: personal Answer
Q14: It is not advisable to include a covering letter along with the questionnaire
Answer: Wrong – FalseAnswer
Q15: Kellogg seeks to determine consumer believability towards it’s products’ health claims. The most appropriate technique for this purpose is
Answer: SurveyAnswer
Q16: Non response error occurs when you cannot locate the person or could not encourage the respondent to participate in answering
Answer: Correct – TrueAnswer
Q17: once obtained there is no need to evaluate the relevance of the literature to your research question and objectives
Answer: Wrong – FalseAnswer
Q18: One of the best survey methods that can be used for all research situations is the e-mail questionnaire surveys
Answer: Wrong – FalseAnswer
Q19: One of the terms given below is defined as “a bundle of meanings or characteristics associated with certain events, objects, conditions, situations, and the like
Answer: ConceptAnswer
Q20: organizations that collect general information and sell it to clients are called
Answer: syndicated data servicesAnswer
Q21: Personal interviewing of a certain percentage of individuals who pass by certain points in a shopping center is also known as
Answer: Intercept interviewsAnswer
Q22: Personal interviewing takes two forms. They are
Answer: Arranged interview and intercept interviewAnswer
Q23: Primary data are generally available more quickly and at a lower cost than secondary data
Answer: False Answer
Q24: ___is the process of using rules to partition a body of data
Answer: categorizationAnswer
Q25: random sampling error is the difference between the sample ___and the results of a complete survey of the total population using exactly the same procedures
Answer: resultAnswer
Q26: reactions of customers to current products, customer preferences, and a record of past purchases can most often be obtained from
Answer: customer billingsAnswer
Q27: reliability is mostly a matter of___, while validity is mostly about___
Answer: consistency, accuracyAnswer
Q28: Research is an expensive, sophisticated process that is often beyond the reach of small businesses with their limited budgets
Answer: Wrong – FalseAnswer
Q29: Research is any organized inquiry carried out to provide information for solving problems
Answer: Correct – TrueAnswer
Q30: Research should be___
Answer: all of these—accessibleAnswer
transparent
transferable
Q31: Researchers are tempted to rely too heavily on data collected in a prior study and use it in the interpretation of a new study
Answer: Correct – TrueAnswer
Q32: Respondents are asked to rate an attitude object on a number of multiple-point rating scales bounded at each end by one of two bipolar adjectives or phrases. This type of question is called
Answer: A semantic differentialAnswer
Q33: Rosco Publishing Company sells books to college students on test-taking skills, motivation, relationship management, and ways to deal with stress. Its wants to use a probability sampling method that will ensure the percentage of freshmen, sophomores, juniors, seniors, and graduate students in the sample reflect the percentage on the college campus. What is the best sampling method for the publisher to use
Answer: stratified random sampleAnswer
Q34: Sampling___is the list of elements from which the sample is actually drawn
Answer: FrameAnswer
Q35: Secondary data can almost always be obtained more quickly and at a lower cost than___data
Answer: PrimaryAnswer
Q36: Some major descriptors of research design are the following except
Answer: Honorary vs beneficialAnswer
Q37: Students surveyed were asked the following question: “I would support a company that provides my school with scholarships. ”
Answer: Likert scaleAnswer
Q38: students surveyed were asked the following questions: “which cereals have you seen advertised within the last three months?” The survey used a(n)
Answer: open ended questionAnswer
Q39: Sue Smith, president of the local APICS chapter, had difficulty getting members to assist in running the organization. She felt it was because of lack of commitment to APICS. Her vice-president believed it was due to having too many meetings. The organization’s secretary thought it was because there were several other professional organizations to which the members also belonged. If Sue wants to do research to determine the real reason why members are not active in the organization, she should begin by
Answer: Defining the problemAnswer
Q40: Text paragraphs, semi tabular form, tables and graphics are used in___
Answer: Presenting statisticsAnswer
Q41: the advantage of___can be even more significant if the responses are being entered directly on to a computer via a process of “computer aided telephone interviewing” (CATI)
Answer: speedAnswer
Q42: The appendix at the end of the dissertation normally includes a blank sample questionnaire, tables of raw data and any other useful information not provided in the main body of the research
Answer: Correct – TrueAnswer
Q43: The basic idea of sampling is that by___some of the elements in a population, we may draw conclusions about the entire population
Answer: selectingAnswer
Q44: The best contact method to use to quickly determine how many people saw the commercial for the new Volkswagen Beetle that ran last night during the television show Friends would be
Answer: TelephoneAnswer
Q45: The category of response bias that results because some individuals tend to agree with all questions or to concur with a particular position is called
Answer: Acquiescence biasAnswer
Q46: The chapter that details the way in which the research was conducted is the___chapter
Answer: Research methodologyAnswer
Q47: The contact method that minimizes interviewer bias is
Answer: MailAnswer
Q48: the conversion of the raw data into information means that the data needs to be___and coded so that it can be transferred onto a computer or other data storage media
Answer: editedAnswer
Q49: the depth or in-depth interview is an unstructured___in which the interviewee is encouraged to talk extensively
Answer: interviewAnswer
Q50: The effective use of information requires a thorough understanding of the___of information available and how the information is gathered
Answer: TypesAnswer
Q51: The first step in the research process is the
Answer: Definition of the problem and research objectivesAnswer
Q52: The following are the synonyms for dependent variable except
Answer: Predicted fromAnswer
Q53: The following are the synonyms for independent variable except
Answer: ConsequenceAnswer
Q54: The group on which the researcher wants to generalize the results of his study is called the
Answer: theoretical populationAnswer
Q55: The inclusion of open-ended questions on many questionnaire means that a significant amount of___data is also collected
Answer: qualitativeAnswer
Q56: The introduction chapter is usually___% of the total word limit of the dissertation
Answer: 10Answer
Q57: The introduction of the new models of Nokia mobile will lead to a decrease in the sales of Siemens mobiles”. In this statement
Answer: The introduction of the new models of Nokia mobile, is the independent variable, and the decrease in the sales of siemens mobiles is the dependent variable.Answer
Q58: the key objective of any training activity is to ensure that the data collection instrument will be administered by all interviewers in a uniform and___manner
Answer: consistentAnswer
Q59: the major disadvantage with in depth interviews is that because of their time consuming nature it is usually only possible to carry out a relatively small number of such interviews and as such the results are likely to be highly___
Answer: questionableAnswer
Q60: the major___in data storage and data retrieval system means that there has been and continues to be a rapid growth in terms of secondary data sources
Answer: ExplosionAnswer
Q61: The manufacturer of Brother sewing machines wants to know the effect rebates have on sales. It plans on dividing its retailers into three regions. One group will offer consumers who buy a Brother sewing machine a $25 cash rebate. One will offer buyers of the machine $50 worth of “free” machine accessory parts. A third region will offer buyers a $40 store credit. The results of this market research will provide Brother with___data
Answer: ExperimentalAnswer
Q62: The procedure by which we assign numbers to opinions, attitudes, and other concepts is called___
Answer: ScalingAnswer
Q63: The process by which the sample is constructed to include all elements from each of the segments is called
Answer: Stratified random samplingAnswer
Q64: The process of searching bibliographic databases includes the
Answer: assigning each element within sampling frameAnswer
Q65: The purpose of the research proposal is
Answer: Choice a) is incorrectAnswer
Q66: The purpose of___research is to help in the process of developing a clear and precise statement of the research problem rather than in providing a definitive answer
Answer: ExploratoryAnswer
Q67: The quality of a research to produce almost identical results in successive repeated trials reflects it’s
Answer: ReliabilityAnswer
Q68: the quality of a research to produce almost identical results in successive repeated trials reflects its
Answer: reliability Answer
Q69: the quality of the data will be influenced by the relative efficiency of the questionnaire as a recording schedule.___, incomplete coding and misunderstanding of questions and answers all arise from poor lay out and a badly formulated questionnaire
Answer: miscodingAnswer
Q70: the question “what kind of headache remedy do you use? Is free of any errors
Answer: Wrong – FalseAnswer
Q71: The question, “What is your opinion on the safety of American highways?” is an example of a___question
Answer: Completely unstructuredAnswer
Q72: the research design process involves identifying a___problem or opportunity, translating that problem or opportunity into a research process, and collecting, analyzing, communicating and disseminating the information resulting from the research activity
Answer: ManagementAnswer
Q73: The researcher should never report flaws in procedural design and estimate their effect on the findings
Answer: False Answer
Q74: The validity and reliability of the data should be checked occasionally
Answer: Wrong – FalseAnswer
Q75: there is no need to give a reference for a journal when there is no obvious author for the journal
Answer: Wrong – FalseAnswer
Q76: This is an idea or image specifically invented for a given research and/or theory building purpose
Answer: ConstructAnswer
Q77: Through___researchers develop concepts more clearly, establish priorities, develop operational definitions, and improve the final research design
Answer: ExplorationAnswer
Q78: Total survey error can be broadly divided into random sampling error and
Answer: Systematic errorAnswer
Q79: Until recently Canadian condo developers operated under the philosophy, “Build it and they will buy.” Then, Stan Kates launched the Preferred Home Buyer Alliance. He is in the process of creating a database of new homebuyers and prospective homebuyers in Ontario who provide his organization with information about what they want and don’t want in their homes. A builder can contract with Kates and find out, for example, if homebuyers with small children prefer track lighting or two sinks in the master bedroom. The database also has information on homebuyer’s favorite restaurants and hobbies. One way Kates collects this data is through a gathering of six to ten new and prospective homebuyers who are invited to talk about their ideal home. Kates uses___research
Answer: Focus-groupAnswer
Q80: usually, syndicated data services can provide consumer panel data at a much lower cost that if a company carried on it’s own panel operations
Answer: Correct – TrueAnswer
Q81: We test causal hypothesis by seeking to do three things. Those are the following except
Answer: Ignoring the relationships of one variable with the otherAnswer
Q82: What are the qualities of a good hypothesis
Answer: all of these—adequate for the purposeAnswer
testable
better than its rivals
Q83: what are the two types of arguments
Answer: deduction and inductionAnswer
Q84: What is a good research? The following are correct except
Answer: Findings presented ambiguouslyAnswer
Q85: What should a market researcher do once he or she has defined the problem and the research objectives
Answer: Develop the research planAnswer
Q86: When planning your literature search you need to
Answer: All the aboveAnswer
Q87: When the results of a sample show a persistent tendency to deviate in one direction from the true value of the population parameter, it is a case of
Answer: Sample biasAnswer
Q88: When we mean that reason is a primary source of knowledge, the style of thinking is named as
Answer: RationalismAnswer
Q89: When we try to explain the relationships among variables, the study is called
Answer: Causal studyAnswer
Q90: Which data collection techniques cannot study attitudes
Answer: ObservationAnswer
Q91: which is not an element of a good sample
Answer: large sampleAnswer
Q92: which is typically the most expensive step of marketing research process
Answer: information collectionAnswer
Q93: which of the following is an example of primary data that would be used by the Ashton – Drake Galleries to determine the popularity of it’s precious moments doll series
Answer: Input from a focus group that was put together specifically to discuss their perception of the popularity of the doll seriesAnswer
Q94: which of the following is not a characteristic of email questionnaire survey
Answer: High distribution and processing costsAnswer
Q95: Which of the following is NOT one of the ways to increase response rate for a questionnaire
Answer: Large number of questionsAnswer
Q96: Which of the following is the right way of writing a bibliography
Answer: Kotler, P (2000) “Marketing Management” : Prentice Hall InternationalAnswer
Q97: which of the following types of causal research projects would a company that publishes custom cookbooks used for fundraisers by churches, colleges, and civic groups choose
Answer: A study determining if more people buy the custom cookbook when the cover has a picture relating to the group selling it, rather than if it has just a generic coverAnswer
Q98: which of these is a precisely defined problem definition
Answer: what per cent of adults recall an ad two days after it appearedAnswer
Q99: Which of these is a precisely-defined issue (problem) definition
Answer: What per cent of adults recall an ad two days after it appeared?Answer
Q100: Which of these is not a characteristic of a good research
Answer: Findings presented ambiguously.Answer
