Marketing Management Online MCQ Set 15

QN01. ______________ distribution system can be used to penetrate the rural market.

  1. Satellite
  2. selective
  3. exclusive
  4. intensive
Answer

(A)Satellite

QN02. Which of the following is not a characteristic of service marketing?

  1. Intangibility
  2. separability
  3. heterogeneity
  4. perishability
Answer

(B)separability

QN03. Which of the following is known as market aggregation?

  1. Demarketing
  2. meta marketing
  3. mass marketing
  4. mega marketing
Answer

(C)mass marketing

QN04. ______________ Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.

  1. De marketing
  2. meta marketing
  3. mass marketing
  4. mega marketing
Answer

(D)mega marketing

QN05. Under ______________ marketing every customer is treated as unique.

  1. Word of mouth
  2. viral
  3. guerilla
  4. one-on-one
Answer

(D)one-on-one

QN06. A product with the ______________ is a green product.

  1. Ecomark
  2. Agmark
  3. ISI Mark
  4. none of these
Answer

(A)Ecomark

QN07. SEM means ______________

  1. Search engine marketing
  2. Social environment marketing
  3. save energy marketing
  4. none of these
Answer

(A)Search engine marketing

QN08. ______________ is a low cost communication tool that can be easily tested, refined and rolled’out.

  1. Opt- in- e-mail
  2. i- TV
  3. i- radio
  4. i-kiosks
Answer

(A)Opt- in- e-mail

QN09. ______________ is online identity theft.

  1. Eavesdropping
  2. Phishing
  3. Spoofing
  4. None of these
Answer

(B)Phishing

QN10. A digital analog of various forms of payment backed by a bank or financial institution is ______________

  1. ETB
  2. EFT
  3. E-cash
  4. E-money
Answer

(A)ETB

QN11. A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as ______________

  1. Unauthorized action
  2. Unauthorized disclosure
  3. Eavesdropping
  4. Phishing
Answer

(A)Unauthorized action

QN12. ______________ is a security protocol based on digital certificates.

  1. Digital signature
  2. Secure sockets layer protocol
  3. Secure electronic transactions
  4. None of these
Answer

(C)Secure electronic transactions

QN13. Which of the following is not included in the function of physical supply?

  1. Standardization
  2. Storage
  3. Transport
  4. Packaging
Answer

(A)Standardization

QN14. ______________ simply refers to product planning.

  1. Merchandising
  2. Assembling
  3. R & D
  4. None o f these
Answer

(A)Merchandising

QN15. Market in which gold and silver are sold

  1. Commodity market
  2. Produce market
  3. Bullion market
  4. None of these
Answer

(C)Bullion market

QN16. Marketing is applicable in ______________

  1. Goods
  2. Events
  3. Property
  4. All of these
Answer

(D)All of these

QN17. Consumers show ______________ while buying their products on regular basis

  1. Dissonance Reduction Buying Behaviour
  2. Variety Seeking Buying Behaviour
  3. Complex Buying Behaviour
  4. Habitual Buying Behaviour
Answer

(D)Habitual Buying Behaviour

QN18. The essential criteria for effective segmentation is

  1. Homogenity
  2. Measurability
  3. Profitability
  4. All of these
Answer

(D)All of these

QN19. Which of the following is not an element of demographic segmentation

  1. Family size
  2. Population density
  3. Income
  4. Religion
Answer

(C)Religion

QN20. Which of the following are the elements of product positioning

  1. The Product
  2. The Company
  3. The Consumer
  4. All of these
Answer

(D)All of these

QN21. Products seen as having extension potential into other markets

  1. Local Products
  2. Multinational Products
  3. International Products
  4. Global Products
Answer

(D)Global Products

QN22. Which of the following is not a limitation of branding

  1. It is expensive
  2. It reduces selling efforts
  3. It promotes unfair competition
  4. It leads to brand monopoly
Answer

(b)It reduces selling efforts

QN23. Trading down is a method of product line modification by.

  1. Product line expansion
  2. Product line contraction
  3. Quality variation
  4. None of these
Answer

(c)Quality variation

QN24. ______________ influence product line decisions.

  1. Customer preference.
  2. Change in demand
  3. Product sepecialisation
  4. All of these.
Answer

(d)All of these.

QN25. Setting price on the basis of the competition for the product is known as ______________.

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing
Answer

(c)Competition Based Pricing

QN26. When a firm sets a very low price for one or more of its products with the intention’of driving its competitors out of business.

  1. Predatory Pricing
  2. Economy Pricing
  3. Psychological Pricing
  4. Penetration Pricing
Answer

(c)Psychological Pricing

QN27. ______________ marketing uses telecommunication devices to reach prospective customers

  1. Direct marketing
  2. Telemarketing
  3. Catalogue marketing
  4. All of these
Answer

(B)Telemarketing

QN28. ______________ is a system of selling goods directly to customers through a network of self employed people

  1. Multilevel marketing
  2. Whole sale marketing
  3. Vertical marketing
  4. None of these
Answer

(A)Multilevel marketing

QN29. Sorting and grading of goods is considered as the function of

  1. Wholesalers
  2. Retailers
  3. Managers
  4. None of these
Answer

(B)Retailers

QN30. ______________ is a system of branch shops operated under a centralized management and dealing in similar lines of goods.

  1. Super market
  2. Multiple shops
  3. Self service store
  4. None of these
Answer

(B)Multiple shops

QN31. ______________ is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.

  1. Cheap-jacks
  2. Hawkers
  3. Market traders
  4. None of these
Answer

(A)Cheap-jacks

QN32. If the product passes through a longer channel of distribution, the marketer will have to give importance to

  1. Advertising
  2. Personal selling
  3. Direct selling
  4. None of these
Answer

(A)Advertising

QN33. When the advertisement is to create an image or reputation of the firm, it is a case of

  1. Product advertisement
  2. Institutional advertisement
  3. Reminder advertising
  4. None
Answer

(B)Institutional advertisement

QN34. ______________ refers to duplicating the brand image of one product of promote another product of the same brand.

  1. Surrogate advertising
  2. Shortage advertising
  3. Advocacy advertising
  4. None of these
Answer

(A)Surrogate advertising

QN35. USP stands for

  1. Universal Service Provider
  2. Upper Service position
  3. Unique Selling Proposition
  4. None Of these
Answer

(C)Unique Selling Proposition

QN36. ______________ type of advertisement is used when the product enters into growth stage of PLC

  1. Selective advertising
  2. Reminder advertising
  3. Primary advertising
  4. None of these
Answer

(A)Selective advertising

QN37. In marketing, MRP stands for

  1. Managing public relation
  2. Marketing public relation
  3. Monitoring public relation
  4. none of these
Answer

(B)Marketing public relation

QN38. Markets popularly known as haats and shandies are ______________ markets.

  1. Rural
  2. Urban
  3. National
  4. none of these
Answer

(A)Rural

QN39. Yellow revolution refers to

  1. Aquaculture
  2. milk
  3. poultry
  4. none of these
Answer

(C)poultry

QN40. Marketing research is a part of ______________ stage of rural marketing strategy.

  1. Planning
  2. execution
  3. feedback
  4. none of these
Answer

(A)Planning

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