Q1. —– is a goal directed action for the firm and branding strategy for a firm is the decision of the firm to identify and manage the number and nature of common and unique elements or value propositions applied to a set of products sold by the firm.
a. Strategy
b. Brand sponsorship
c. Umbrella branding
d. None of these
Answer
a. Strategy
Q2. The —– decision involves whether it should be a manufacturer’s brand (also known as a national brand) or a private brand (also known as private label) or partly manufacturer’s brand and partly private brand.
a. Umbrella branding
b. Brand position
c. Brand sponsorship
d. None of these
Answer
c. Brand sponsorship
Q3. Under —– or family branding, all the products are branded with the same name.
a. Brand position
b. Umbrella branding
c. Brand knowledge
d. None of these
Answer
b. Umbrella branding
Q4. —– is that part of brand identity and value proposition that is to be actively communicated to the target audience which depicts advantages of the brand over competitors.
a. Brand knowledge
b. Marketing activity
c. Brand position
d. None of these
Answer
c. Brand position
Q5. —– is based on the thoughts, feelings and images that consumers associate with the brand.
a. Brand knowledge
b. Marketing activity
c. Core
d. None of these
Answer
a. Brand knowledge
Q6. Designing a marketing and communications strategy requires the big-picture insight that guides the —– and makes sure all activities add up to success
a. Core
b. Augmented
c. Marketing activity
d. None of these
Answer
c. Marketing activity
Q7. The cooling of an AC forms a part of its —– layer.
a. Augmented
b. Core
c. Impulse
d. None of these
Answer
b. Core
Q8. Free services offered by a car company, is a part of —–product.
a. Impulse
b. Unsought
c. Augmented
d. None of these
Answer
c. Augmented
Q9. Purchase of a deodorant at the point of purchase, is called —– purchase.
a. Impulse
b. Unsought
c. Line
d. None of these
Answer
a. Impulse
Q10. Products like insurance and raincoat are —– goods.
a. Unsought
b. Line
c. Expansion
d. None of these
Answer
a. Unsought
Q11. Clinic Plus shampoo, Close-up tooth paste, Dove soap etc. are all part of Unilever’s product —–
a. Expansion
b. Maturity
c. Line
d. None of these
Answer
c. Line
Q12. A company introduces a product in the same category as its earlier products. It is known as product line —–
a. Maturity
b. Expansion
c. Connotations
d. None of these
Answer
b. Expansion
Q13. In —– stage, marketers usually follow strategies like product modification, market modification and sales promotions.
a. Connotations
b. Maturity
c. Everett M. Rogers
d. None of these
Answer
b. Maturity
Q14. The term ‘new product’ has many —–
a. term
b. people
c. Connotations
d. None of these
Answer
c. Connotations
Q15. —– observes that some researchers have favoured a consumer-oriented approach in defining new products.
a. Everett M. Rogers
b. Mark
c. Chaplin
d. None of these
Answer
a. Everett M. Rogers
Q16. New product development process does not play a crucial role in deciding the future of the organisation.
a. True
b. False
Answer
b. False
Q17. Introducing new products is rather a difficult strategic alternative as it involves long-range planning.
a. True
b. False
Answer
a. True
Q18. The first stage of the new product’s evolution begins with an —– for the product.
a. Synthetic methods
b. Sales potential
c. Idea
d. None of these
Answer
c. Idea
Q19. Indirect methods refer to the —–
a. Sales potential
b. Synthetic methods
c. Concept screening
d. None of these
Answer
b. Synthetic methods
Q20. In —– step, the potential of a new product entry into the market structure is estimated.
a. Concept screening
b. Advertising copy
c. Sales potential
d. None of these
Answer
c. Sales potential
Q21. At —– stage, the ideas collected are scrutinised to eliminate those inconsistent with the product policies and objectives of the firm.
a. Concept screening
b. Advertising copy
c. Product formulation
d. None of these
Answer
a. Concept screening
Q22. The main objective of advertising is creating —–, which can reflect the product’s points of difference to the consumer.
a. Product formulation
b. Concept testing
c. Advertising copy
d. None of these
Answer
c. Advertising copy
Q23. While advertising formulation happens in the advertising agency, the —– happens in the laboratory.
a. Product formulation
b. Concept testing
c. Product manager
d. None of these
Answer
a. Product formulation
Q24. —– step is conducted many times and also before developing the prototype.
a. Product manager
b. Overcapacity
c. Concept testing
d. None of these
Answer
c. Concept testing
Q25. The —– should not introduce a new product if an even better competing new product is available.
a. Overcapacity
b. Product manager
c. Daimler-Benz
d. None of these
Answer
b. Product manager
Q26. —– may further be caused by cyclical fluctuations in sales.
a. Daimler-Benz
b. Adoption process
c. Overcapacity
d. None of these
Answer
c. Overcapacity
Q27. Due to oil price hike and the resultant cost compulsion, —– that had built its reputation on limousines, had to introduce a compact car for those who want ‘less comfortable interiors to exciting driving experience’.
a. Adoption process
b. Daimler-Benz
c. Diffusion
d. None of these
Answer
b. Daimler-Benz
Q28. The results of marketing research will not help in taking a decision about the existing products and services of the firm.
a. True
b. False
Answer
b. False
Q29. Improvement may mean redesigning the product or producing it at a lower cost.
a. True
b. False
Answer
a. True
Q30. A planned and systematic product elimination program may not contribute substantially to the firm’s profitability and future growth.
a. True
b. False
Answer
b. False
Q31. The process of accepting new product ideas by individual customers is popularly known as —–
a. Diffusion
b. Evaluation
c. Adoption process
d. None of these
Answer
c. Adoption process
Q32. —– is the process by which the acceptance of an innovation (a new product, a new service, new ideas or new practice) is spread by communication (mass media, sales people or informal conversations) to members of the social systems.
a. Diffusion
b. Evaluation
c. Major time, place, and possession
d. None of these
Answer
a. Diffusion
Q33. The —– stage represents a kind of ‘mental trial’ of the product innovation.
a. Major time, place, and possession
b. from producer to consumer, backward
c. Evaluation
d. None of these
Answer
c. Evaluation
Q34. Marketing channel management refers to the choice and control of the intermediaries.
a. True
b. False
Answer
a. True
Q35. The distribution channel is the route taken as they move from the end user to the manufacturer.
a. True
b. False
Answer
b. False
Q36. The use or selection of a channel is not influenced by the type of product under consideration.
a. True
b. False
Answer
b. False
Q37. The intermediaries act as middlemen between the producer and the customer in the distribution system.
a. True
b. False
Answer
a. True
Q38. A distribution channel overcomes the —–, —– and —– gaps that separate goods and services.
a. Major time, place, and possession
b. producer to consumer, backward, time
c. Sales, delivery, service
d. None of these
Answer
a. Major time, place, and possession
Q39. Some of the flows are forward flows —– whereas some are —– from consumer to producer flows.
a. Sales, delivery, service
b. The cost of serving, optimizing
c. from producer to consumer, backward
d. None of these
Answer
c. from producer to consumer, backward
Q40. A manufacturer needs three kinds of channel, namely —–, —– and —– channel.
a. Sales, delivery, service
b. cost of serving, optimizing, place
c. Selection, training, motivation
d. None of these
Answer
a. Sales, delivery, service
Study another set of MM NMIMS MCQ
- Marketing Management NMIMS MCQ Practice Set 1
- Marketing Management NMIMS MCQ Practice Set 2
- Marketing Management NMIMS MCQ Practice Set 3
- Marketing Management NMIMS MCQ Practice Set 4
- Marketing Management NMIMS MCQ Practice Set 5
- Marketing Management NMIMS MCQ Practice Set 6
- Marketing Management NMIMS MCQ Practice Set 7
- Marketing Management NMIMS MCQ Practice Set 8
- Marketing Management NMIMS MCQ Practice Set 9
- Marketing Management NMIMS MCQ Practice Set 10
