Q1: In —– consumers may share a strong need that cannot be satisfied by an existing product.
a. negative demand
b. latent demand
c. declining demand
d. irregular demand
Answer
b. latent demand
Q2: Bread and milk are which kind of products?
a. Specialty Products
b. Convenience products
c. Shopping products
d. Unsought products
Answer
b. Convenience products
Q3: —– marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business.
a. Holistic
b. Demand-based
c. Direct
d. Relationship
Answer
d. Relationship
Q4: In marketing theory, every contribution from the supply chain adds —– to the product.
a. value
b. costs
c. convenience
d. ingredients
Answer
a. value
Q5: David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to —–.”
a. uninformed managers
b. novices
c. the CEO
d. the marketing department
Answer
d. the marketing department
Q6: Which of the following would be the best illustration of a subculture?
a. A religion.
b. A group of close friends.
c. Your university.
d. Your occupation.
Answer
a. A religion.
Q7: The controllable variables a company puts together to satisfy a target group is called the —–.
a. Marketing strategy
b. Marketing mix
c. Strategic planning
d. Marketing concept
Answer
b. Marketing mix
Q8: Which of the following is NOT included as a basic idea in the definition of marketing concepts?
a. Total company effort
b. Profit
c. Productivity
d. Customer satisfaction
Answer
a. Total company effort
Q9: Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer’s decision process?
a. Information search
b. Purchase
c. Evaluation of alternatives
d. Post purchase
Answer
c. Evaluation of alternatives
Q10: The buying process starts when the buyer recognizes a —–.
a. Product
b. an advertisement for the product
c. a salesperson from a previous visit
d. problem or need
Answer
d. problem or need
Q11: Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
a. idea.
b. demand.
c. product.
d. service.
Answer
c. Product.
Q12: The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?
a. product
b. exchange
c. production
d. customer
Answer
b. exchange
Q13: Luxury products, such as Rolex watches, are also known as:
a. Shopping product
b. Convenience product
c. Emergency product
d. Specialty product
Answer
a. Shopping product
Q14: —– refers to the information a consumer has stored in their memory about a product or service.
a. Cognitive dissonance
b. Product knowledge
c. Product research
d. Marketing research
Answer
b. Product knowledge
Q15: Products that are usually purchased due to adversity and high promotional back up rather than desire are called:
a. Sought goods
b. Unique goods
c. Unsought goods
d. Preferred goods
Answer
c. Unsought goods
Q16: Marketing strategies are often designed to influence —– and lead to profitable exchanges.
a. Consumer decision making
b. Sales strategies
c. Advertising strategies
d. Export strategies
Answer
a. Consumer decision making
Q17: When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so —– is important.
a. Order processing
b. Order booking
c. Ready availability
d. Information about warranty
Answer
c. Ready availability
Q18: Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for —–. —–. —–. and —- offerings that have value for customers, clients, partners, and society at large.
a. Making. Arranging. Maintaining and Selling
b. Creating, Communicating, Delivering, and Exchanging
c. Creating. Advertising, Selling, and Transferring
d. Performing. Displaying, Offering, and Exchanging
Answer
b. Creating, Communicating, Delivering, and Exchanging
Q19: Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:
a. Sales Orientation
b. Societal Marketing Orientation
c. Marketing Orientation
d. Production Orientation
Answer
d. Production Orientation
Q20: —– constitutes moderate consumer behavior, but still involves time and effort searching for and comparing alternatives.
a. Limited decision making
b. Need recognition
c. Routine decision making
d. Post purchase evaluation
Answer
a. Limited decision making
Q21: Experimental sources of information for consumers refer to —–.
a. Advertising, marketing, selling, and profit making
b. Handling, examining, and trying the product while shopping
c. Buying after a demonstration
d. Buying the product directly from a manufacturer
Answer
b. Handling, examining, and trying the product while shopping
Q22: If actual performance exceeds the expected performance of the product, Then customer is —–
a. Satisfied
b. Dissatisfied
c. Delighted
d. Neutral
Answer
c. Delighted
Q23: The most basic level of a product is called the:
a. core product.
b. central product.
c. fundamental product.
d. augmented product.
Answer
a. core product.
Q24: The term ‘marketing mix’ describes:
a. a composite analysis of all environmental factors inside and outside the firm.
b. a series of business decisions that aid in selling a product.
c. the relationship between a firm’s marketing strengths and its business weaknesses. A
d. a blending of strategic elements to satisfy specific target markets.
Answer
d. a blending of strategic elements to satisfy specific target markets.
Study another set of MM NMIMS MCQ
- Marketing Management NMIMS MCQ Practice Set 1
- Marketing Management NMIMS MCQ Practice Set 2
- Marketing Management NMIMS MCQ Practice Set 3
- Marketing Management NMIMS MCQ Practice Set 4
- Marketing Management NMIMS MCQ Practice Set 5
- Marketing Management NMIMS MCQ Practice Set 6
- Marketing Management NMIMS MCQ Practice Set 7
- Marketing Management NMIMS MCQ Practice Set 8
- Marketing Management NMIMS MCQ Practice Set 9
- Marketing Management NMIMS MCQ Practice Set 10
