Q1. The value —– may undergo a change depending on what role the consumer is playing.
a. Expectation
b. Performance value
c. Financing value
d. None of these
Answer
a. Expectation
Q2. —– is the quality of physical outcome of using the product or service.
a. Financing value
b. Performance value
c. Customer satisfaction, product value
d. None of these
Answer
b. Performance value
Q3. —– consists of offering the terms of purchase that make the payment more affordable by distributing the liability over an extended period of time.
a. Customer satisfaction, product value
b. Financing value
c. Customer Expectations
d. None of these
Answer
b. Financing value
Q4. —– is the end state value, whereas product value is an —– through which customers reach at end state value.
a. Customer Expectations, cost
b. Price, Marketing communication
c. Customer satisfaction, product value
d. None of these
Answer
c. Customer satisfaction, product value
Q5. In a fragmented and heterogenous market, there may exist differences in —– of universal value, making other values complex and diverse.
a. Marketing communication
b. Customer Expectations
c. profitability
d. None of these
Answer
b. Customer Expectations
Q6. —– does a value promise to the customer and customers tend to compare the real performance of the product with this value promise.
a. profitability
b. Basic
c. Marketing communication
d. None of these
Answer
c. Marketing communication
Q7. It is important to manage customer satisfaction/dissatisfaction, as they influence long-term —– of the firm.
a. Basic
b. profitability
c. Brand
d. None of these
Answer
b. profitability
Q8. Effective cooling is the —– benefit one seeks from an AC.
a. Brand
b. Emotional
c. Basic
d. None of these
Answer
c. Basic
Q9. When one buys a car just because it’s BMW, he is looking for —– benefits.
a. Emotional
b. Brand
c. Universal
d. None of these
Answer
b. Brand
Q10. When a person buys a new audio system for his kids thinking that they would be happy to receive it, is looking for a product with —– value.
a. Emotional
b. Universal
c. Customer delight
d. None of these
Answer
a. Emotional
Q11. The very basic purpose of buying a PC is ease of work. This is the —– value of a PC.
a. Universal
b. Customer delight
c. Outbound logistics
d. None of these
Answer
a. Universal
Q12. Satisfying a customer beyond his level of expectation results in —–
a. Outbound logistics
b. Customer delight
c. Market sensing
d. None of these
Answer
b. Customer delight
Q13. Delivering the goods to the suppliers warehouses is a part of —–
a. Market sensing
b. Outbound logistics
c. Marketing Mix Elements
d. None of these
Answer
b. Outbound logistics
Q14. Getting details about the market in which you want to launch your product is a part of —– process.
a. Marketing Mix Elements
b. Market sensing
c. Actors
d. None of these
Answer
b. Market sensing
Q15. —– that can be controlled and managed like product, pricing, distribution and promotion strategies must be modified to meet the pressures exerted by the environmental factors that cannot be controlled.
a. Actors
b. Marketing Mix Elements
c. Marketing Decisions
d. None of these
Answer
b. Marketing Mix Elements
Q16. The players of competitive environment are called —– as they have a direct bearing on marketing decisions.
a. Actors
b. Marketing Decisions
c. Competitive Environment
d. None of these
Answer
a. Actors
Q17. —– influence the market and are, in turn, affected by the counter strategies of competitors.
a. Competitive Environment
b. Marketing Decisions
c. Macro world
d. None of these
Answer
b. Marketing Decisions
Q18. A —– allows marketers to plan well in advance about future marketing strategy.
a. Macro world
b. Demography
c. Competitive Environment
d. None of these
Answer
c. Competitive Environment
Q19. Decisions take shape in relation to the —–, as a marketing manager cannot really influence these external, uncontrollable forces.
a. Demography
b. Macro world
c. Internal, External
d. None of these
Answer
b. Macro world
Q20. —– is the study of population and its characteristics.
a. Internal, External
b. Competitive
c. Demography
d. None of these
Answer
c. Demography
Q21. A company can control its —– environment but cannot control its —– environment.
a. Competitive, Internal
b. Internal, External
c. Profit, Centric
d. None of these
Answer
b. Internal, External
Q22. Players of —– environment are called Actors.
a. Profit Centric
b. Demographics
c. Competitive
d. None of these
Answer
c. Competitive
Q23. In order to get a fair idea on competitive responses, firm’s evaluation must be —–
a. Demographics
b. Profit Centric
c. Culture
d. None of these
Answer
b. Profit Centric
Q24. USA’s literacy level, population structure etc. are all part of USA’s —–
a. Culture
b. Stagflation
c. Demographics
d. None of these
Answer
c. Demographics
Q25. —– represent shared values, beliefs, myths, norms of an organisation.
a. Stagflation
b. Culture
c. Delphi Technique
d. None of these
Answer
b. Culture
Q26. —– is a state where an economy has high unemployment and high price levels at the same time.
a. Delphi Technique
b. non-behaviour, behavioural
c. Stagflation
d. None of these
Answer
c. Stagflation
Q27. —– is used to increase the meaning of factual data collected from secondary sources
a. non-behaviour, behavioural
b. Delphi Technique
c. Consumer’s buying
d. None of these
Answer
b. Delphi Technique
Q28. Marketing managers need to understand and acquire adequate knowledge on both —– and —– correlate of consumers for better managerial decision making.
a. Consume, buying
b. Consumer, behaviour
c. non-behaviour, behavioural
d. None of these
Answer
c. non-behaviour, behavioural
Q29. —– is also influenced by various situational factors viz. location of the store, crowd in the store, distance of the store from the residence of consumers, type and number of stock keeping units available in the store, nature and frequency of advertising, effects of sales promotion and public relations.
a. Consumer behaviour
b. Consumer’s buying
c. Needs, fulfillments
d. None of these
Answer
b. Consumer’s buying
Q30. —– refers to the actions of consumers in the market place and the underlying motives for those actions.
a. Needs, fulfillments
b. Inherent buying
c. Consumer behaviour
d. None of these
Answer
c. Consumer behaviour
Q31. The —– and desires to be satisfied range from basic needs like hunger, thirst to psychogenic needs like love, care and even higher order —–
a. Inherent, buying
b. Needs, fulfillments
c. Emotional, buying
d. None of these
Answer
b. Needs, fulfillments
Q32. —– motives are those, which arise from the basic needs of the consumers such as sex, comfort and safety.
a. Emotional buying
b. Initiator
c. Inherent buying
d. None of these
Answer
c. Inherent buying
Q33. —– motives are those, which are affected by consumer feelings and are often judged by using feelings or affective part of consumer’s attitude.
a. Initiator
b. Emotional buying
c. Gatekeeper
d. None of these
Answer
b. Emotional buying
Q34. The —– is a person who first suggests or thinks of the idea of buying the particular product.
a. Initiator
b. Gatekeeper
c. Maintainer
d. None of these
Answer
a. Initiator
Q35. The —– is a person who allows certain information to flow and restricts flow of some set of information.
a. Maintainer
b. Gatekeeper
c. Dissonance, substantial differentiation
d. None of these
Answer
b. Gatekeeper
Q36. Members who service or repair the product so that it will provide continued satisfaction is a —–
a. Dissonance, substantial differentiation
b. Complex Buying Behaviour
c. Maintainer
d. None of these
Answer
c. Maintainer
Q37. Customers show —–reducing buying behaviour when the involvement of customer in the purchase activity is high and customers cannot find a —– among the alternatives.
a. Complex, Buying Behaviour
b. Dissonance, substantial differentiation
c. different, Behaviour
d. None of these
Answer
b. Dissonance, substantial differentiation
Q38. In —– consumer is highly involved in situations very similar to the first case of dissonance reducing buying behaviour but he finds a substantial difference among the available brands.
a. Complex Buying Behaviour
b. Consumer decision
c. Complex Buying Behaviour
d. None of these
Answer
c. Complex Buying Behaviour
Q39. In —– consumer is highly involved in situations very similar to the first case of dissonance reducing buying behaviour but he finds a substantial difference among the available brands
a. Consumer decision
b. Complex Buying Behaviour
c. Input
d. None of these
Answer
b. Complex Buying Behaviour
Q40. The —– process is a series of activities and steps of decision-making leading to a purchase function.
a. Input
b. Consumer decision
c. Output
d. None of these
Answer
b. Consumer decision
Study another set of MM NMIMS MCQ
- Marketing Management NMIMS MCQ Practice Set 1
- Marketing Management NMIMS MCQ Practice Set 2
- Marketing Management NMIMS MCQ Practice Set 3
- Marketing Management NMIMS MCQ Practice Set 4
- Marketing Management NMIMS MCQ Practice Set 5
- Marketing Management NMIMS MCQ Practice Set 6
- Marketing Management NMIMS MCQ Practice Set 7
- Marketing Management NMIMS MCQ Practice Set 8
- Marketing Management NMIMS MCQ Practice Set 9
- Marketing Management NMIMS MCQ Practice Set 10
