QN01. The task of any business is to deliver ______________ at a profit.
- Customer needs
- Products.
- Customer value
- Quality.
Answer
(C)Customer value
QN02. ______________ is the next stage of market segmentation.
- market targeting
- Positioning.
- MIS.
- Marketing.
Answer
(A)market targeting
QN03. Customers are showing greater price sensitivity in their search for ______________.
- The right product.
- The right service.
- Value.
- The right store.
Answer
(C)Value.
QN04. Testing before launching a product is known as ______________.
- Test marketing.
- Concept testing..
- Acid test.
- Market test.
Answer
(A)Test marketing.
QN05. The emotional attachment of a customer towards a brand is known as ______________.
- Brand loyalty.
- Brand awareness.
- Brand equity.
- Brand association.
Answer
(A)Brand loyalty.
QN06. When organization in the same level of a channel work on a co-operative basis, it is known as ______________
- V M S.
- S C M.
- Logistics.
- H M S.
Answer
(D)H M S.
QN07. ______________ is an attempt to reduce the demand for consumption of a specific product or service on a permanent or temporary basis.
- De-marketing.
- Remarketing
- Ostensible marketing
- Synchronic marketing.
Answer
(A)De-marketing.
QN08. In the traditional ______________ concept, the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
- Selling.
- Product.
- Production.
- Marketing.
Answer
(A)Selling.
QN09. In ______________ stage, a product is well established in the market.
- Growth.
- Maturity.
- Introduction.
- Decline.
Answer
(B)Maturity.
QN10. Some companies are now switching from being product- centered to being more ______________ centered.
- Competency.
- Marketing.
- Sales.
- Customer-segment.
Answer
(D)Customer-segment.
QN11. ______________ environment consists of the factors like inflation rate, interest rate and unemployment.
- Geographic.
- Economic.
- Demographic.
- Technological.
Answer
(B)Economic.
QN12. A marketing information system (MIS) caters to the needs of ______________.
- Marketing decision.
- Databases.
- Safeguard.
- Customized.
Answer
(A)Marketing decision.
QN13. The practice of using the established brand names of two different companies on the same product is termed as ______________.
- Manufacturer brand.
- Private brand.
- Brand licensing.
- Co-branding.
Answer
(D)Co-branding.
QN14. Maslow's need hierarchy theory deals with ______________ levels.
- Two levels.
- Three levels.
- five levels.
- four levels.
Answer
(C)five levels.
QN15. When a firm practices ______________ concept, all its activities are directed to satisfy the consumer.
- selling.
- Production.
- Marketing.
- Societal.
Answer
(C)Marketing.
QN16. The process of finding and creating new uses or satisfactions for an existing product is known as ______________.
- Niche- marketing.
- Re- marketing.
- Social marketing.
- None of these.
Answer
(B)Re- marketing.
QN17. ______________ is the process of creating an image for a product in the minds of targeted customers.
- Segmentation.
- Target marketing.
- Positioning.
- None of these.
Answer
(C)Positioning.
QN18. The only revenue producing element in the marketing mix is.
- Product.
- Price.
- Place.
- Promotion.
Answer
(B)Price.
QN19. ______________ is the most common method used for pricing.
- cost plus pricing.
- Target pricing.
- Break- even- pricing..
- Marginal cost.
Answer
(A)cost plus pricing.
QN20. ______________ is a broad range of activities concerned with efficient movement of finished goods from the end of the production line to the consumer.
- Physical distribution.
- Channel of distribution
- Intensive distribution.
- None of these.
Answer
(A)Physical distribution.
QN21. Which of the following is not a non-store retailing:
- Tele marketing.
- Direct marketing.
- Kiosk marketing.
- Retail chains.
Answer
(D)Retail chains.
QN22. Which one of the following is not a sales promotion tool:
- Advertisement.
- Discount.
- Dealer contest.
- Consumer contest.
Answer
(A)Advertisement.
QN23. Which of the following is not an element of service marketing mix?
- Hospital.
- Banking.
- Insurance.
- None of these.
Answer
(D)None of these.
QN24. Which of the following is known as market aggregation?
- Social marketing.
- De-marketing.
- Niche marketing.
- Mass marketing.
Answer
(D)Mass marketing.
QN25. Which of the following is not a risk in internet based transaction:
- Earns dropping.
- Spoofing.
- encryption.
- Unauthorized action.
Answer
(C)encryption.
QN26. ______________ refers to word of mouth through electronic channels.
- E-Advertising.
- E-Commerce.
- E-Cash.
- Viral marketing.
Answer
(D)Viral marketing.
QN27. Green marketing is defined as developing eco- friendly products and their packages to control the negative effects on ______________.
- Environment.
- Organization.
- Products.
Answer
(A)Environment.
QN28. A ______________ is an intangible product involving a deed, a performance or an effort that cannot be stored or physically possessed.
- Production.
- Consumption
- Service.
- All of the above.
Answer
(C)Service.
QN29. In ______________ stage a product is well established in the market.
- Growth.
- Maturity.
- Introduction.
- None of these.
Answer
(B)Maturity.
QN30. ______________ is a creative presentation of and message to make impact on the audience.
- Product.
- Ad copy.
- Budget.
- All of these.
Answer
(B)Ad copy.
QN31. In service marketing, apart from traditional four elements of marketing mix, there are three more elements, namely, people, process and ______________.
- Physical evidence.
- Publicity.
- Packaging.
- All of the above.
Answer
(A)Physical evidence.
QN32. ______________ goods are those which a consumer buys after comparing the suitability, quality, Puce etc. of different brands.
- Specialty.
- Convenience.
- Shopping.
- Unsought.
Answer
(C)Shopping.
QN33. The most formal definition of marketing is ______________.
- Meeting needs profitability.
- Improving the quality of life for consumers.
- the 4 Ps
- an organizational function and a set of process for creating, Communicating and delivering, Value to customers and that benefit the organization.
Answer
(D)an organizational function and a set of process for creating, Communicating and delivering, Value to customers and that benefit the organization.
QN34. fixing and maintaining the standards for quality, quantity, size and other features of the product refers to ______________.
- Standardization.
- Grading.
- Packaging.
- Labeling.
Answer
(A)Standardization.
QN35. ______________ segmentation classifies consumers on the basis of age, sex, income and occupation.
- Psychological.
- Geographic.
- Demographic.
- Behavioral.
Answer
(C)Demographic.
QN36. ______________ helps to understand how consumers are influenced by their environment.
- Consumer behavior
- Motives.
- Perception.
- Learning.
Answer
(A)Consumer behavior
QN37. Industrial product are ______________ products.
- B2B.
- B2C.
- F M C G.
- Convenience.
Answer
(A)B2B.
QN38. The concept which deals with the entire process from production to delivery of goods is known as ______________.
- S C M.
- V M S.
- Logistics.
- Distribution.
Answer
(A)S C M.
QN39. In ______________ manufacturers supply products to a limited number of outlets in the target market.
- Selective distribution
- Geographical distribution
- Intensive distribution.
- executive distribution.
Answer
(A)Selective distribution
QN40. ______________ is a strategy designed to cultivate customer loyalty, interaction and long-term association with the company.
- Viral marketing.
- Relationship marketing.
- Social marketing.
- De-marketing.
Answer
(B)Relationship marketing.
