Marketing Management Online MCQ Set 11

QN01. ______________ concept is based on the principle that marketing is not a department but it is pervasive throughout the company.

  1. Production
  2. Holistic
  3. Modern
  4. Selling
Answer

(B)Holistic

QN02. The markets in which goods are bought and sold in bulk quantities.

  1. Wholesale market
  2. Retail market
  3. World market
  4. None of these
Answer

(A)Wholesale market

QN03. Market in which supply is greater than demand.

  1. Buyers market
  2. Sellers market
  3. Retail market
  4. Wholesale market
Answer

(A)Buyers market

QN04. Marketing that converts negative demand to positive demand is known as

  1. Conversional
  2. Maintenance
  3. Remarketing
  4. Developmental
Answer

(A)Conversional

QN05. Which of the following is not an emotional motive

  1. Vanity
  2. Social acceptance
  3. Curosity
  4. Variety
Answer

(D)Variety

QN06. The strategy where the producer or marketer does not differentiate between different type of customers

  1. Undifferentiated Marketing
  2. Differentiated Marketing
  3. Concentrated Marketing
  4. Customised or Personalised Marketing
Answer

(A)Undifferentiated Marketing

QN07. Shiny hair in case of a shampoo is a ______________ utility

  1. Primary
  2. Evolved
  3. Generic
  4. None of these
Answer

(B)Evolved

QN08. The act of creating an image about a product or brand in the consumers mind is known as ______________

  1. Positioning
  2. Target marketing
  3. Market segmentation
  4. Product differentiation
Answer

(A)Positioning

QN09. Products adapted to the perceived unique characteristics of national markets

  1. Local Products
  2. Multinational Products
  3. International Products
  4. Global Products
Answer

(A)Local Products

QN10. ______________ brands indicate only the product category

  1. Dealer
  2. Licensed
  3. Generic
  4. Individual
Answer

(C)Generic

QN11. The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and ______________

  1. Inventory
  2. Channel
  3. Direct marketing
  4. None of these
Answer

(A)Inventory

QN12. ______________ is not a function of wholesaler

  1. Warehousing
  2. Transporting
  3. Risk bearing
  4. None of these
Answer

(D)None of these

QN13. Trading up is a method of product line modification by.

  1. Product line expansion.
  2. Product line contraction.
  3. Quality variation.
  4. None of these.
Answer

(C)Quality variation.

QN14. ______________ goods are purchased on a regular basis.

  1. Staple.
  2. Impluse.
  3. Emergency.
  4. None of these.
Answer

(A)Staple.

QN15. Setting price on the basis of the demand for the product is known as ______________

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing
Answer

(B)Demand Based Pricing

QN16. Premium Pricing is a method of ______________

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing
Answer

(A)Cost Based Pricing

QN17. Which of the following are possible pricing objectives

  1. To maximise profits
  2. To achieve a target market share
  3. To match the competition, rather than lead the market
  4. All of these
Answer

(D)All of these

QN18. ______________are retail stores owned by a group of consumers themselves

  1. Super Bazar
  2. Shopping mall
  3. Consumer co-operative store
  4. None of these
Answer

(C)Consumer co-operative store

QN19. Multilevel marketing is also called

  1. Pyramid selling
  2. Hybrid selling
  3. Horizontal selling
  4. None of these
Answer

(A)Pyramid selling

QN20. ______________means moving of finished goods from one end of a producer to consumer.

  1. Exchange of goods
  2. Transfer of goods
  3. Physical distribution
  4. None of these
Answer

(C)Physical distribution

QN21. MILMA is an example of ______________type of shop

  1. Multiple shop
  2. Departmental store
  3. Super bazzar
  4. None of these
Answer

(A)Multiple shop

QN22. If advertising give focus on a particular product or brand, it is known as

  1. Product advertisement
  2. market advertisement
  3. Institutional advertisement
  4. None
Answer

(A)Product advertisement

QN23. When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called

  1. Joint advertising
  2. Co-operative advertising
  3. Sponsored advertising
  4. None of these
Answer

(B)Co-operative advertising

QN24. ______________ is not a pre test to evaluate advertising effectiveness

  1. Portfolio test
  2. Consumer Jury method
  3. Recognition test
  4. None of these
Answer

(C)Recognition test

QN25. ______________is not a dealer promotion scheme.

  1. Free goods
  2. Trade allowance
  3. Coupons
  4. All of these
Answer

(C)Coupons

QN26. The Concept of USP was introduced by

  1. Rosser Reeves
  2. Theodre Levitt
  3. NH Borden
  4. None of them
Answer

(A)Rosser Reeves

QN27. Any paid form of non -personal presentation of ideas, goods, or services by an identified sponsor is known as ______________

  1. Advertisement
  2. Marketing
  3. selling
  4. None of these
Answer

(A)Advertisement

QN28. ______________- means placement of company product or products in the minds of target consumers relative to the competitive products.

  1. Product positioning
  2. Product display
  3. Product expression
  4. None of these
Answer

(A)Product positioning

QN29. For rural marketing ______________ pricing is more suitable.

  1. Penetration
  2. skimming
  3. going rate
  4. none of these
Answer

(A)Penetration

QN30. Moderate quality products are preferred by ______________ consumers.

  1. Urban
  2. Rural
  3. educated
  4. none of these
Answer

(B)Rural

QN31. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ______________ pricing

  1. Cost plus
  2. value
  3. power price points
  4. penetration
Answer

(C)power price points

QN32. ______________ refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service make them delighted and surprised.

  1. Proactiveness
  2. Productivity
  3. professionalization
  4. none of these
Answer

(A)Proactiveness

QN33. ______________ is concerned with finding ways to reduce the demand temporarily or permanently.

  1. Demarketing
  2. meta marketing
  3. mass marketing
  4. mega marketing
Answer

(A)Demarketing

QN34. Which of the following is not responsible for the emergence of relationship marketing?

  1. Growth of service economy
  2. rapid technological advancement
  3. an increase in the level of customer awareness and education
  4. changing role of woman
Answer

(D)changing role of woman

QN35. ______________ is also known as buzz marketing.

  1. Word of mouth marketing
  2. viral marketing
  3. guerilla marketing
  4. morph marketing
Answer

(A)Word of mouth marketing

QN36. ______________ is the marketing of products that are regarded to be safe for the environment.

  1. Green marketing
  2. Social marketing
  3. Gaimatias marketing
  4. none of these
Answer

(A)Green marketing

QN37. A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is ______________

  1. ETB
  2. EFT
  3. E-cash
  4. E-money
Answer

(B)EFT

QN38. ______________ marketing refers to achieving marketing objectives through applying digital technologies such as web sites.

  1. Internet
  2. digital
  3. email
  4. viral
Answer

(B)digital

QN39. Which of the following is not an e-marketing tool?

  1. mobile phone
  2. cinema
  3. i- radio
  4. i-kiosks
Answer

(B)cinema

QN40. An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications.

  1. Digital signature
  2. Digital certificates
  3. Encryption
  4. Firewalls
Answer

(B)Digital certificates

ed010d383e1f191bdb025d5985cc03fc?s=120&d=mm&r=g

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