Q1. Tata Docomo has adopted —– as its entry strategy in India.
a. Positioning
b. Forecasting
c. Speed to market
d. None of these
Answer
c. Speed to market
Q2. The logos and mascots of the company like Air India’s Maharaja, can be used for —–
a. Forecasting
b. Positioning
c. Information
d. None of these
Answer
b. Positioning
Q3. —– in the modern context forms the essence of any risk mitigation strategy in marketing and thus is vital to the agenda of sustainability.
a. Information
b. Demand forecasting
c. Forecasting
d. None of these
Answer
c. Forecasting
Q4. —– flows across all the departments through the hierarchy so that everybody involved in serving the customer gets the right information input for marketing decisions.
a. Information
b. Demand forecasting
c. Market, customers
d. None of these
Answer
a. Information
Q5. —– can be done at different levels. It can be industry sales forecast, company sales forecast and category sales forecasts for a wider product mix.
a. Market, customers
b. Potential market
c. Demand forecasting
d. None of these
Answer
c. Demand forecasting
Q6. In modern terminology, a —– is a set of existing and potential buyers of a potential offer. So, the size of the market depends on the number of —– available for a product or service.
a. Potential, market
b. Market, customers
c. Demand, expenditures
d. None of these
Answer
b. Market, customers
Q7. The —– is a set of consumers who have the interest to buy products and services from the market within a stipulated period.
a. Market demand, expenditures
b. Consumers
c. Potential market
d. None of these
Answer
c. Potential market
Q8. Market potential is the limit approached by the —– as industry’s marketing —– approach infinity, for a given environment.
a. Market demand, expenditures
b. Consumers, consumer
c. Statistical, techniques
d. None of these
Answer
a. Market demand, expenditures
Q9. —– buy some minimum quantities of various commodities, irrespective of prices.
a. Statistical techniques
b. Casual variable
c. Consumers
d. None of these
Answer
c. Consumers
Q10. —– combined with the controlled experiments provide reliable estimate of the demand function.
a. Casual variable
b. Statistical techniques
c. Estimated demand
d. None of these
Answer
b. Statistical techniques
Q11. —– should be chosen with utmost care for estimating the demand function.
a. Estimated demand
b. Forecasting error
c. Casual variable
d. None of these
Answer
c. Casual variable
Q12. —– not only explains the factors influencing the market as well as the direction of their effects but also the magnitudes of such effects.
a. Estimated demand
b. Forecasting error
c. Level of details
d. None of these
Answer
a. Estimated demand
Q13. The probability of —– generally decreases with increase in the length of the time horizon.
a. Level of details
b. Forecasting
c. Forecasting error
d. None of these
Answer
c. Forecasting error
Q14. The —– needed should match the focus of the decision-making unit in the forecast.
a. Forecasting
b. Level of details
c. Survey Method
d. None of these
Answer
b. Level of details
Q15. —– in situations that are relatively stable over time requires less attention than those that are in a constant flux.
a. Survey Method
b. Surveys
c. Forecasting
d. None of these
Answer
c. Forecasting
Q16. Under —–, surveys are conducted about the intentions of consumers (individuals, firms or industries), opinion of experts or of markets.
a. Survey Method
b. Surveys
c. Collective Opinion Method
d. None of these
Answer
a. Survey Method
Q17. —– of consumer plans can be one of the important methods of forecasting.
a. Collective Opinion Method
b. Least squares
c. Surveys
d. None of these
Answer
c. Surveys
Q18. In —– (also called sales-force polling), salesmen or experts are required to estimate expected future demand of the product in their respective territories and sections.
a. Least squares
b. Collective Opinion Method
c. Available Market
d. None of these
Answer
b. Collective Opinion Method
Q19. The principle of —– provides us an analytical tool to obtain an objective fit to the trend of the given time series.
a. Available Market
b. Potential Market
c. Least squares
d. None of these
Answer
c. Least squares
Q20. The set of consumers who have the power and intention to buy your product are known as —–
a. Available Market
b. Potential Market
c. Causal
d. None of these
Answer
a. Available Market
Q21. Customers who are interested to buy your product are known are —–
a. Causal
b. Sample
c. Potential Market
d. None of these
Answer
c. Potential Market
Q22. Variables that explain cause and effect relationship are called —– variables.
a. Sample
b. Causal
c. Trend
d. None of these
Answer
b. Causal
Q23. In —– survey, only selected few people are surveyed.
a. Trend
b. Moving Averages
c. Sample
d. None of these
Answer
c. Sample
Q24. A —– shows underlying long term tendency of the data.
a. Trend
b. Moving Averages
c. Regression Analysis
d. None of these
Answer
a. Trend
Q25. If data does not reveal any significant trend, then —– method can be used to forecast sales.
a. Regression Analysis
b. Core layer
c. Moving Averages
d. None of these
Answer
c. Moving Averages
Q26. Most of the economists use, —– as a tool for forecasting demand and sales.
a. Core layer
b. Regression Analysis
c. Brand positioning, competition
d. None of these
Answer
b. Regression Analysis
Q27. The —– of the product explains the reasons for which the customer is making the purchase.
a. Brand positioning, competition
b. Expected layer
c. Core layer
d. None of these
Answer
c. Core layer
Q28. —– and —– starts at farm level when all the products in a market look similar.
a. Brand positioning, competition
b. Expected, layer
c. Consumer, goods
d. None of these
Answer
a. Brand positioning, competition
Q29. The —– is a set of attributes and conditions buyers normally expect out of the product.
a. Consumer goods
b. Specialty Goods
c. Expected layer
d. None of these
Answer
c. Expected layer
Q30. —– can be classified on the basis of their shopping habits.
a. Specialty Goods
b. Consumer goods
c. Unsought Goods
d. None of these
Answer
b. Consumer goods
Q31. —– are goods with unique characteristics or brand identification for which the buyers need to make a special purchasing effort.
a. Unsought Goods
b. Product mix
c. Specialty Goods
d. None of these
Answer
c. Specialty Goods
Q32. —– are goods the consumer does not know about or does not normally think of buying.
a. Unsought Goods
b. Product mix
c. Market Penetration
d. None of these
Answer
a. Unsought Goods
Q33. A —– is also called product assortment, which is the set of all products and items a particular seller offers for sale.
a. Product mix
b. Market Penetration
c. Market Development
d. None of these
Answer
a. Product mix
Q34. Under —– market share is increased by expanding sales of present products in existing uses.
a. Market Development
b. Product Development
c. Market Penetration
d. None of these
Answer
c. Market Penetration
Q35. Under —– markets are expanded by creating new uses of present products.
a. Product Development
b. Market Development
c. Diversification
d. None of these
Answer
b. Market Development
Q36. Under —– market share is increased by developing new products to satisfy existing needs.
a. Diversification
b. Branding
c. Product Development
d. None of these
Answer
c. Product Development
Q37. Under —–market is expanded by developing new products to satisfy new consumer needs.
a. Diversification
b. Branding
c. Brand market
d. None of these
Answer
a. Diversification
Q38. The traditional orientation of —– suggests that brand name is a part of the brand consisting of words or letters that form a means to identify and distinguish a firm’s offer.
a. Brand market
b. Brand licensing
c. Branding
d. None of these
Answer
c. Branding
Q39. A —– is the symbol or pictorial diagram that helps in the identification of the product.
a. Brand licensing
b. Brand market
c. Strategy
d. None of these
Answer
b. Brand market
Q40. Many brand managers follow a strategy of —–, in which it allows them to use the brand name of another company with a payment.
a. Strategy
b. Brand sponsorship
c. Brand licensing
d. None of these
Answer
c. Brand licensing
Study another set of MM NMIMS MCQ
- Marketing Management NMIMS MCQ Practice Set 1
- Marketing Management NMIMS MCQ Practice Set 2
- Marketing Management NMIMS MCQ Practice Set 3
- Marketing Management NMIMS MCQ Practice Set 4
- Marketing Management NMIMS MCQ Practice Set 5
- Marketing Management NMIMS MCQ Practice Set 6
- Marketing Management NMIMS MCQ Practice Set 7
- Marketing Management NMIMS MCQ Practice Set 8
- Marketing Management NMIMS MCQ Practice Set 9
- Marketing Management NMIMS MCQ Practice Set 10
