QN01. An airline working with a tour operator or a hotel group is an example of ______________ marketing
- Partnership
- viral
- guerilla
- morph
Answer
(A)Partnership
QN02. The marketing side of E-commerce is known as ______________.
- E-marketing
- E-business
- Interactive marketing
- none of these
Answer
(A)E-marketing
QN03. Which of the following is importance of e-marketing?
- sell
- serve
- sizzle
- all of these
Answer
(D)all of these
QN04. The financial exchange that takes place online between buyers and sellers is known as
- E-branding
- E-marketing
- E-advertisement
- E-payment system
Answer
(D)E-payment system
QN05. ______________ involves some one masquerading as someone else.
- Spoofing
- Unauthorized action
- Eavesdropping
- Phishing
Answer
(A)Spoofing
QN06. ______________ can be used to minimize the risk of security breaches or viruses.
- Firewall
- Backups
- Encryption
- Digital signature
Answer
(A)Firewall
QN07. The group of elements price, product, promotion and place constitute
- market mix
- marketing mix
- product mix
- promotion mix
Answer
(B)marketing mix
QN08. Branding is a function of ______________
- Research
- Exchange
- Physical supply
- Facilitating
Answer
(D)Facilitating
QN09. Market where money is lend and borrowed
- Money market
- Foreign exchange market
- Stock market
- None of these
Answer
(A)Money market
QN10. Marketing is important to
- Economy
- Companies
- Consumers
- All of these
Answer
(D)All of these
QN11. Which of the following is not included in the micro environment
- Suppliers
- Publics
- Economic
- Customers
Answer
(C)Economic
QN12. "We guarantee every product we sell" appeal to ______________ motive
- Curosity
- Variety
- Quality
- Comfort
Answer
(C)Quality
QN13. The concentration of all marketing efforts on one selected segment within the total market.
- Undifferentiated Marketing
- Differentiated Marketing
- Concentrated Marketing
- Customised or Personalised Marketing
Answer
(C)Concentrated Marketing
QN14. An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
- Total market approach
- Concentration approach
- Multi-segment approach
- None of these
Answer
(C)Multi-segment approach
QN15. Anything that has the ability to satisfy a consumer need is known as ______________
- Price
- Package
- Product
- Promotion
Answer
(A)Price
QN16. Brands owned and developed by producers are known as
- Manufacturer brands
- Individual brands
- Family brands
- Dealer
Answer
(A)Manufacturer brands
QN17. Which is not a level of brand loyality.
- Brand preference
- Brand recognition
- Brand insistence
- Brand equity
Answer
(D)Brand equity
QN18. ______________ goods are purchased without any planning or search effort.
- Staple
- Impluse
- Emergency
- None of these
Answer
(B)Impluse
QN19. Setting price on the basis of the total cost per unit is known as ______________
- Cost Based Pricing
- Demand Based Pricing
- Competition Based Pricing
- Value Based Pricing
Answer
(A)Cost Based Pricing
QN20. Which of the following is a method of Competition Based Pricing
- Going Rate Pricing
- Sealed Bid Pricing
- Customary Pricing
- All of these
Answer
(D)All of these
QN21. Which of the following is not a method of cost based pricing
- Cost Plus Pricing
- Marginal Cost Pricing
- Differential Pricing
- Target Pricing
Answer
(C)Differential Pricing
QN22. Where sellers combine several products in the same package is known as ______________
- Psychological Pricing
- Captive Product Pricing
- Product Bundle Pricing
- Promotional Pricing
Answer
(D)Promotional Pricing
QN23. When there is a large potential market for a product, the firm will adopt.
- Skimming price policy
- Penetration price policy
- Premium price policy
- None of these
Answer
(C)Premium price policy
QN24. Transport system creates ______________ utility.
- Place utility
- Time utility
- Customer utility
- All of these
Answer
(B)Time utility
QN25. ______________ is called shopping by post
- Self service
- Mail order Business
- Retail chain
- None of these
Answer
(B)Mail order Business
QN26. The word channel is derived from the French word,
- Cann
- Chaan
- Canal
- None of these
Answer
(C)Canal
QN27. ______________ are those who obtain title to goods with a view to selling them at profit
- Merchant middlemen
- Agent middle men
- Facilitators
- All of these
Answer
(A)Merchant middlemen
QN28. Which company is the pioneer in the direct marketing ?
- Cypla
- Avon cosmetics
- Johnson & Johnson
- Eureka Forbs
Answer
(D)Eureka Forbs
QN29. ______________ channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit
- Horizontal channel
- Vertical channel
- Cross channel
- None of these
Answer
(A)Horizontal channel
QN30. The retailer sells goods in ______________
- Huge quantity
- Small quantity
- Not sufficient
- None of these
Answer
(B)Small quantity
QN31. ______________ retailers open their shops on fixed days or dates in a specified area.
- Hawkers
- Kiosks
- Market traders
- None of these
Answer
(C)None of these
QN32. Advocacy advertising is also called
- Support advertising
- Rapport advertising
- Cause advertising
- None of these
Answer
(C)Cause advertising
QN33. ______________ is not a post test to evaluate advertising effectiveness
- Real Test
- Opinion research
- Association test
- Portfolio test
Answer
(D)Portfolio test
QN34. ______________ is not a sales force promotion scheme.
- Bonus to sales force
- Slotting allowance
- Sales force contests
- None of these
Answer
(B)Slotting allowance
QN35. Which of the following is not a sales promotion tool
- Discount
- Dealer contest
- Advertisement
- Consumer contest
Answer
(C)Advertisement
QN36. ______________ is not a feature of advertising
- It helps in stimulating sales
- It may be oral or written
- It reduces sales
- None
Answer
(C)It reduces sales
QN37. Many companies are now turning their attention to ______________ markets.
- Urban
- Rural
- world
- none of these
Answer
(B)Rural
QN38. Markets located in the heart of the region specializing in few crops like banana, onions etc are called ______________
- Regular periodic market
- Seasonal market
- Daily market
- Rural market
Answer
(B)Seasonal market
QN39. Goods are sold in small packets in ______________ markets.
- Urban
- Rural
- World
- none of these
Answer
(B)Rural
QN40. ______________ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
- Cost plus
- value
- power price points
- penetration
Answer
(B)value
