Marketing Management Online MCQ Set 16

QN01. Introducing a product at low price and increasing the price once the brand succeeds is known as ______________ Pricing.

  1. Penetration
  2. skimming
  3. going rate
  4. none of these
Answer

(A)Penetration

QN02. ______________ was first used by Eugene J Kelly.

  1. Demarketing
  2. meta marketing
  3. mass marketing
  4. mega marketing
Answer

(B)meta marketing

QN03. In Japan ______________ .marketing is known as ‘Kuchikomi'.

  1. Word of mouth
  2. viral
  3. guerilla
  4. morph
Answer

(A)Word of mouth

QN04. Marketing to babies in the womb is ______________ marketing.

  1. Galimatias
  2. viral
  3. guerilla
  4. morph
Answer

(A)Galimatias

QN05. Buying and selling over the internet is known as ______________

  1. E-marketing
  2. E-business
  3. E-commerce
  4. none of these
Answer

(C)E-commerce

QN06. A financial instrument which can be used more than once to borrow money or buy goods and services on credit is ______________

  1. debit card
  2. credit card
  3. smart card
  4. none of these
Answer

(B)credit card

QN07. A security tool to verify the authenticity of the message and claimed identity of the sender and to verify the message integrity is

  1. encryption
  2. firewalls
  3. digital certificates
  4. digital signature
Answer

(D)digital signature

QN08. The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called ______________

  1. Spoofing
  2. Unauthorized disclosure
  3. Eavesdropping
  4. Phishing
Answer

(C)Eavesdropping

QN09. The concept of marketing mix was developed by

  1. Philip Kotler
  2. Stapleton
  3. N.H Borden
  4. Albert W Emery
Answer

(C)N.H Borden

QN10. Market where there is no physical delivery of goods

  1. Future market
  2. Spot market
  3. Perfect market
  4. None of these
Answer

(A)Future market

QN11. Market where demand for goods is greater than supply.

  1. Buyers market
  2. Sellers market
  3. Retail market
  4. Wholesale market
Answer

(B)Sellers market

QN12. Marketing Environment is

  1. Largely uncontrollable
  2. Changing fast
  3. Influencing marketing decisions
  4. All of these
Answer

(D)All of these

QN13. Social class is an element of ______________ factor

  1. Social
  2. Cultural
  3. Personal
  4. Economic
Answer

(B)Cultural

QN14. Civil engineers designing flats, villas, bridges etc.are an example of.

  1. Undifferentiated Marketing
  2. Differentiated Marketing
  3. Concentrated Marketing
  4. Customised or Personalised Marketing
Answer

(D)Customised or Personalised Marketing

QN15. Positioning by emphasising the special attributes and benefits of the product is known as ______________

  1. Positioning by Product Attributes and Benefits
  2. Positioning by Brand Endorsement
  3. Positioning by use, Occasion and Time
  4. Positioning by Corporate Identity
Answer

(A)Positioning by Product Attributes and Benefits

QN16. Products designed to meet global segments

  1. Local Products
  2. Multinational Products
  3. International Products
  4. Global Products
Answer

(D)Global Products

QN17. Which of the following is not a component of brand equity.

  1. Brand awareness
  2. Brand association
  3. Brand loyality
  4. Brand cohorts
Answer

(D)Brand cohorts

QN18. American expression for fast moving consumer goods is ______________ goods.

  1. Brown
  2. White
  3. Red
  4. Orange
Answer

(C)Red

QN19. After sales service is part of.

  1. Core product
  2. Augmented product
  3. Tangible product
  4. None of these
Answer

(B)Augmented product

QN20. Which of the following is not a factor influensing pricing policy

  1. Cost
  2. Competitors
  3. Business objectives
  4. None of these
Answer

(D)None of these

QN21. Departmental store is an example of

  1. Second hand goods seller
  2. Large scale retailer
  3. Multiple shop
  4. None of these
Answer

(B)Large scale retailer

QN22. ______________ means the set of marketing intermediaries through which the goods flow from the producer to consumer.

  1. Channel of distribution
  2. Direct marketing
  3. Intensive distribution
  4. None of these
Answer

(A)Channel of distribution

QN23. The three major types of non store retailing are direct selling, direct marketing and ______________

  1. Automatic vending
  2. Self service store
  3. Retail chain
  4. None of these
Answer

(A)Automatic vending

QN24. If marketing is done through information and ordering machine placed in stores, it is known as

  1. Kiosk marketing
  2. Television marketing
  3. Tele marketing
  4. All of these
Answer

(A)Kiosk marketing

QN25. ______________ is not a commercial advertising

  1. Consumer ad
  2. Industrial ad
  3. Trade ad
  4. Shortage ad
Answer

(D)Shortage ad

QN26. In ______________ appeals are emotional

  1. Consumer promotion
  2. Advertising
  3. Dealer Promotion
  4. All of these
Answer

(B)Advertising

QN27. Which of the following is not a main objective of personal selling ?

  1. generate sales
  2. build awareness and appreciation for the product
  3. create personal contact
  4. none of these
Answer

(D)none of these

QN28. White revolution refers to

  1. Aquaculture
  2. Milk
  3. poultry
  4. none of these
Answer

(B)Milk

QN29. Which of the following is not a services?

  1. Hospital
  2. banking
  3. insurance
  4. none of these
Answer

(D)none of these

QN30. Which of the following is not an element of Social marketing mix?

  1. Product
  2. Price
  3. Distribution
  4. People
Answer

(D)People

QN31. Word of mouth marketing through electronic channels like email, internet etc is known as ______________.

  1. Internet
  2. digital
  3. email
  4. viral
Answer

(D)viral

QN32. EFT means

  1. Electronic fund transfer
  2. Efficient fund transfer
  3. Eligible fund transfer
  4. None of these
Answer

(A)Electronic fund transfer

QN33. The five product levels constitute a ______________. At each level more customer value is added.

  1. customer-augmented product
  2. customer consumption system
  3. customer value-hierarchy
  4. customer-perceived value
  5. customer hierarchy
Answer

(C)customer value-hierarchy

QN34. In maturity stage of product life cycle, cost per customer is:

  1. High
  2. Average
  3. Low
  4. Moderate
Answer

(C)Low

QN35. If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on ______________.

  1. emotional attachment
  2. brand awareness
  3. advertising expenditure
  4. price
  5. prestige
Answer

(D)price

QN36. A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of:

  1. a manufacturer's brand
  2. an own label brand
  3. a no-frills brand
  4. a generic brand
Answer

(D)a generic brand

QN37. Pricing cues such as sale signs and prices that end in 9 become more influential when ______________.

  1. consumer price knowledge is poor
  2. items are purchased frequently
  3. items have been on the market a long time
  4. prices are consistent year-round
  5. they are employed frequently
Answer

(A)consumer price knowledge is poor

QN38. If demand hardly changes with a small change in price, we say that the demand is ______________.

  1. equal
  2. marginal
  3. inelastic
  4. elastic
  5. none of the above
Answer

(C)inelastic

QN39. The best strategy used for snack foods, soft drinks, candies and gum is

  1. Exclusive distribution
  2. Selective distribution
  3. Intensive distribution
  4. None of the above
Answer

(C)Intensive distribution

QN40. The typical method of retail operation used by supermarkets and nationally branded fast-moving shopping goods is called:

  1. Self-service retailing.
  2. Limited-service retailing.
  3. Full-service retailing.
  4. Service-merchandiser.
Answer

(A)Self-service retailing.

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