Marketing Management Online MCQ Set 13

QN01. The term ______________ Marketing was coined by Steven Jurvetson in 1997.

  1. Word of mouth
  2. viral
  3. guerilla
  4. morph
Answer

(B)viral

QN02. ______________ is the marketing of a social message with a view to change behavior of people's habit.

  1. Green marketing
  2. Social marketing
  3. Gaimatias marketing
  4. none of these
Answer

(B)Social marketing

QN03. Utilizing electronic medium in everyday business activities is known as

  1. E-marketing
  2. E-business
  3. E-commerce
  4. none of these
Answer

(B)E-business

QN04. ______________ can be defined as convergence of branding, information dissemination and sales transactions all in one place.

  1. E-advertising
  2. E-branding
  3. E-commerce
  4. E-marketing
Answer

(A)E-advertising

QN05. Which of the following is not a risk in internet based transaction

  1. eavesdropping
  2. spoofing
  3. encryption
  4. unauthorized action
Answer

(C)encryption

QN06. ______________ is not an e-payment media.

  1. Credit card
  2. Debit card
  3. Electronic cheque
  4. Wallet
Answer

(D)Wallet

QN07. Which of the following is not a type of e-payment system.

  1. ETB
  2. EFT
  3. E-cash
  4. None of these
Answer

(D)None of these

QN08. ______________ Is a specialized form of online identity theft.

  1. Spoofing
  2. Unauthorized disclosure
  3. Eavesdropping
  4. Phishing
Answer

(D)Phishing

QN09. ______________ is a computer crime in which criminal breaks into a computer system for exploring details of information etc.

  1. Hacking
  2. Spoofing
  3. Eavesdropping
  4. Phishing
Answer

(A)Hacking

QN10. All forces or factors that effect marketing policies, decisions and operations of a business constitute ______________

  1. Marketing mix
  2. Marketing environment
  3. Marketing control
  4. None of these
Answer

(B)Marketing environment

QN11. Markets which are organized and regulated by statutory measure are

  1. Regulated markets
  2. Unregulated markets
  3. World market
  4. None of these
Answer

(A)Regulated markets

QN12. Market where shares, debentures, bonds etc of companies are bought and sold.

  1. Money market
  2. Foreign exchange market
  3. Stock market
  4. None of these
Answer

(C)Stock market

QN13. Profit through Customer Satisfaction Is aimed in ______________ Concept

  1. Production
  2. Holistic
  3. Marketing
  4. Selling
Answer

(C)Marketing

QN14. A person who purchases a product or service either for his own consumption or for others is known as ______________

  1. Buyer
  2. Customer
  3. Consumer
  4. None of these
Answer

(B)Customer

QN15. Sub-dividing of market into homogeneous sub-sections of customers is known as

  1. Target marketing
  2. Market segmentation
  3. Product differentiation
  4. None of these
Answer

(B)Market segmentation

QN16. Serving a small market not served by competitors is known as ______________

  1. Local marketing
  2. Niche marketing
  3. Segment marketing
  4. Individual marketing
Answer

(B)Niche marketing

QN17. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

  1. Target marketing
  2. Market segmentation
  3. Product differentiation
  4. None of these
Answer

(A)Target marketing

QN18. Using the names of company's powerful brands for line extentions is ______________

  1. Positioning by Product Attributes and Benefits
  2. Positioning by Brand Endorsement
  3. Positioning by use, Occasion and Time
  4. Positioning by Corporate Identity
Answer

(B)Positioning by Brand Endorsement

QN19. Products seen as only suitable in one single market

  1. Local Products
  2. Multinational Products
  3. International Products
  4. Global Products
Answer

(A)Local Products

QN20. The only revenue producing element in the marketing mix is.

  1. Product
  2. Price
  3. Place
  4. Promotion
Answer

(B)Price

QN21. Yellow goods include ______________ goods.

  1. Red & white
  2. White & brown
  3. Orange & red
  4. White & orange
Answer

(B)White & brown

QN22. Rising profits is a feature of ______________ stage of PLC.

  1. Growth
  2. Introduction
  3. Maturity
  4. Saturation
Answer

(A)Growth

QN23. The set of all the products a firm made available to consumers buy is called.

  1. Product line
  2. Product mix
  3. Product category
  4. None of these
Answer

(A)Product line

QN24. The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

  1. Predatory Pricing
  2. Economy Pricing
  3. Psychological Pricing
  4. Penetration Pricing
Answer

(D)Penetration Pricing

QN25. A price reduction to buyers who pay their bills promptly is called.

  1. Trade discount
  2. Cash discount
  3. Seasonal discount
  4. Quality discount
Answer

(B)Cash discount

QN26. The strategy of using as many out lets as possible is called

  1. Intensive distribution
  2. Cohesive distribution
  3. Wide distribution
  4. All of these
Answer

(A)Intensive distribution

QN27. Which of the following is not a non store retailing ?

  1. Kiosk marketing
  2. retail chains
  3. Direct marketing
  4. telemarketing
Answer

(D)telemarketing

QN28. ______________ factor is not considered as an important one while selecting channel of distribution

  1. Product
  2. Market factor
  3. Colour
  4. None of these
Answer

(C)Colour

QN29. ______________ are generally food stores that are much smaller in size than in supermarkets.

  1. Convenient store
  2. Discount store
  3. Specialty store
  4. None of these
Answer

(A)Convenient store

QN30. ______________ advertisement stresses on comparative features of two brands

  1. Comparative advertisement
  2. Complimentary advertisement
  3. Niche advertisement
  4. None of these
Answer

(A)Comparative advertisement

QN31. A good catchy phrase used and repeated often in an advertisement is ______________

  1. Idea
  2. Brand name
  3. Trade mark
  4. Slogans
Answer

(D)Slogans

QN32. Which of the following is not an element of promotion mix

  1. Advertisement
  2. Branding
  3. Personal selling
  4. Sales promotion
Answer

(B)Branding

QN33. The strategy of choosing one attribute to excel to create competitive advantage is known as

  1. Under positioning
  2. Unique selling proposition
  3. Over positioning
  4. None of these
Answer

(B)Unique selling proposition

QN34. AIDAS stands for

  1. Attention, Interest, Desire, Action, Satisfaction
  2. Action, Interest, Decision, Attention, Service
  3. Attention, Interest, Attitude, Action, Satisfaction
  4. None of these
Answer

(A)Attention, Interest, Desire, Action, Satisfaction

QN35. Which of the following is a major advantage of personal selling ?

  1. targeted message
  2. reach and frequency
  3. more sales
  4. none of these
Answer

(A)targeted message

QN36. Blue revolution refers to

  1. Aquaculture
  2. milk
  3. poultry
  4. none of these
Answer

(A)Aquaculture

QN37. Profiling the rural market is a part of ______________ stage of rural marketing strategy.

  1. Planning
  2. execution
  3. feedback
  4. none of these
Answer

(A)Planning

QN38. Services are ______________

  1. Intangible
  2. perishable
  3. both a & b
  4. none of these
Answer

(A)Intangible

QN39. Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

  1. Frequency marketing
  2. event marketing
  3. viral marketing
  4. none of these
Answer

(A)Frequency marketing

QN40. The basic objective behind the ______________ is to add value to the product significantly for winning the customers' loyalty.

  1. Event marketing
  2. morph marketing
  3. guerilla marketing
  4. none of these
Answer

(B)morph marketing

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