Q1: The solution to price competition is to develop a differentiated:
a. product, price, and promotion.
b. offer, delivery, and image.
c. package and label.
d. international Website.
Answer
b. offer, delivery, and image.
Q2: —– pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
a. Market-skimming
b. Value-based
c. Market-penetration
d. Leader
Answer
c. Market-penetration
Q3: The five-stage model of the consumer buying process includes all of the following stages EXCEPT —–.
a. problem recognition
b. information search
c. social interaction
d. purchase decision
Answer
c. social interaction
Q4: Marketing management is —–.
a. managing the marketing process
b. monitoring the profitability of the company’s products and services
c. the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
d. developing marketing strategies to move the company forward
Answer
c. the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
Q5: Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”
a. Actual product
b. Augmented product
c. Core benefit
d. Co-branding
Answer
c. Core benefit
Q6: The task of any business is to deliver —– at a profit.
a. customer needs
b. customer value
c. products and services
d. improved quality
Answer
b. customer value
Q7: One of the key tasks of marketers is —– and to create consumer perceptions that the product is worth purchasing.
a. To make products easily visible and available
b. To promote sales of products
c. To differentiate their products from those of competitors
d. To do marketing surveys
Answer
c. To differentiate their products from those of competitors
Q8: A cluster of complementary goods and services across diverse set of industries is called as —–
a. Market place
b. Meta market
c. Market space
d. Resource Market
Answer
b. Meta market
Q9: While buying milk which kind of behavior is displayed by a person?
a. Extensive problem solving behaviour
b. Routinized buying behavior
c. Variety seeking behavior
d. None of the above behavior
Answer
b. Routinized buying behavior
Q10: Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following?
a. An image
b. A service
c. A good
d. An idea
Answer
b. A service
Q11: The —– holds that the organization’s task is to determine the needs. wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.
a. customer-centered business
b. ocused business model
c. societal marketing concept
d. ethically responsible marketing
Answer
c. societal marketing concept
Q12: If performance meets consumer expectations, the consumer is —–.
a. delighted
b. satisfied
c. disappointed
d. surprised.
Answer
b. satisfied
Q13: Adding new features to a product is advocated by which of the approaches?
a. Product Approach
b. Production Approach
c. Marketing Approach
d. Selling Approach
Answer
a. Product Approach
Q14: Sound Marketing objective is —–
a. Brand Marketing
b. Influence Behavior
c. Provide Information
d. All of the above
Answer
d. All of the above
Q15: The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
a. Motive
b. Belief
c. Behavior
d. Attitude
Answer
d. Attitude
Q16: Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?
a. Customer orientation.
b. Profitability orientation.
c. Marketing orientation.
d. Competitor orientation.
Answer
b. Profitability orientation.
Q17: What is the basic property of a service which makes it different from a product.
a. Shape
b. Size
c. Very expensive
d. Intangibility
Answer
d. Intangibility
Q18: How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?
a. Belief
b. Subculture
c. Post purchase feeling
d. Stimulus-response Model
Answer
d. Stimulus-response Model
Q19: Which of the following is not an element of the marketing mix?
a. Distribution.
b. Product.y
c. Target market.
d. Pricing.
Answer
c. Target market.
Q20: —– markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.
a. Consumer
b. Business-to-business (Industrial)
c. Reseller
d. Institutional
Answer
d. Institutional
Q21: Which one of the following factor relates to family that influences consumer behavior?
a. Cultural
b. Social
c. Personal
d. Business
Answer
b. Social
Q22: The four unique elements to services include:
a. Independence, intangibility, inventory, and inception
b. Independence, increase, inventory, and intangibility
c. Intangibility, inconsistency, inseparability, and inventory
d. Intangibility, independence, inseparability, and inventory
Answer
c. Intangibility, inconsistency, inseparability, and inventory
Q23: Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following?
a. Belief
b. Culture
c. Personality
d. Self-awareness
Answer
a. Belief
Q24: The extended Ps of service marketing mix are:
a. People, Product, Place
b. Price Physical Evidence, Promotion
c. Physical Environment, Process, People
d. Product, Process, Physical Environment
Answer
c. Physical Environment, Process, People
Q25: Which one of the following statements by a company chairman BEST reflects the marketing concept?
a. We have organized our business to satisfy the customer needs
b. We believe that marketing department must organize to sell what we produce
c. We try to produce only high quality, technically efficient products
d. We try to encourage company growth in the market
Answer
a. We have organized our business to satisfy the customer needs
Q26: Parents buy toys for their children act —– in the buying as process.
a. Decider
b. Buyer
c. Maintainer
d. All of the above
Answer
d. All of the above
Q27: What is the last stage of the consumer decision process?
a. problem recognition
b. post purchase behavior
c. alternative evaluation
d. purchase
Answer
b. post purchase behavior
Q28: Which of the following is NOT considered a type of reseller?
a. wholesaler
b. retailer
c. manufacturer
d. distributor
Answer
c. manufacturer
Q29: Mr. Lopez buys goods and services for use in the production of products that are sold and supplied to others. Mr. Lopez is involved in —–.
a. consumer buying behavior
b. post-purchase dissonance
c. retail buyer behavior
d. business buyer behavior
Answer
d. business buyer behavior
Q30: Which are core marketing activities?
a. pricing, and service
b. consumer research, product development
c. communication, distribution
d. all of the above
Answer
d. all of the above
Q31: Which one of the following is a key to build lasting relationships with consumers?
a. Price of the product
b. Need recognition
c. Customer satisfaction
d. Quality of product
Answer
c. Customer satisfaction
Q32: In a —– orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.
a. Marketing
b. Production
c. Both of the above
d. None of the above
Answer
a. Marketing
Q33: In order for exchange to occur:
a. a complex societal system must be involved.
b. organized marketing activities must also occur.
c. a profit-oriented organization must be involved.
d. each party must have something of value to the other party.
Answer
d. each party must have something of value to the other party.
Q34: The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
a. Personal characteristics
b. Psychological characteristics
c. Behavioral characteristics
d. Demographical characteristics
Answer
d. Demographical characteristics
Q35: The promotion “P” of marketing is also known as —–.
a. Product Differentiation
b. Distribution
c. Cost
d. Marketing Communication
Answer
d. Marketing Communication
Q36: Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?
a. Planning marketing activities
b. Raising funds to finance the marketing projects
c. Controlling marketing plans
d. Directing implementation of the marketing plans
Answer
b. Raising funds to finance the marketing projects
Q37: Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called —–.
a. business markets
b. global markets
c. consumer markets
d. nonprofit and governmental markets
Answer
c. consumer markets
Q38: When a company distributes its products through a channel structure that includes one or more resellers, this is known as —–.
a. indirect marketing
b. direct marketing
c. multi-level marketing
d. integrated marketing
Answer
a. indirect marketing
Q39: Which of the following is NOT included as a basic idea in the definition of marketing concepts?
a. Total company effort
b. Profit
c. Productivity
d. Customer satisfaction
Answer
c. Productivity
Q40: The —– concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
a. product
b. marketing
c. production
d. selling
Answer
a. product
Study another set of MM NMIMS MCQ
- Marketing Management NMIMS MCQ Practice Set 1
- Marketing Management NMIMS MCQ Practice Set 2
- Marketing Management NMIMS MCQ Practice Set 3
- Marketing Management NMIMS MCQ Practice Set 4
- Marketing Management NMIMS MCQ Practice Set 5
- Marketing Management NMIMS MCQ Practice Set 6
- Marketing Management NMIMS MCQ Practice Set 7
- Marketing Management NMIMS MCQ Practice Set 8
- Marketing Management NMIMS MCQ Practice Set 9
- Marketing Management NMIMS MCQ Practice Set 10
