Q1. The message —– covers the do-ability aspect of the message in the form of copy, visuals, headlines, slogans and illustrations for a print medium.
a. Communication, sales
b. Functional integration
c. Format
d. None of these
Answer
c. Format
Q2. The objectives of marketing communication are two fold, namely —– objectives and —– objectives.
a. Functional, integration
b. Rational, emotional
c. Communication, sales
d. None of these
Answer
c. Communication, sales
Q3. —– refers to the process in which various marketing communication programs are formulated as a direct function of marketing goals, such as profit and market share.
a. Functional integration
b. Rational, emotional
c. Advertisement
d. None of these
Answer
a. Functional integration
Q4. The —– appeal of a message promises certain level of direct consumer benefits whereas, in —– appeals marketers search for Emotional Selling Propositions (ESP) and develop unique emotional appeals and associations with the brand.
a. Rational, emotional
b. Advertisement, market
c. AIDA, model
d. None of these
Answer
a. Rational, emotional
Q5. —– is any paid form of non-personal presentation.
a. Advertisement
b. AIDA model
c. Maximising
d. None of these
Answer
a. Advertisement
Q6. —– proposes that the advertising effect is the consumer response to which a potential customer is induced due to an advertising program.
a. Fema model
b. Rema model
c. AIDA model
d. None of these
Answer
c. AIDA model
Q7. Sales promotion programs are short term programs aimed at —– sales in a period of time.
a. Public Relations
b. Maximising
c. Publicity
d. None of these
Answer
b. Maximising
Q8. As per the definition of PRSA, —– help an organisation and its public to adapt mutually to each other.
a. Publicity
b. Credibility and transparency
c. Public Relations
d. None of these
Answer
c. Public Relations
Q9. —– is defined as the non-personal stimulation of demand for a product, service or business unit by planting commercially significant news about it in a published medium or obtaining favourable presentation of it upon radio, television or stage that is not paid for by the sponsor.
a. Publicity
b. Credibility and transparency
c. components, interdependent, organised
d. None of these
Answer
a. Publicity
Q10. A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
a. Straight rebuy purchase
b. Delayed purchase
c. New-task purchase
d. Modified rebuy purchase
Answer
c. New-task purchase
Q11: Good marketing is no accident, but a result of careful planning and —–
a. Execution
b. Selling
c. Strategies
d. research
Answer
a. Execution
Q12: Customer’s evaluation of the different between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following?
a. Customer perceived value
b. Marketing myopia
c. Customer relationship management
d. Customer satisfaction
Answer
d. Customer satisfaction
Q13: Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the—-
a. Creative
b. Selling
c. management
d.
Answer
a. Creative
Q14: —– markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.
a. Consumer
b. Business-to-Business (Industrial)
c. Reseller
d. Institutional
Answer
d. Institutional
Q15: —– is the study of how individuals, group, and organizations select, buy, use and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
a. Target marketing
b. Psychographic segmentation
c. Product Differentiation
d. Consumer behaviour
Answer
d. Consumer behaviour
Q16: Which of the following is considered a “key player” in the marketing industry?
a. Marketer
b. Suppliers or vendors
c. Distributors or retailers
d. All of the above
Answer
d. All of the above
Q17: Which of the following is NOT considered a type of reseller?
a. Wholesaler
b. Retailer
c. Manufacturer
d. Distributor
Answer
c. Manufacturer
Q18: You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation?
a. Modified rebuy
b. Straight rebuy
c. Modified straight rebuy
d. Consumer buy
Answer
c. Modified straight rebuy
Q19: Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
a. Idea
b. Demand
c. Product
d. service
Answer
c. Product
Q20: A person’s —– consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitude or behaviour
a. Culture
b. Psychographics
c. Reference groups
d. demographics
Answer
c. Reference groups
Q21: When consumer expectations regarding product quality, service equality and value-based price are met or exceeded —– is created.
a. Customer satisfaction
b. Planning excellence
c. A quality rift
d. A value line
Answer
a. Customer satisfaction
Q22: Marketing managers should adapt the marketing mix to —– and constantly monitor value changes and differences in both domestic and global markets
a. Sales strategies
b. Marketing concepts
c. Cultural values
d. Brand images
Answer
c. Cultural values
Q23: In —– consumers may share a strong need that cannot be satisfied by an existing product
a. Negative demand
b. Latent demand
c. Declining deman
d. Irregular demand
Answer
b. Latent demand
Q24: Mr Lopez buys goods and services for use in the production of products that are sold and supplied to others. Mr. Lopez is involved in —–
a. Consumer buying behaviour
b. Post-purchase dissonance
c. Retail buyer behaviour
d. Business buyer behavior
Answer
d. Business buyer behavior
Q25: The act of trading a desired product or services to receive something of value in return is known as which key concept in marketing
a. Product
b. Exchange
c. Production
d. Customer
Answer
b. Exchange
Q26: The promotion “P” of marketing is also known as —–
a. Product Differentiation
b. Distribution
c. Cost
d. Marketing Communication
Answer
d. Marketing Communication
Q27: The four unique elements to services include:
a. Independence, intangibility, inventory, and inception
b. Independence, increase, inventory, and intangibility
c. intangibility, inconsistency, inseparability and inventory
d. intangibility, independence, inseparability and inventory
Answer
c. intangibility, inconsistency, inseparability and inventory
Q28: Newsletters, catalogue, and invitations to organization-sponsored events, are most closely associated with the marketing mix activity of:
a. Pricing
b. Distribution
c. Product development
d. Promotion
Answer
d. Promotion
Q29: —– portrays the “whole person” interacting with his or her environment
a. Attitude
b. Reference group
c. Lifestyle
d. Culture
Answer
c. Lifestyle
Q30: The —– holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being
a. Customer-centered business
b. Focused business model
c. Societal marketing concept
d. Ethically responsible marketing
Answer
c. Societal marketing concept
Q31: —– markets are made up of members of the distribution chain.
a. Consumer
b. Business-to-business (industrial)
c. Channel
d. Institutional
Answer
c. Channel
Q32: In marketing theory, every contribution from the supply chain adds —– to the product.
a. value
b. costs
c. convenience
d. ingredients
Answer
a. value
Q33: —– is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli.
a. Image
b. Personality
c. Beliefs
d. Heredity
Answer
b. Personality
Q34: A change in an individual’s behavior prompted by information and experience refers to which one of the following concept?
a. Learning
b. Role selection
c. Perception
d. Motivation
Answer
a. Learning
Q35: A —– when it is aroused to a sufficient level of intensity.
a. need becomes a motive
b. motive becomes a need
c. unfulfilled demand becomes a crisis
d. personal demand exceeds the ability to rationally reject
Answer
a. need becomes a motive
Q36: Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about
a. Promotion
b. Price
c. Distribution
d. Product
Answer
c. Distribution
Q37: Holistic marketers achieve profitable growth by expanding customer share, —– and capturing customer lifetime value.
a. undermining competitive competencies
b. building customer loyalty
c. milking the market for product desires
d. renewing a customer base
Answer
b. building customer loyalty
Q38: Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer’s decision process?
a. Information search
b. Purchase
c. Evaluation of alternatives
d. Post purchase
Answer
c. Evaluation of alternatives
Q39: Which one of the following phrases reflects the marketing concept?
a. The supplier is a king in the market
b. Marketing should be viewed as hunting not gardening
c. This is what I make, won’t you please buy it?
d. This is what I want, won’t you please make it?
Answer
d. This is what I want, won’t you please make it?
Q40: A change in an individual’s behavior prompted by information and experience refers to which one of the following concept?
a. Learning
b. Role selection
c. Perception
d. Motivation
Answer
a. Learning
Study another set of MM NMIMS MCQ
- Marketing Management NMIMS MCQ Practice Set 1
- Marketing Management NMIMS MCQ Practice Set 2
- Marketing Management NMIMS MCQ Practice Set 3
- Marketing Management NMIMS MCQ Practice Set 4
- Marketing Management NMIMS MCQ Practice Set 5
- Marketing Management NMIMS MCQ Practice Set 6
- Marketing Management NMIMS MCQ Practice Set 7
- Marketing Management NMIMS MCQ Practice Set 8
- Marketing Management NMIMS MCQ Practice Set 9
- Marketing Management NMIMS MCQ Practice Set 10
