Marketing Management Online MCQ Set 9

QN01. The four Cs are ______________.

  1. Customer focus, cost, convenience and communication.
  2. Convenience, control, competition and cost.
  3. Customer solution, cost, convenience and communication.
  4. Competition, cost, convenience and communication.
Answer

(C)Customer solution, cost, convenience and communication.

QN02. Brand loyalty indicates customer's ______________ towards the brand.

  1. Commitment.
  2. Belief.
  3. Attributes.
  4. Quality.
Answer

(A)Commitment.

QN03. Rising promotion costs and shrinking profit margins are the result of ______________.

  1. Globalization.
  2. Changing technology
  3. Heightened competition.
  4. Privatization.
Answer

(C)Heightened competition.

QN04. Marketing is a process of converting the potential customers into ______________ consumers.

  1. Rare.
  2. Actual.
  3. Future.
  4. New.
Answer

(B)Rare.

QN05. Marketing is a ______________ process.

  1. Goal oriented.
  2. Social.
  3. Exchange.
  4. All of these.
Answer

(D)All of these.

QN06. ______________ is the process whereby individuals decide what, where, how and from whom to purchase goods and services.

  1. Packaging.
  2. Consumer behavior.
  3. Segmentation.
Answer

(B)Consumer behavior.

QN07. The word positioning was coined by.

  1. All Ryes and Jack Trout.
  2. Philip otter.
  3. Petra Ducker.
  4. None of them.
Answer

(A)All Ryes and Jack Trout.

QN08. When a firm sets a very low price for one or more of its products with a view to drive its competitors out of market is known as ______________.

  1. Customary.
  2. Target pricing.
  3. Predatory pricing.
  4. None of these.
Answer

(C)Predatory pricing.

QN09. The strategy of using as many outlets as possible is called ______________.

  1. Selective distribution.
  2. Exclusive distribution
  3. Intensive distribution.
  4. None of these.
Answer

(C)Intensive distribution.

QN10. Which of the following is the largest retail enterprise in the world.

  1. K mart.
  2. Wal-Mart.
  3. Shoppers shop.
  4. None of these.
Answer

(B)Wal-Mart.

QN11. A ______________ operates multiple retail outlets under common ownership in different cities and towns.

  1. Retail chains.
  2. Destination store.
  3. Shopping malls.
  4. Retail chain.
Answer

(D)Retail chain.

QN12. Which of the following is not a characteristic of service marketing:

  1. Intangibility.
  2. Reparability.
  3. Heterogeneity.
  4. Perish ability.
Answer

(B)Reparability.

QN13. Green marketing is a part of ______________.

  1. Re- marketing.
  2. Event marketing
  3. Social marketing.
  4. Mega marketing.
Answer

(C)Social marketing.

QN14. ______________ marketing means serving a small market not served by competitions.

  1. Relationship.
  2. Niche.
  3. Re-marketing.
  4. None of these.
Answer

(B)Niche.

QN15. Internet advertising includes web advertising, ______________ etc.

  1. Transaction.
  2. Encryption.
  3. E-mail.
  4. None of these.
Answer

(C)E-mail.

QN16. ______________ is a process that conceals meaning by changing messages into unintelligible messages.

  1. Encryption.
  2. Firewalls.
  3. Backups.
  4. None of these.
Answer

(A)Encryption.

QN17. The aim of relationship marketing is ______________ delight.

  1. Product.
  2. Price.
  3. Customer.
  4. Quality.
Answer

(C)Customer.

QN18. Maximizing the market share is the objective of company in ______________ stage of product life cycle.

  1. Growth.
  2. Maturity.
  3. Introduction.
  4. Decline.
Answer

(A)Growth.

QN19. ______________ is called printed salesmanship.

  1. Advertisement.
  2. Personal selling.
  3. Promotion.
  4. none of these.
Answer

(A)Advertisement.

QN20. When the advertisement is to create an image or reputation of the firm, it is called ______________ advertising.

  1. Institutional.
  2. Advocacy.
  3. Comparative.
Answer

(A)Institutional.

QN21. Department stores generally serves ______________ class.

  1. Poor.
  2. Middle.
  3. Rich.
  4. All of the above.
Answer

(C)Rich.

QN22. During the ______________ stage of PLC the sales grow at diminishing rates and project starts declining.

  1. Introduction.
  2. Maturity.
  3. Growth.
  4. None of these.
Answer

(B)Maturity.

QN23. Marketing is a ______________ function transferring goods from producers to consumers.

  1. Systematic.
  2. Economic.
  3. Management.
  4. Commercial.
Answer

(D)Commercial.

QN24. A firm identifies the target market, needs and wants of customers through

  1. Marketing research
  2. Planning.
  3. Concepts.
  4. Segmentation.
Answer

(A)Marketing research

QN25. ______________ is the process of identifying specific market segments.

  1. Market targeting
  2. Target marketing.
  3. Positioning.
  4. Marketing.
Answer

(A)Market targeting

QN26. ______________ can be produced and marketed as a product.

  1. Information.
  2. Celebrities.
  3. Properties.
  4. Organizations.
Answer

(A)Information.

QN27. A banking product is an example for ______________.

  1. Tangible product.
  2. Generic product.
  3. Potential product.
  4. Intangible product.
Answer

(D)Intangible product.

QN28. The literary meaning of the term product is ______________.

  1. Lead forward.
  2. Good.
  3. Features.
  4. Good and services.
Answer

(A)Lead forward.

QN29. A united distribution channel is known as ______________.

  1. S C M.
  2. V M S.
  3. Conflict.
  4. Intensity.
Answer

(B)V M S.

QN30. Inside sale is known as ______________.

  1. Direct marketing.
  2. Tele- marketing.
  3. Social marketing.
  4. Viral marketing.
Answer

(B)Tele- marketing.

QN31. Tele- marketing is a part of ______________.

  1. Direct marketing.
  2. Social marketing.
  3. Viral marketing.
  4. Relationship marketing.
Answer

(A)Direct marketing.

QN32. Direct marketing refers to a communication between the ______________ and ______________ directly.

  1. Seller and the buyer.
  2. Firm and suppliers
  3. Society and target market.
  4. price and service.
Answer

(A)Seller and the buyer.

QN33. Which of the following is central to any definition of marketing.

  1. Making a project.
  2. Making a sale.
  3. Customer relationship
  4. Transactions.
Answer

(C)Customer relationship

QN34. ______________ is the process of dividing a potential market into distinct sub-markets of consumers with common needs and characteristics.

  1. Market segmentation
  2. Positioning.
  3. Target marketing.
  4. Direct marketing.
Answer

(A)Market segmentation

QN35. An increasingly large number of firms are changing their organizational focus from ______________ to ______________.

  1. Product management; Functional management.
  2. Brand management; Customer relationship management.
  3. Global management; Regional management.
  4. Product management; territory management.
Answer

(B)Brand management; Customer relationship management.

QN36. ______________ segmentation classifies consumers on the basis of age, gender, income and occupation.

  1. Geographic.
  2. Behavioral.
  3. Psychological.
  4. Demographic.
Answer

(D)Demographic.

QN37. Banks are a part of ______________.

  1. Macro environment.
  2. Micro environment
  3. Ecological
  4. Technological environment.
Answer

(B)Micro environment

QN38. Television is a type of ______________ media.

  1. Broad cast.
  2. Print.
  3. Out-door.
  4. Online.
Answer

(A)Broad cast.

QN39. Marketing evaluation and ______________processes are necessary to understand the efficiency and effectiveness of marketing.

  1. Control.
  2. Feedback.
  3. Consumer behavior.
  4. measurement.
Answer

(A)Control.

QN40. The factors that affect marketing policies, decisions and operations of a business constitute.

  1. Marketing control.
  2. Marketing mix
  3. Marketing environment
  4. None of these.
Answer

(C)Marketing environment

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