QN01. When backed by buying power, wants become ______________.
- Social needs.
- Exchanges.
- Demands.
- Physical needs.
Answer
(C)Demands.
QN02. In ______________ segmentation, buyers are divided into different groups on the basis of life-systle into personality and values.
- Demographic.
- Economic.
- Psychographic.
- Geographic.
Answer
(C)Psychographic.
QN03. Modern marketing begins and ends with the ______________.
- Sales.
- Products.
- Customers.
- Price.
Answer
(C)Customers.
QN04. ______________ is the strong feeling, desire emotion make the buyer a product.
- Buying motive.
- Demand.
- Price.
- Quality.
Answer
(A)Buying motive.
QN05. Today, companies have to manage relation with their ______________ in order to ensure timely supplies and meet customers' requirements.
- Customers.
- Government.
- Suppliers.
- International market.
Answer
(C)Suppliers.
QN06. The number of customers exposed to the brand is called ______________.
- Brand licensing.
- Brand awareness.
- Brand equity.
- Positioning.
Answer
(B)Brand awareness.
QN07. Bundle pricing is.
- Providing a bundle of benefits for one price.
- Packaging a group of products together.
- Providing a group of prices for one product category.
Answer
(B)Packaging a group of products together.
QN08. ______________ simply refers to product planning.
- Merchandising
- Selling.
- Operating.
Answer
(A)Merchandising
QN09. When a buyer decides to buy after careful consideration or logical thinking, his decision is said to be ______________.
- Rational.
- Emotional.
- Product.
- None of these.
Answer
(A)Rational.
QN10. Under ______________ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.
- Differentiated.
- Focus.
- Customized.
- None of these.
Answer
(A)Differentiated.
QN11. A price reduction to buyers who pay their bills promptly is called ______________.
- Trade discount.
- Cash discount.
- Seasonal discount.
- Quantity discount.
Answer
(B)Cash discount.
QN12. Under ______________ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.
- Administered.
- Product line pricing
- Captive product.
- Mark-up pricing.
Answer
(A)Administered.
QN13. ______________ is called shopping by post
- Self service store.
- Direct marketing
- Department stores.
- Mail order business.
Answer
(D)Mail order business.
QN14. Which company is the pioneer in direct marketing.
- Johnson&Johnson.
- Eureka Forbes.
- Avon cosmetics.
- Cypla.
Answer
(B)Eureka Forbes.
QN15. Which of the following is not an element of promotion mix?
- Branding.
- Advertisement.
- Sales promotion.
- Personal selling.
Answer
(A)Branding.
QN16. Medical treatment with ayurvedic Massage is an example of:
- Pure tangible.
- Hybrid.
- Pure service.
- None of these.
Answer
(C)Pure service.
QN17. Which of the following involves targeting bulk purchasers and offering them special benefits and privileges;
- Frequency marketing.
- Event marketing.
- Viral marketing.
- None of these.
Answer
(A)Frequency marketing.
QN18. Which of the following is not an e-marketing tool?
- I-Radio.
- Mobile phone.
- I-Kiosks.
- Cinema.
Answer
(D)Cinema.
QN19. Romance motive is a type of ______________.
- Emotional.
- Rational.
- Patronage.
- Social.
Answer
(A)Emotional.
QN20. ______________ includes debit cards, credit cards, smart cards etc.
- E-branding
- E-Cash.
- E-mail.
Answer
(B)E-Cash.
QN21. ______________ marketing is based on interactions and dialogues.
- De-marketing.
- Viral marketing.
- E-commerce.
- Relationships.
Answer
(D)Relationships.
QN22. ______________ is a paid form of communication by an identified sponsor.
- Product.
- Service.
- Advertisement.
- None of these.
Answer
(C)Advertisement.
QN23. ______________ refers to gifts given to dealers or to sales force to push the manufacturers product.
- Trade allowances.
- Specialty advertising
- Dealer contests.
- Co-operative advertising.
Answer
(B)Specialty advertising
QN24. Premium pricing is also termed as ______________.
- High pricing.
- Medium.
- Low.
- None of these.
Answer
(A)High pricing.
QN25. ______________ means giving a name to the product by which it should become known and familiar among the public.
- Branding.
- Promotion.
- Pricing.
- None of these.
Answer
(A)Branding.
QN26. Marketing is a process which aims at ______________.
- Satisfaction of customer needs.
- Selling products.
- Production.
- Profit making.
Answer
(A)Satisfaction of customer needs.
QN27. Ensuring the availability of the products and services as and when required by the customers is ______________ utility.
- Time.
- Place.
- Form.
- Profession
Answer
(A)Time.
QN28. ______________ is a process of identifying the areas of market that are different from one another.
- Marketing.
- Segmentation.
- Promotion.
- Targeting.
Answer
(B)Segmentation.
QN29. ______________ is a process of transforming information and experience into knowledge.
- Marketing.
- Positioning.
- Perception.
- Learning.
Answer
(D)Learning.
QN30. The four Ps are characterized as being ______________.
- Product, Positioning, place and price..
- Product, Production, price and place
- Promotion, place, positioning, production
- Product, place, price and promotion.
Answer
(D)Product, place, price and promotion.
QN31. The marketing outcomes of a product is known as ______________.
- Profit.
- Brand loyalty.
- Branding.
- Brand equity.
Answer
(D)Brand equity.
QN32. The process of adding a higher priced prestigious, product to the existing line of lower priced products is known as ______________.
- Trading down.
- Product differentiation.
- Trading up.
- Product simplification.
Answer
(C)Trading up.
QN33. The process of moving the raw materials from the place of the suppliers to the place of the producers is known as ______________.
- Inbound logistics.
- Outbound logistics
- Inventory management.
- Acquisition of raw materials.
Answer
(A)Inbound logistics.
QN34. The flow of goods from production to consumption is known as ______________.
- Inbound logistics.
- Outbound logistics.
- Process logistics.
- Reverse logistics
Answer
(B)Outbound logistics.
QN35. ______________ is the results of artificial scarcity of products created by a firm.
- Selective de-marketing
- Re-marketing
- Ostensible de-marketing.
- Synchronic- marketing.
Answer
(C)Ostensible de-marketing.
QN36. ______________ can be achieved only when all personal within the organization understand the importance of the customer.
- Profit maximization.
- Sales volume.
- Customer satisfaction.
Answer
(C)Customer satisfaction.
QN37. Selecting the segments of a population of customers to serve is called ______________.
- Market segmentation.
- Positioning.
- Target marketing.
- Customization.
Answer
(C)Target marketing.
QN38. ______________ is the act of designing the company's offering and image to occupy a distinctive place in the target market's mind.
- Positioning.
- Segmentation.
- Consumer market.
- Consumer behavior.
Answer
(A)Positioning.
QN39. The concept of marketing mix was developed by ______________.
- N.M. Borden.
- Philip Cotter.
- W. Anderson.
- Stanton.
Answer
(A)N.M. Borden.
QN40. Marketing is a ______________ function of transferring goods from producers to consumers.
- Systematic.
- Commercial.
- Management.
- Economic.
Answer
(B)Commercial.
