Marketing Management Online MCQ Set 10

QN01. Targrt marketing essentially requires ______________.

  1. Market segmentation.
  2. Advertisement
  3. Direct selling.
  4. Using multiple media.
Answer

(A)Market segmentation.

QN02. When there is a large potential market for a product, the firm will adopt:

  1. Skimming price policy.
  2. Penetration price policy
  3. Premium price policy.
  4. None of these.
Answer

(B)Penetration price policy

QN03. Target pricing is also known as ______________.

  1. Value pricing.
  2. International pricing
  3. Geographical pricing.
  4. Rate of return price.
Answer

(D)Rate of return price.

QN04. Direct marketing is sometimes called ______________.

  1. Self service.
  2. Retail stores.
  3. Armchair shopping.
  4. None of these.
Answer

(C)Armchair shopping.

QN05. The four elements; channels of distribution, transportation, warehousing and inventory constitute ______________.

  1. Promotion mix.
  2. Marketing mix.
  3. Distribution mix.
  4. Product mix.
Answer

(C)Distribution mix.

QN06. Which of the following is not an element of service marketing mix?

  1. People.
  2. Packaging
  3. Process.
  4. Physical evidence.
Answer

(B)Packaging

QN07. Which of the following is not responsible for the emergence of relationship marketing?

  1. Growth of service economy.
  2. Rapid technological advancement.
  3. Changing role of woman.
Answer

(C)Changing role of woman.

QN08. A security tool to verify the authenticity of the message and claimed identify of the sender and to verify the message integrity is :

  1. Encryption.
  2. Firewalls.
  3. Digital Certificates.
  4. Digital signature.
Answer

(D)Digital signature.

QN09. Making payment through electronic media by using credit or debit cards for the products bought electronically is known as ______________.

  1. E-Payment.
  2. E-mail.
  3. E-marketing.
Answer

(A)E-Payment.

QN10. The term meta marketing was first used by ______________.

  1. Eugene .J. Kelly.
  2. N.H. Borden.
  3. Tim Draper.
Answer

(A)Eugene .J. Kelly.

QN11. In product development stage of product life cycle sales are ______________.

  1. 1.
  2. 0.
  3. .1.
  4. None of these.
Answer

(B)0.

QN12. ______________ is the oral presentation in a conversation with one or more prospective buyers for the purpose of making sales.

  1. Samples.
  2. Debates.
  3. Coupons.
  4. Money refund offers.
Answer

(C)Coupons.

QN13. Marketing management covers not only the marketing of goods but also the marketing of ______________

  1. Products.
  2. Services.
  3. Quality.
  4. None of these.
Answer

(B)Services.

QN14. Marketing helps firms to increase their profits by ______________.

  1. Increase in sales
  2. Increase in products
  3. increase in price.
  4. increase in customers.
Answer

(D)increase in customers.

QN15. A market where goods are sold in bulk quantities to the customers is known as ______________.

  1. Retail market.
  2. Wholesale market.
  3. Product market.
  4. Service market.
Answer

(B)Wholesale market.

QN16. ______________ drives a person towards selection of a particular shop or supplier of goods and services.

  1. Product.
  2. Patronage.
  3. Rational.
  4. Emotional.
Answer

(B)Patronage.

QN17. The legalized revision of a brand is known as ______________.

  1. Standardization.
  2. Quality.
  3. Trademark.
  4. Product.
Answer

(C)Trademark.

QN18. The opposite flow of goods in a distribution channel is known as ______________.

  1. Reverse logistics.
  2. Inbound logistics.
  3. Outbound logistics.
  4. Inventory logistics.
Answer

(A)Reverse logistics.

QN19. Which is the features of direct marketing ______________.

  1. Open dialogue.
  2. One-to-one communication
  3. Personal relationships.
  4. all of the above.
Answer

(D)all of the above.

QN20. The customer focused philosophy is known as the ______________ concept.

  1. Production.
  2. Product.
  3. Selling.
  4. Marketing.
Answer

(D)Marketing.

QN21. Ending prices with 99p is called.

  1. Price lining.
  2. Prestige pricing.
  3. Odd-even pricing.
  4. Skimming.
Answer

(C)Odd-even pricing.

QN22. Setting a price below that of the competition is called.

  1. Skimming.
  2. Competitive pricing
  3. Penetration pricing.
Answer

(C)Penetration pricing.

QN23. Organization which sell their products the internet directly to consumers are called.

  1. B2B.
  2. B2C.
  3. Re-marketing.
  4. Service marketing.
Answer

(B)B2C.

QN24. Modern marketing begins and ends with ______________.

  1. Business.
  2. Consumers.
  3. Economic.
  4. Company.
Answer

(B)Consumers.

QN25. Who has introduced the concept of market segmentation.

  1. N.H. Borden.
  2. Rosier.
  3. Wendell R. Smith
Answer

(C)Wendell R. Smith

QN26. ______________ motives are those come from the physiological or basic needs such as hunger, thirst, sleep etc.

  1. Social.
  2. Patronage.
  3. Inherent.
  4. Product.
Answer

(C)Inherent.

QN27. Generally ______________ is an indication of quality.

  1. Price.
  2. Quantity.
  3. Size.
  4. Colour.
Answer

(A)Price.

QN28. Pricing strategies are more specific and short term than ______________.

  1. Objectives.
  2. Pricing policies.
  3. Price reduction.
  4. None of these.
Answer

(B)Pricing policies.

QN29. Direct marketing is found more suitable to which of the following products.

  1. Agricultural products.
  2. TV.
  3. Shoes.
  4. Vacuum cleaner.
Answer

(D)Vacuum cleaner.

QN30. The process of direct communication between the sales person and a prospect is called:

  1. Direct marketing.
  2. Personal selling.
  3. Advertising.
  4. None of these.
Answer

(B)Personal selling.

QN31. Which of the is against marketing concepts.

  1. Social marketing.
  2. De-marketing.
  3. Niche marketing.
  4. None of these.
Answer

(B)De-marketing.

QN32. A financial instrument which can be used more than once to borrow money or buy goods and services on credit is:

  1. Debit card.
  2. Credit card.
  3. Smart card.
  4. None of these.
Answer

(B)Credit card.

QN33. dividing buyers into groups based on their knowledge, attitudes, uses or responses to a product is called:

  1. Geographic segmentation.
  2. Demographic.
  3. Psychographic.
  4. Behavioral.
Answer

(D)Behavioral.

QN34. A smart card was first developed by Motorola in ______________.

  1. 1956.
  2. 1973.
  3. 1977.
  4. 1989.
Answer

(C)1977.

QN35. ______________ refers to marketing strategies under conditions of scarcity and during the period of shortage.

  1. E-commerce.
  2. De-marketing.
  3. Relationship marketing.
Answer

(B)De-marketing.

QN36. The number of customers exposed to the brand is called ______________.

  1. Brand equity.
  2. Brand licensing.
  3. Brand awareness.
Answer

(C)Brand awareness.

QN37. The process of supplying products to all retail outlets is known as ______________.

  1. Selection distribution.
  2. Exclusive distribution
  3. Channel configuration.
  4. Intensive distribution.
Answer

(D)Intensive distribution.

QN38. The main object of ______________ is to move forward a product, service or idea in a channel of distribution.

  1. Production.
  2. Promotion.
  3. Consumption.
  4. All of these.
Answer

(B)Promotion.

QN39. The central theme or idea of an ad message is known as ______________.

  1. Ad themes.
  2. Ad copy.
  3. Ad messages.
  4. None of these.
Answer

(B)Ad copy.

QN40. Marketing is a process of converting the potential customers into ______________

  1. Actual customers
  2. Prospective customers
  3. Marketers
  4. None of these
Answer

(A)Actual customers

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