Q1. —–is a set of stimulus factors that the consumer receives in the market.
a. Output
b. Actors
c. Input
d. None of these
Answer
c. Input
Q2. The —–factors are the end result of the information processing stage.
a. Actors
b. Output
c. Learned
d. None of these
Answer
b. Output
Q3. The branch of study of consumer behaviour assumes that, consumers are —– in a market place.
a. Learned
b. Rational
c. Actors
d. None of these
Answer
c. Actors
Q4. A need to buy deodorant just to gain social acceptance is a —– motive.
a. Learned
b. Rational
c. Gatekeeper
d. None of these
Answer
a. Learned
Q5. You buy a car so that you can commute conveniently to your office. This is a —– motive.
a. Rational
b. Gatekeeper
c. Objective
d. None of these
Answer
a. Rational
Q6. A mother selects right type of story books for her children. Here she plays the role of a —–
a. Objective
b. Gatekeeper
c. Stimulus Response Model
d. None of these
Answer
b. Gatekeeper
Q7. A person buys a Levi’s jeans because he feels that they are comfortable. This is known as —– of purchase.
a. Stimulus Response Model
b. Reference
c. Objective
d. None of these
Answer
c. Objective
Q8. —– is also known as input processing output model.
a. Stimulus Response Model
b. Reference
c. Organisational buying
d. None of these
Answer
a. Stimulus Response Model
Q9. Your family is a kind of —– group that influences your purchase decisions.
a. Organisational buying
b. Reference
c. Business-to-Business (B2B)
d. None of these
Answer
b. Reference
Q10. —– is also called institutional buying and when the products are used in their own production process, the buying process is called industrial buying.
a. Business-to-Business (B2B)
b. Derived demand
c. Organisational buying
d. None of these
Answer
c. Organisational buying
Q11. —– buying is defined as a process by which a company or organisation establishes a need for purchasing products, collects information and evaluates product and services among competing brands and suppliers to take a final purchase decision.
a. Business-to-Business (B2B)
b. Derived demand
c. Personal consumption
d. None of these
Answer
a. Business-to-Business (B2B)
Q12. The demand for industrial products is called —–
a. Personal consumption
b. Derived demand
c. Purchase department
d. None of these
Answer
b. Derived demand
Q13. Business-to-business marketing involves developing an exchange process in which products and services are sold for any use other than —–
a. Purchase department
b. buyer-seller transaction
c. Personal consumption
d. None of these
Answer
c. Personal consumption
Q14. Organisations have a —–, which receives demands from different departments and processes this information for making purchases and procuring products and services for different departments.
a. Purchase department
b. buyer-seller transaction
c. New entrants
d. None of these
Answer
a. Purchase department
Q15. The focus of business market transactions has shifted from the single —– to overall buyer-seller relationships through relationship marketing programs.
a. New entrants
b. buyer-seller transaction
c. Entry barriers
d. None of these
Answer
b. buyer-seller transaction
Q16. —– to an industry bring new capacity and a desire to gain market share that puts pressure on prices, costs, and the rate of investment necessary to compete.
a. Entry barriers
b. Public statements, defending market
c. New entrants
d. None of these
Answer
c. New entrants
Q17. —– are advantages that incumbents have relative to new entrants.
a. Entry barriers
b. Public statements, defending market
c. Powerful suppliers
d. None of these
Answer
a. Entry barriers
Q18. Incumbents often use —– and responses to one entrant to send a message to other prospective entrants about their commitment to —– share.
a. Public statements, defending market
b. Powerful, suppliers
c. Price, reductions
d. None of these
Answer
a. Public statements, defending market
Q19. —– capture more of the value for themselves by charging higher prices, limiting quality or services, or shifting costs to industry participants.
a. Price reductions
b. Competitive advantage
c. Powerful suppliers
d. None of these
Answer
c. Powerful suppliers
Q20. Buyers are powerful if they have negotiating leverage relative to industry participants, especially if they are price sensitive, using their clout primarily to pressure —–
a. Competitive advantage
b. Price reductions
c. Resource-based view
d. None of these
Answer
b. Price reductions
Q21. A —– exists when the firm is able to deliver the same benefits as competitors but at a lower cost (cost advantage), or deliver benefits that exceed those of competing products (differentiation advantage).
a. Competitive advantage
b. Resource-based view
c. Commercial enterprises
d. None of these
Answer
a. Competitive advantage
Q22. A —– emphasises that a firm utilises its resources and capabilities to create a competitive advantage that ultimately results in superior value creation.
a. Commercial enterprises
b. Organisational distributors and dealers
c. Resource-based view
d. None of these
Answer
c. Resource-based view
Q23. —– consist of enterprises that purchase organisational products for purpose other than selling to customers.
a. Organisational distributors and dealers
b. Commercial enterprises
c. Organisational buyers
d. None of these
Answer
b. Commercial enterprises
Q24. —– are such distributors/dealers who purchase industrial goods and resell them in the same form to commercial, institutional and government bodies.
a. Organisational distributors and dealers
b. Organisational buyers
c. Organisational consumers
d. None of these
Answer
a. Organisational distributors and dealers
Q25. —– also have different buying motives as they buy products and services either to use in making other goods and services or to use in their own business.
a. Organisational consumers
b. B2B
c. Organisational buyers
d. None of these
Answer
c. Organisational buyers
Q26. —– are concentrated in industrial areas where a large number of industries developed and are located.
a. B2B
b. Organisational consumers
c. Re-Buy
d. None of these
Answer
b. Organisational consumers
Q27. Industrial buying is also known as —– buying.
a. Re-Buy
b. B2B
c. Original Equipment Manufacturer
d. None of these
Answer
b. B2B
Q28. Wholesalers and retailers require products for the purpose of —–
a. Original Equipment Manufacturer
b. Approvers
c. Re-Buy
d. None of these
Answer
c. Re-Buy
Q29. A company uses products of other companies as spare parts. This company is —– for those other companies.
a. Original Equipment Manufacturer
b. Approvers
c. Organisational
d. None of these
Answer
a. Original Equipment Manufacturer
Q30. In most organisations, purchase managers authorise purchase of raw materials. They are known as —–
a. Approvers
b. Organisational
c. Straight Re-buy
d. None of these
Answer
a. Approvers
Q31. Organisational structure, culture, norms etc. are the —– variables influencing organisational buying.
a. Straight Re-buy
b. Business planning
c. Organisational
d. None of these
Answer
c. Organisational
Q32. A company places order for its raw materials to the same firm again and gain. This is known as —–
a. Business planning
b. Straight Re-buy
c. Market planning
d. None of these
Answer
b. Straight Re-buy
Q33. —– is a continuous process of making present entrepreneurial decisions systematically and with best possible knowledge of their futurity, organizing systematically the effort needed to carry out these decisions against expectations through organized feedback.
a. Market planning
b. Marketing managers
c. Business planning
d. None of these
Answer
c. Business planning
Q34. —– helps in maintaining a viable fit between the organization goals, objectives, targets, skills and resources with its changing market opportunities.
a. Market planning
b. Marketing managers
c. revenue-earning
d. None of these
Answer
a. Market planning
Q35. Today’s —– face extraordinary challenges due to changes in the external competitive environment.
a. revenue-earning
b. Blueprint
c. Marketing managers
d. None of these
Answer
c. Marketing managers
Q36. Marketing planning of an organization is planning for that organization’s —– activities.
a. Blueprint
b. revenue-earning
c. Planning
d. None of these
Answer
b. revenue-earning
Q37. Planning is a process of designing the —– for the future.
a. Planning
b. Marketing plan, assumptions
c. Blueprint
d. None of these
Answer
c. Blueprint
Q38. —– goes beyond analysis and helps in predicting the future and in devising means to adjust to an ever-changing environment.
a. Marketing plan, assumptions
b. Strategic Business Units (SBU)
c. Planning
d. None of these
Answer
c. Planning
Q39. A good —– should communicate to every member what is desired of each member, so that they have some level of goal clarity, understanding of —– that lie behind the goals and the context of each activity and decision.
a. Strategic, Business
b. Marketing plan, assumptions
c. Top, management
d. None of these
Answer
b. Marketing plan, assumptions
Q40. Marketing planning can be related to the organization as a whole or to —–
a. Top management
b. Corporate planning, organisational
c. Strategic Business Units (SBU)
d. None of these
Answer
c. Strategic Business Units (SBU)
Study another set of MM NMIMS MCQ
- Marketing Management NMIMS MCQ Practice Set 1
- Marketing Management NMIMS MCQ Practice Set 2
- Marketing Management NMIMS MCQ Practice Set 3
- Marketing Management NMIMS MCQ Practice Set 4
- Marketing Management NMIMS MCQ Practice Set 5
- Marketing Management NMIMS MCQ Practice Set 6
- Marketing Management NMIMS MCQ Practice Set 7
- Marketing Management NMIMS MCQ Practice Set 8
- Marketing Management NMIMS MCQ Practice Set 9
- Marketing Management NMIMS MCQ Practice Set 10
