Q1. —– is involved in the corporate planning process. They try to answer questions like ‘what business we are in’ and ‘how do we organize our business’.
a. Top management
b. Corporate planning, organisational
c. Mission statements
d. None of these
Answer
a. Top management
Q2. —– is a term used to denote a formal, comprehensive and systematic appraisal of internal environment to achieve —– objectives.
a. Mission, company
b. Plan, Vision
c. Corporate planning, organisational
d. None of these
Answer
c. Corporate planning, organisational
Q3. Companies tend to keep —– constant over a period of time and do not revise them very often.
a. Vision
b. Mission statements
c. Core ideology
d. None of these
Answer
b. Mission statements
Q4. —– can be defined as a mental image of a possible and desirable future state of the organisation.
a. Core ideology
b. Developing, implementing
c. Vision
d. None of these
Answer
c. Vision
Q5. —– is based on the enduring values of the organization, which remain unaffected by environmental changes.
a. Core ideology
b. Developing, implementing
c. Growth share matrix
d. None of these
Answer
a. Core ideology
Q6. —– and —– a vision is one of the leader’s central roles.
a. Growth, matrix
b. Model, Sales
c. Developing, implementing
d. None of these
Answer
c. Developing, implementing
Q7. Some of the problems with the application of —– are that the organization runs a risk of leaving cash cows dry with its cash being transferred to other SBUs.
a. Arthur D. Little Model
b. Growth share matrix
c. Portfolio model
d. None of these
Answer
b. Growth share matrix
Q8. The —– is based on competitive position and stage of industry maturity.
a. Portfolio model
b. Strategy
c. Arthur D. Little Model
d. None of these
Answer
c. Arthur D. Little Model
Q9. —–has its own limitations but it augments managerial thinking and allows marketing managers to think strategically
a. Portfolio model
b. Product development strategy
c. Diversification growth strategy
d. None of these
Answer
a. Portfolio model
Q10. When the existing product does not provide the required push, the company would like to bring new, innovative products into the existing market. This is called —–
a. Diversification growth strategy
b. Concentric, conglomerate
c. Product development strategy
d. None of these
Answer
c. Product development strategy
Q11. —– is followed when firms discover better opportunity growth beyond their current business.
a. Concentric, conglomerate
b. Diversification growth strategy
c. Business unit
d. None of these
Answer
b. Diversification growth strategy
Q12. There are three kinds of diversifications possible —–, horizontal and —–
a. Centric, Swot
b. conglomerate, Analysis
c. Concentric, conglomerate
d. None of these
Answer
c. Concentric, conglomerate
Q13. A —–, which does not have future potential, needs less resource allocation and should slowly phase out of similar businesses for long-term growth and success.
a. Business unit
b. SWOT Analysis
c. Continuous
d. None of these
Answer
a. Business unit
Q14. —– is best appreciated in the context of marketing analysis and strategy formulation.
a. Continuous
b. Top
c. SWOT Analysis
d. None of these
Answer
c. SWOT Analysis
Q15. Planning is a —– process.
a. Continuous
b. Top
c. Mission
d. None of these
Answer
a. Continuous
Q16. Strategic planning is planning for the long term, usually done by —– management.
a. Mission
b. GE Matrix
c. Top
d. None of these
Answer
c. Top
Q17. —– statement shows the current line of organisation’s business.
a. GE Matrix
b. Mission
c. Porter’s Five Forces Model
d. None of these
Answer
b. Mission
Q18. —– places the strategic business units on a matrix on the basis of market attractiveness and business strength.
a. Porter’s Five Forces Model
b. GE Matrix
c. Core Competencies
d. None of these
Answer
b. GE Matrix
Q19. —– is a powerful tool to effectively analyse competition.
a. Core Competencies
b. Cost Leadership
c. Porter’s Five Forces Model
d. None of these
Answer
c. Porter’s Five Forces Model
Q20. —– are those critical abilities that help a business, gain competitive advantage.
a. Core Competencies
b. Cost Leadership
c. Segmentation
d. None of these
Answer
a. Core Competencies
Q21. Under —– strategy, a producer produces at a cost lower than others
a. Segmentation
b. Non-segmented market
c. Cost Leadership
d. None of these
Answer
c. Cost Leadership
Q22. —– in a business-to-consumer market is a process of dividing the large consumer market into smaller group of customers with similar demand patterns.
a. Non-segmented market
b. Segmentation
c. Marketing Mix
d. None of these
Answer
b. Segmentation
Q23. —– is the one which is not differentiated by the marketers for the promotion of their products.
a. Marketing Mix
b. Market segmentation
c. Non-segmented market
d. None of these
Answer
c. Non-segmented market
Q24. The elements of the —– do not change for different consumers; all elements are developed for all consumers.
a. Marketing Mix
b. Market segmentation
c. Mass marketer, undifferentiated
d. None of these
Answer
a. Marketing Mix
Q25. —– is the process of dividing the market into distinct homogenous sub-groups of consumers with similar needs or characteristics that lead them to respond in similar ways to particular marketing programmes.
a. Mass marketer, undifferentiated
b. Geographic Segmentation
c. Market segmentation
d. None of these
Answer
c. Market segmentation
Q26. A —– needs to create a differentiation among his customers and then make his product proposition fit each of the segments so that he can understand the homogeneous customer needs and their evolution better than an —– marketer.
a. Geographic, Segmentation
b. Mass marketer, undifferentiated
c. Demographic, variables
d. None of these
Answer
b. Mass marketer, undifferentiated
Q27. In —–, the marketer divides the target market into different geographical units such as nations, states and regions.
a. Demographic variables
b. Psychography
c. Geographic Segmentation
d. None of these
Answer
c. Geographic Segmentation
Q28. —– include factors like age, gender, family size, family life cycle, income, occupation, education, marital status, religion, race, generation, nationality, language and social class.
a. Demographic variables
b. Psychography
c. Target market
d. None of these
Answer
a. Demographic variables
Q29. Other than the demographic methods of market segmentation, segmentation on the basis of —– is another popular method among marketers.
a. Target market
b. Target segment
c. Psychography
d. None of these
Answer
c. Psychography
Q30. A —– is defined as a set of buyers sharing common needs or characteristics that the company decides to serve.
a. Target segment
b. Target market
c. Marketer
d. None of these
Answer
b. Target market
Q31. The —– should be accessible to the marketer so that he can develop a distribution network and use available media to reach potential customers.
a. Marketer
b. Market segmentation
c. Target segment
d. None of these
Answer
c. Target segment
Q32. The selection of target markets helps the —– to correctly identify the markets and the group of target customers for whom the products/services are produced.
a. Marketer
b. Market segmentation
c. Targeting strategy
d. None of these
Answer
a. Marketer
Q33. —– helps marketing managers to understand the consumer needs and behaviour better so that a marketer can plan accordingly.
a. Targeting strategy
b. Undifferentiated Marketing, Concentrated Marketing, Differentiated Marketing
c. Market segmentation
d. None of these
Answer
c. Market segmentation
Q34. The —– largely depends on the kind of product market coverage that the firm plans for the future.
a. Undifferentiated Marketing, Concentrated Marketing, Differentiated Marketing
b. Targeting strategy
c. Non-segmented
d. None of these
Answer
b. Targeting strategy
Q35. The product market coverage strategies are broadly classified as —–, —– and —– strategies.
a. Non-segmented, Marketing, Sales
b. Geographic, Sales, Marketing
c. Undifferentiated Marketing, Concentrated Marketing, Differentiated Marketing
d. None of these
Answer
c. Undifferentiated Marketing, Concentrated Marketing, Differentiated Marketing
Q36. Markets which are not separated by the marketers for the purpose of promotion are called —– markets.
a. Non-segmented
b. Geographic
c. Demographics
d. None of these
Answer
a. Non-segmented
Q37. Daily newspapers have to follow —– segmentation.
a. Demographics
b. Innovators
c. Geographic
d. None of these
Answer
c. Geographic
Q38. Cosmetics companies segment the market on the basis of —–
a. Innovators
b. Demographics
c. Volume
d. None of these
Answer
b. Demographics
Q39. People who buy Volkswagen Beetle as and when it’s launched in India, would be called —–
a. Volume
b. Speed to market
c. Innovators
d. None of these
Answer
c. Innovators
Q40. Segmenting the market on the basis of amount of goods purchased is —– segmentation.
a. Volume
b. Speed to market
c. Positioning
d. None of these
Answer
a. Volume
Study another set of MM NMIMS MCQ
- Marketing Management NMIMS MCQ Practice Set 1
- Marketing Management NMIMS MCQ Practice Set 2
- Marketing Management NMIMS MCQ Practice Set 3
- Marketing Management NMIMS MCQ Practice Set 4
- Marketing Management NMIMS MCQ Practice Set 5
- Marketing Management NMIMS MCQ Practice Set 6
- Marketing Management NMIMS MCQ Practice Set 7
- Marketing Management NMIMS MCQ Practice Set 8
- Marketing Management NMIMS MCQ Practice Set 9
- Marketing Management NMIMS MCQ Practice Set 10
