Marketing Management Online MCQ Set 18

QN01. A ______________ is one which belongs to the same product category as that of a main brand but has a different brand name and is aimed at pre-empting competition and covering market completely.

  1. Sub brand
  2. Co-brand
  3. Flanker brand
  4. Ingredient brand
Answer

(C)Flanker brand

QN02. Car manufacturers like Maruti, Honda create several sub brands linked to the main brand like Honda City, Honda Jazz, Honda Brio etc. This is an example of:

  1. Umbrella branding
  2. Co-branding
  3. Line extension
  4. Ingredient branding
Answer

(A)Umbrella branding

QN03. The cost of a product is Rs. 90. The company producing it decides that it should get a return on sales of 10%, and hence prices it at Rs. 100. The pricing method followed in this case is:

  1. Perceived Value pricing
  2. Target return pricing
  3. Mark up pricing
  4. None of these
Answer

(C)Mark up pricing

QN04. Select the correct sequence of the first four steps of setting the price (from left to right)?

  1. Select the pricing objective, Determine demand, Estimate costs, Analyse competitor price mix
  2. Select the pricing objective, Estimate costs, Analyse competitor price mix, Determine demand
  3. Select the pricing objective, Analyse competitor price mix, Estimate costs, Determine demand
  4. Select the pricing objective, Determine demand, Analyse competitor price mix, Estimate costs
Answer

(A)Select the pricing objective, Determine demand, Estimate costs, Analyse competitor price mix

QN05. Company A sells laptops through retailer B and C both of whom sell laptops only through brick and mortar stores. Recently B complained that C is selling laptops in area of C without authorization. This is an example of:

  1. Horizontal channel conflict
  2. Vertical channel conflict
  3. Multichannel conflict
  4. None of these
Answer

(A)Horizontal channel conflict

QN06. To a producer of goods, a greater number of channel levels means ______________ and greater channel complexity.

  1. Less control
  2. Higher taxes
  3. Fewer channel partners
  4. More customers
Answer

(A)Less control

QN07. In the innovation adoption model, interest and evaluation form a part of the ______________ stage.

  1. Cognitive
  2. Affective
  3. Behavior
  4. Rational
Answer

(B)Affective

QN08. All of the following require high advertising budgets except ______________.

  1. New product
  2. Low share brand
  3. Undifferentiated product
  4. Mature brand
Answer

(D)Mature brand

QN09. The delivery gap exists between:

  1. Customer need and expectations and management definition of customer needs
  2. Design and delivery specifications and advertising and sales promises
  3. Translation of delivery specification and execution of service delivery specification
  4. Customer perceptions of service execution and customer experience
  5. relative to expectations
Answer

(C)Translation of delivery specification and execution of service delivery specification

QN10. Which are the additional three elements of services marketing mix?

  1. Participants, physical evidence, products
  2. People, physical evidence, process
  3. People, product, process
  4. People, physical evidence, placement
Answer

(B)People, physical evidence, process

QN11. Often we see new gadgets being given to potential consumers for limited use at shopping malls or fairs. This is done to enhance:

  1. Trialablity
  2. Complexity
  3. Compatibility
  4. None of these
Answer

(A)Trialablity

QN12. Rahul has decided to buy a car. He has selected a few car models and is currently comparing the features of different models. The stage of buyer decision process Rahul is currently engaged in is:

  1. Need discovery
  2. Evaluation of alternatives
  3. Purchase Decision
  4. Post Purchase behavior
Answer

(B)Evaluation of alternatives

QN13. Post the implementation of GST, several companies have started providing return filing services. This is an example of ______________ creating an opportunity.

  1. Economic forces
  2. Regulatory changes
  3. Social forces
  4. Technological advances
Answer

(B)Regulatory changes

QN14. The customer category which has the highest opinion leadership and exhibits discrete and judicious adoption choices is:

  1. Innovators
  2. Early Adopters
  3. Early Majority
  4. Laggards
Answer

(B)Early Adopters

QN15. Identify the incorrect statement:

  1. New product ideas must be screened to determine which of the ideas match with the firm’s skill and competency
  2. An organization has to decide on the marketability and developability of a new product
  3. Concept testing is a representation of benefits of a new product expressed in words or pictures
  4. Cash flow should not be given much importance for developing a new product as all firms have sufficient cash
Answer

(D)Cash flow should not be given much importance for developing a new product as all firms have sufficient cash

QN16. In the customer based brand equity pyramid, judgements include ______________ while resonance leads to ______________.

  1. Quality, Loyalty
  2. Loyalty, Quality
  3. Quality, Quality
  4. Loyalty, Loyalty
Answer

(A)Quality, Loyalty

QN17. ______________ is a unique set of brand associations that the brand strategists aspires to create or maintain. These associations represent what the brand stands for and imply a promise to customers.

  1. Brand equity
  2. Brand identity
  3. Brand value
  4. Brand strategy
Answer

(B)Brand identity

QN18. Xioami, a well-known Chinese brand started its business with Mi branded mobile phone. Later they started producing Television sets with the same brand name. this is an example of:

  1. Co-branding
  2. Brand extension
  3. Ingredient branding
  4. Flanker brand
Answer

(B)Brand extension

QN19. Which of the following statements is true about variable costs?

  1. The corporate jet expenditure is an example of a variable cost.
  2. These costs must be recovered by the price.
  3. The marketing manager’s salary is an example of a variable cost.
  4. These costs are independent of sales volume
Answer

(B)These costs must be recovered by the price.

QN20. If product quality of a firm is low and the price charged is high, the firm is said to follow a:

  1. Premium Strategy
  2. High value Strategy
  3. Cheap-value Strategy
  4. Exploitative Strategy
Answer

(D)Exploitative Strategy

QN21. High quality information and evaluation assistance are examples of ______________ wants and needs.

  1. Shopping
  2. Buying
  3. Service
  4. None of these
Answer

(A)Shopping

QN22. A corporation that combines several diversified retailing lines and forms under one central ownership with some integration of distribution and management is known as ______________.

  1. Corporate chain store
  2. Voluntary chain
  3. Merchandising conglomerate
  4. Franchise organization
Answer

(C)Merchandising conglomerate

QN23. In most supermarkets we can observe a rectangular retail layout with parallel aisles. This is an example of ______________ type of retail layout.

  1. Grid
  2. Boutique
  3. Free flow
  4. None of these
Answer

(A)Grid

QN24. Content driven by online metrics and integration of content and communications are features of:

  1. Web 1.0
  2. Web 2.0
  3. Web 3.0
  4. Web 4.0
Answer

(C)Web 3.0

QN25. In a hotel lobby, there are no direction symbols given as a result of which customers frequently ask the receptionist about the location of the restaurant or the washroom. The root cause of failure in this case is of type:

  1. Processes
  2. Technology
  3. People
  4. Servicescape
Answer

(D)Servicescape

QN26. Training service employees is a part of ______________ while advertising of the service through television is an example of ______________.

  1. Internal marketing, external marketing
  2. Interactive marketing, external marketing
  3. Interactive marketing, internal marketing
  4. External marketing, interactive marketing
Answer

(A)Internal marketing, external marketing

QN27. When a company uses a low pricing strategy to maximize sales, it is using a ______________ strategy:

  1. Price skimming
  2. Penetration pricing
  3. Prestige pricing
  4. None of these
Answer

(B)Penetration pricing

QN28. At the fifth level, marketer gets a ______________ that has all the transformations and augmentations the offering or product might undergo in the future.

  1. Expected product
  2. Augmented product
  3. Potential product
  4. Basic product
Answer

(C)Potential product

QN29. In the five stages of innovation adoption process, consumers are interested about the innovation and actively seek information about the innovation in the ______________ stage.

  1. Knowledge
  2. Decision
  3. Implementation
  4. Persuasion
Answer

(D)Persuasion

QN30. Which of the following is not a desirable quality for a brand name?

  1. It should be easy to pronounce, recognize, and remember.
  2. The name should translate easily into foreign languages.
  3. It should be distinctive
  4. It should suggest something about the product’s benefits and qualities.
  5. The brand should almost always be a long word to get attention.
Answer

(E)The brand should almost always be a long word to get attention.

QN31. Recognition is related to ______________ of brand awareness while consumption is related to ______________ of brand awareness.

  1. Depth, Breadth
  2. Breadth, Depth
Answer

(A)Depth, Breadth

QN32. A certain bank has a credit card which is known by the name of a famous airline. This is an example of:

  1. Co-branding
  2. Ingredient branding
  3. Sub-brand
  4. Line extension
Answer

(A)Co-branding

QN33. If a small change in price of a product results in a large change in the demand then:

  1. The demand of the product is elastic
  2. The demand of the product is inelastic
  3. E should be equal to 1
  4. None of these
Answer

(A)The demand of the product is elastic

QN34. The channel partner for an air conditioner manufacturing firm informs the firm regularly about new features customers are looking for in air conditioners. Here, the channel partner is performing the additional function of ______________.

  1. Negotiation
  2. Product assembly
  3. Matching
  4. Marketing Research
Answer

(D)Marketing Research

QN35. ______________involves the activities in selling goods or services to those who buy for resale or business purposes while ______________ involves activities in selling goods or services for personal and non-business use.

  1. Retailing, wholesaling
  2. Distribution, wholesaling
  3. Retailing, Distribution
  4. Wholesaling, retailing
Answer

(D)Wholesaling, retailing

QN36. ______________ is defined as the planning, developing and presenting product lines for identified target market with regards to pricing, assortment, styling and timing while meeting the company’s financial goals.

  1. Category management
  2. Category management
  3. Retail layout management
  4. Merchandising management
Answer

(D)Merchandising management

QN37. Identify the service which has the highest credence quality:

  1. Tailoring
  2. Restaurant Meals
  3. Haircut
  4. Medical diagnosis
Answer

(D)Medical diagnosis

QN38. Which of the following is the best way to reduce interpretation gap?

  1. Pretest communications to make sure message is clear
  2. Educate customers to see reality of service quality delivered
  3. Ensure service performance meets standards
  4. Ensure communication promises are realistic
Answer

(A)Pretest communications to make sure message is clear

QN39. Marketers can apply branding on:

  1. A product
  2. A place
  3. A service
  4. All of these
Answer

(D)All of these

QN40. A ______________ good is purchased without much planning or effort while a ______________ product is purchased on a regular basis by consumers.

  1. Staple, impulse
  2. Emergency, Staple
  3. Impulse, Staple
  4. Staple, Emergency
Answer

(C)Impulse, Staple

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