Marketing Management Online MCQ Set 6

QN01. Good marketing is no accident, but a result of careful planning and _____________.

  1. Execution
  2. Selling.
  3. Research.
  4. Strategies.
Answer

(A)Execution

QN02. The ______________ function of marketing makes the products available in different geographic regions.

  1. Production.
  2. Selling.
  3. Distribution.
  4. Promotion.
Answer

(C)Distribution.

QN03. The traditional view of marketing is that the firm makes something and then ______________ it.

  1. Markets.
  2. Sells.
  3. Prices.
  4. Services.
Answer

(B)Sells.

QN04. ______________ is referred to as segmentation.

  1. Mass marketing.
  2. Niche marketing.
  3. Differentiated marketing.
Answer

(A)Mass marketing.

QN05. Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ______________

  1. Reference groups
  2. Family.
  3. Roles.
  4. Status.
Answer

(A)Reference groups

QN06. Augmented product contains ______________.

  1. Basic needs.
  2. Functional characteristics.
  3. Additional benefits.
  4. Expected features.
Answer

(C)Additional benefits.

QN07. The emotional attachment of a customer towards a brand is known as ______________.

  1. Brand associations
  2. Perceived quality.
  3. Brand loyalty.
  4. Brand awareness.
Answer

(C)Brand loyalty.

QN08. Logistics means ______________.

  1. Production.
  2. Flow of goods.
  3. Consumption.
  4. Marketing channel.
Answer

(B)Flow of goods.

QN09. Logistics management is a part of ______________.

  1. Production.
  2. Marketing channel
  3. Supply chain management.
  4. Consumption.
Answer

(C)Supply chain management.

QN10. Marketing buzz means ______________.

  1. Viral marketing.
  2. Virtual marketing.
  3. De-marketing.
  4. Social marketing.
Answer

(A)Viral marketing.

QN11. Re-marketing is related with creating demand for ______________.

  1. Fresh products.
  2. Non-usable products
  3. Low quality products.
  4. Renewed use of products.
Answer

(D)Renewed use of products.

QN12. ______________ is aimed at encouraging renewed use of a product in which market interest has declined.

  1. De-marketing.
  2. Re-marketing.
  3. Synch rod.
  4. Tele marketing.
Answer

(B)Re-marketing.

QN13. Demographic segmentation refers to.

  1. The description of the people and the place in society.
  2. The description of the people's purchasing behavior
  3. The location where people live
  4. Geographic regions.
Answer

(A)The description of the people and the place in society.

QN14. Which of the following reflects the marketing concept philosophy?

  1. " you won't find a better deal anywhere".
  2. "When it's profits versus customers needs, profits will always win out".
  3. "We are in the business of making and selling superior product".
  4. "We won't have a marketing department, we have a customer department".
Answer

(D)"We won't have a marketing department, we have a customer department".

QN15. What is price skimming?

  1. Setting an initially high price which falls as competitors enter the market.
  2. Setting a high price which consumers perceive as indicating high quality.
  3. Setting a low price to "Skim off" a large number of consumers.
Answer

(A)Setting an initially high price which falls as competitors enter the market.

QN16. In selling concept, maximization of project of the firm is done through ______________.

  1. Sales volume.
  2. Increasing production.
  3. Quality.
  4. Services.
Answer

(A)Sales volume.

QN17. ______________ motives are those which determine where or from whom products are purchased.

  1. Product.
  2. Patronage.
  3. Emotional.
  4. Rational.
Answer

(B)Patronage.

QN18. In ______________ segmentation, buyers are divided into different groups on the basis of life style or personality and values.

  1. Geographic.
  2. Demographic
  3. Psychographic.
  4. Behavioral.
Answer

(C)Psychographic.

QN19. The technique of using the social network on the internet to create the brand image is called as ______________.

  1. Social marketing.
  2. Re-marketing.
  3. Viral-marketing.
  4. Synchronic marketing.
Answer

(C)Viral-marketing.

QN20. Which of the following is not included in the function of physical supply:

  1. Standardization.
  2. Storage.
  3. Packaging.
  4. Transportation.
Answer

(A)Standardization.

QN21. Which of the following is not part of demographic segmentation?

  1. Age.
  2. Income.
  3. Education.
  4. Interest.
Answer

(D)Interest.

QN22. When a consumer decides to buy without much logical thinking, his decision is said to be ______________

  1. Patronage.
  2. Emotional.
  3. Rational.
  4. None of these.
Answer

(B)Emotional.

QN23. ______________ price refers to the high initial price charged when a new product is introduced in the market.

  1. Premium.
  2. Penetration.
  3. Skimming.
  4. None of these.
Answer

(C)Skimming.

QN24. ______________ is the practice of charging a low price right down from the beginning to stimulate the growth of the market.

  1. Skimming.
  2. Penetration.
  3. Premium.
  4. None of these.
Answer

(B)Penetration.

QN25. Super market is also known as ______________.

  1. Self service store
  2. Hyper market.
  3. co-operative societies.
  4. None of these.
Answer

(A)Self service store

QN26. The best channel of distribution for vacuum cleaner is ______________.

  1. Direct marketing.
  2. Tele marketing.
  3. Retail chains.
  4. None of these.
Answer

(A)Direct marketing.

QN27. M P R stands for:

  1. Managing public relations.
  2. Measuring public relations
  3. Marketing public relations.
  4. Monitoring public relations.
Answer

(C)Marketing public relations.

QN28. Being ______________ one cannot taste, touch, see, hear, smell or use services like physical products;

  1. Intangible.
  2. Tangible.
  3. None of these.
Answer

(A)Intangible.

QN29. The term Meta marketing was first used by ______________.

  1. Eugene .J .Kelly.
  2. N. H. Borden.
  3. Wendell.
  4. None of these.
Answer

(A)Eugene .J .Kelly.

QN30. E- marketing is a part of ______________.

  1. E-commerce.
  2. E-cash.
  3. E-Payment.
  4. E-mail.
Answer

(A)E-commerce.

QN31. ______________ advertisement is a small, graphic links placed on a web page.

  1. Banner.
  2. Buttons.
  3. Website.
  4. E-mail.
Answer

(A)Banner.

QN32. Social marketing is used as an instrument to achieve the goals of ______________.

  1. Marketer.
  2. Seller.
  3. Society.
  4. None of these.
Answer

(C)Society.

QN33. ______________ marketing means serving a small market not Served by competitions.

  1. Niche.
  2. Mega.
  3. Meta.
  4. None of these.
Answer

(A)Niche.

QN34. these are ______________ elements of promotion mix.

  1. Four.
  2. Six.
  3. Five.
  4. Two.
Answer

(B)Six.

QN35. ______________ advertisement is used at the time of introducing a new product in the market.

  1. Selective.
  2. Reminder.
  3. Primary.
  4. None of these.
Answer

(C)Primary.

QN36. ______________ is the oral presentation in a conversation with one or more prospective buyers for the purpose of making sales.

  1. Advertising.
  2. Branding.
  3. Personal selling.
  4. None of these.
Answer

(C)Personal selling.

QN37. The process of introducing higher quality products by a manufacturer is called ______________.

  1. Product line expansion.
  2. Product line contraction
  3. Trading down.
  4. Trading up.
Answer

(D)Trading up.

QN38. ______________ is the marketing and financial value associated with a brand's strength in a market.

  1. Brand equity.
  2. Brand loyalty.
  3. Branding.
  4. None of these.
Answer

(A)Brand equity.

QN39. Marketing is both an "art" and a "science" there is constant tension between the formulated side of marketing and the ______________ side.

  1. Creative.
  2. Management.
  3. Selling.
  4. Behavior.
Answer

(A)Creative.

QN40. Transportion belongs to ______________ function of marketing.

  1. Research.
  2. Exchange.
  3. Physical supply
  4. Facilitating.
Answer

(C)Physical supply

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