Marketing Management Online MCQ Set 12

QN01. When information about transactions is transmitted in transparent way hackers can catch the transmissions to obtain customers sensitive information. This is known as ______________

  1. Spoofing
  2. Unauthorized disclosure
  3. Eavesdropping
  4. Phishing
Answer

(B)Unauthorized disclosure

QN02. ______________ is an electronic file that uniquely identifies individuals and web sites on the internet and enables secure confidential communications.

  1. Digital signature
  2. Digital certificates
  3. Secure electronic transactions
  4. None of these
Answer

(B)Digital certificates

QN03. Marketing is a ______________ process

  1. Goal oriented
  2. Exchange
  3. Social
  4. All of these
Answer

(D)All of these

QN04. Market where goods are transacted on the spot or immediately

  1. Future market
  2. Spot market
  3. Perfect market
  4. None of these
Answer

(B)Spot market

QN05. Market where currencies of different countries are bought and sold.

  1. Money market
  2. Foreign exchange market
  3. Stock market
  4. None of these
Answer

(B)Foreign exchange market

QN06. Risk bearing is a function of ______________

  1. Research
  2. Exchange
  3. Physical supply
  4. Facilitating
Answer

(D)Facilitating

QN07. Behaviour exhibited while purchasing a car is an example of ______________

  1. Dissonance Reduction Buying Behaviour
  2. Variety Seeking Buying Behaviour
  3. Complex Buying Behaviour
  4. Habitual Buying Behaviour
Answer

(C)Complex Buying Behaviour

QN08. The negative feeling which arise after purchase causing inner tension is’known as ______________

  1. Cognitive dissonance
  2. Post purchase dissonance
  3. Buyer's remorse
  4. All of these
Answer

(D)All of these

QN09. Identifying and providing different marketing mix for each of the segments is known as ______________.

  1. Undifferentiated Marketing
  2. Differentiated Marketing
  3. Concentrated Marketing
  4. Customised or Personalised Marketing
Answer

(B)Differentiated Marketing

QN10. Motives which are driven by learning, perception and attitude are known as ______________

  1. Emotional motives
  2. Patronage motives
  3. Psychological motives
  4. Rational motives
Answer

(D)Rational motives

QN11. The companies that have become a tried and trusted household name are

  1. Positioned by Product Attributes and Benefits
  2. Positioned by Brand Endorsement
  3. Positioned by use, Occasion and Time
  4. Positioned by Corporate Identity
Answer

(D)Positioned by Corporate Identity

QN12. Trade mark is a ______________

  1. Name
  2. Registered brand
  3. Symbol
  4. Design
Answer

(B)Registered brand

QN13. Brands add value for both customers and the firm by

  1. Facilitating purchase
  2. Establish loyality
  3. Both (a) and (b)
  4. None of these
Answer

(C)Both (a) and (b)

QN14. Air conditioners are an example of ______________ goods.

  1. Brown
  2. White
  3. Red
  4. Orange
Answer

(B)White

QN15. Revival plans to reintroduce the product in more modified form is adopted in ______________ stage of PLC.

  1. Introduction
  2. Maturity
  3. Decline
  4. Growth
Answer

(C)Decline

QN16. Pricing method based on customer value is known as ______________.

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing
Answer

(D)Value Based Pricing

QN17. Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of______________

  1. Predatory Pricing
  2. Economy Pricing
  3. Psychological Pricing
  4. Captive Product Pricing
Answer

(C)Psychological Pricing

QN18. ______________ are the retailers who have no fixed place of business.

  1. Large scale retailers
  2. Itinerant retailers
  3. Small scale retailers
  4. None of these
Answer

(B)Itinerant retailers

QN19. Warehousing creates ______________ utility

  1. Product utility
  2. Place utility
  3. Time utility
  4. Customer utility
Answer

(A)Product utility

QN20. The best channel of distribution for Vacuum cleaner is

  1. Direct marketing
  2. Mail order Business
  3. Self service
  4. None
Answer

(A)Direct marketing

QN21. In a small market ______________ is better

  1. Three level channel
  2. Two level channel
  3. Direct marketing
  4. All of these
Answer

(C)Direct marketing

QN22. Direct marketing is found more suitable to which of the following products?

  1. Agriculture products
  2. TV
  3. Shoes
  4. Vacuum cleaner
Answer

(D)Vacuum cleaner

QN23. ______________ is not a vertically integrated channel

  1. Admininisterd
  2. Contractual
  3. Corporate
  4. None of these
Answer

(D)None of these

QN24. ______________ is not included in the product factor

  1. Physical nature
  2. Technical nature
  3. Suitability
  4. None of these
Answer

(C)Suitability

QN25. If goods directly move from producer to consumer, it is known as

  1. One level channel
  2. Zero level channel
  3. Two level channel
  4. None of these
Answer

(B)Zero level channel

QN26. Selling includes ______________

  1. Advertising
  2. Transfer of title from the seller to the buyer
  3. Sales promotion
  4. None of these
Answer

(B)Transfer of title from the seller to the buyer

QN27. ______________ is not a step in advertising campaign

  1. Market analysis
  2. Determining ad Objectives
  3. Selecting ad media
  4. Supply of goods
Answer

(D)Supply of goods

QN28. ______________ is not a consumer promotion scheme

  1. Samples
  2. Advertising material
  3. Coupons
  4. Rebates
Answer

(B)Advertising material

QN29. Dealer promotion is also known as

  1. Trade promotion
  2. Goods promotion
  3. Commerce promotion
  4. None of these
Answer

(A)Trade promotion

QN30. The process of direct communication between the sales person and a prospect is called

  1. Personal selling
  2. Direct marketing
  3. Advertising
  4. None of these
Answer

(A)Personal selling

QN31. ______________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

  1. Matter
  2. ad medium
  3. ad copy
  4. none of these
Answer

(C)ad copy

QN32. A major portion of the rural population consists of ______________ income groups.

  1. Low
  2. high
  3. medium
  4. all of these
Answer

(A)Low

QN33. General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ______________

  1. Regular periodic market
  2. Seasonal market
  3. Daily market
  4. Rural market
Answer

(A)Regular periodic market

QN34. Permanent rural market with continuous trading activity is called ______________

  1. Regular periodic market
  2. Seasonal market
  3. Daily market
  4. Rural market
Answer

(C)Daily market

QN35. Rural consumers are ______________

  1. Price sensitive
  2. less price sensitive
  3. quality conscious
  4. none of these
Answer

(A)Price sensitive

QN36. Smaller companies tying up with leading companies to distribute through its network is known as ______________ Distribution.

  1. Syndicated
  2. selective
  3. exclusive
  4. intensive
Answer

(A)Syndicated

QN37. Medical treatment with ayurvedic massage is an example of

  1. Pure tangible good
  2. hybrid
  3. pure service
  4. none of these
Answer

(C)pure service

QN38. Which of the following is not an element of service marketing mix?

  1. People
  2. packaging
  3. process
  4. physical evidence
Answer

(A)People

QN39. Which of the following is against marketing concept ?

  1. Demarketing
  2. meta marketing
  3. mass marketing
  4. mega marketing
Answer

(A)Demarketing

QN40. ______________ is also called ambush marketing.

  1. Event marketing
  2. morph marketing
  3. guerilla marketing
  4. none of these
Answer

(A)Event marketing

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