Q1: The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristics?
a. Personal characteristics
b. Psychological characteristics
c. Behavioral characteristics
d. Demographical characteristics
Answer
d. Demographical characteristics
Q2: The —– refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.
a. distribution chain
b. network chain
c. supply chain
d. promotion network
Answer
a. distribution chain
Q3. —– is the performance of business activities that direct the flow of goods and services from producer to consumer or user.
a. exchanging
b. Marketing
c. Business
d. None of these
Answer
b. Marketing
Q4. Phillip Kotler defines marketing as a societal process by which individuals and groups obtain what they need and want through —–, offering and freely —– products and services of value to each other.
a. business practices, business
b. physical goods intangible services, corporate organisations
c. Creating, exchanging
d. None of these
Answer
c. Creating, exchanging
Q5. An effective marketing effort is in accordance with ethical—– and should be effective from both the social and —– point of view.
a. physical goods intangible services, corporate organisations
b. business practices, business
c. product, concept
d. None of these
Answer
b. business practices, business
Q6. Modern marketing involves transactions of entities – namely —–, —–, places, persons, events, possessions, —–, information or knowledge and —–
a. physical goods intangible services, corporate organisations, ideas
b. business practices, business, others
c. product concept, corporate organisations, ideas
d. None of these
Answer
a. physical goods intangible services, corporate organisations, ideas
Q7. The —– has the proposition that consumers will favour those products that offer attributes like quality, performance and other innovative features.
a. Onida
b. product concept
c. selling concept
d. None of these
Answer
b. product concept
Q8. The Golden Eye Technology was brought to the Indian market by the television major —– but the market could not perceive the benefit of this advantage.
a. Onida
b. product concept
c. selling concept
d. None of these
Answer
a. Onida
Q9. The —– proposes that customers, be they individuals or organisations will not buy enough of the firm’s products unless they are persuaded to do so through the selling effort.
a. marketing concept
b. profit maximisation
c. selling concept
d. None of these
Answer
c. selling concept
Q10. The —– holds that the key to achieving its organisational goals consists of the company being more effective than the competitors in creating, delivering, and communicating customer value to its chosen target markets.
a. profit maximisation
b. Needs, wants
c. marketing concept
d. None of these
Answer
c. marketing concept
Q11. The goals of —– should match with the goals of customer satisfaction and responsible corporate citizenship.
a. profit maximisation
b. marketing concept
c. Needs, wants
d. None of these
Answer
a. profit maximisation
Q12. In marketing, the focus is on consumer—–and —–
a. Needs, wants
b. profit maximisation, loss
c. Meta market, profit
d. None of these
Answer
a. Needs, wants
Q13. —–represents a cluster of products and services, closely related in the minds of the consumers.
a. Selling
b. Meta market
c. Industrial Revolution
d. None of these
Answer
b. Meta market
Q14. It is generally seen that companies offering financial services use —– concept more.
a. Industrial Revolution
b. Product
c. Selling
d. None of these
Answer
c. Selling
Q15. Production concept was primarily used at the advent of —–
a. Product
b. Industrial Revolution
c. Potential
d. None of these
Answer
b. Industrial Revolution
Q16. Selling is more—–oriented and marketing is more—–oriented.
a. Potential, growth
b. Physical, Evidence
c. Product, Consumer
d. None of these
Answer
c. Product, Consumer
Q17. For ITC classmate, all MBA students are—–customers.
a. Physical Evidence
b. Potential
c. Marketing
d. None of these
Answer
b. Potential
Q18: A critical marketing perspective is the process of determining:
a. the value of a product, person, or idea.
b. how places compete with each other.
c. the worth and impact of marketing activities.
d. which type of promotional strategy works best.
Answer
c the worth and impact of marketing activities.
Q19: In relationship marketing firms focus on —– relationships with
a. short-term; customers and suppliers
b. long-term; customers and suppliers
c. short-term; customers
d. long-term; customers
Answer
b. long-term, customers and suppliers
Q20. The ambience, music, colour patterns, employee dress etc. are all part of —– of a retail store.
a. selling
b. Marketing, Selling
c. Physical Evidence
d. None of these
Answer
c. Physical Evidence
Q21. Many managers use —– and —– as synonyms, though there is a substantial difference between both the concepts.
a. Marketing, Selling
b. Marketing, selling
c. Buyers, introduce
d. None of these
Answer
b. Marketing, selling
Q22. —– is in fact the act of ‘bringing the product to market’. —– is about closing a sale and turning a potential buyer into a customer.
a. Buyers, introduce
b. Identification, consumer satisfaction
c. Marketing, Selling
d. None of these
Answer
c. Marketing, Selling
Q23. Marketing is primarily about research – identifying potential —– and then finding the best way to —– your product to them.
a. Identification, consumer satisfaction
b. Buyers, introduce
c. Promotions, sales
d. None of these
Answer
b. Buyers, introduce
Q24. In marketing, the process starts with the —– of consumer needs and will not end until —– feedback is taken to measure his or her satisfaction.
a. Promotions, satisfaction
b. Marketing, sales
c. Identification, consumer satisfaction
d. None of these
Answer
c. Identification, consumer satisfaction
Q25. —– refer to the entire set of activities, which communicate the product, brand or service to the user.
a. Marketing
b. Restricted, generalised, complex
c. Promotions
d. None of these
Answer
c. Promotions
Q26. —– as an exchange process has gained significance over the years, as it has tried to conceptualise marketing behaviour.
a. Restricted, generalised, complex
b. Complex exchange
c. Marketing
d. None of these
Answer
c. Marketing
Q27. Broadly there are three types of marketing exchanges: —–, —– and —– exchanges.
a. Complex exchange, generalised, complex
b. Restricted, generalised, complex
c. generalised, complex, Media of exchange
d. None of these
Answer
b. Restricted, generalised, complex
Q28. —– refers to a system of mutual relationships between at least three parties.
a. Media of exchange
b. Complex exchange
c. Human behaviour
d. None of these
Answer
b. Complex exchange
Q29. —– are the vehicles with which people communicate and influence others for the satisfaction of their needs.
a. Human behaviour
b. Media of exchange
c. Marketing management
d. None of these
Answer
b. Media of exchange
Q30. —– is more than the outward responses or reactions of people to marketing stimuli.
a. Marketing management
b. Identification, selection
c. Human behaviour
d. None of these
Answer
c. Human behaviour
Q31. —– is a process of identifying customer needs and wants and then developing a marketing program to satisfy customer needs with a profit.
a. Identification, selection
b. Marketing management
c. Design, selection
d. None of these
Answer
b. Marketing management
Q32. —– and —– of targeted segment(s) and positioning strategy helps the marketer to develop a new product or service offer for the market.
a. Design, selection
b. Marketing, function
c. Identification, selection
d. None of these
Answer
c. Identification, selection
Q33. —– and —– of value networks helps in distributing the product into different parts of the market.
a. Marketing, function
b. Design, selection
c. Design, cash
d. None of these
Answer
b. Design, selection
Q34. —– confined to a particular departmental structure in the organisation seldom brings success
a. Marketing mix
b. Customer philosophy
c. Marketing function
d. None of these
Answer
c. Marketing function
Q35. A —– is the combination of the elements of marketing and what roles each element plays in promoting your products and services and delivering those products and services to your customers.
a. Customer philosophy
b. Marketing mix
c. Total Customer Value
d. None of these
Answer
b. Marketing mix
Q36. —–, identifies the extent to which the management acknowledges the importance of the market and customer needs in shaping the plans and operations of the company.
a. Total Customer Value
b. Customer’s perceived
c. Customer philosophy
d. None of these
Answer
c. Customer philosophy
Q37. —–, is the perceived monetary value of the bundle of economic, functional and psychological benefits that consumers expect from a given market offering.
a. Customer’s perceived
b. Total Customer Value
c. Total customer cost
d. None of these
Answer
b. Total Customer Value
Q38. —– value is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the available perceived alternatives.
a. Total customer cost
b. Customer Value
c. Customer’s perceived
d. None of these
Answer
c. Customer’s perceived
Q39. —– is the bundle of costs that customers expect to incur in evaluating, obtaining, using and disposing of the given market offering.
a. Customer Value
b. Total customer cost
c. Expectation
d. None of these
Answer
b. Total customer cost
Q40. —– is summarized as ‘the be all and the end all’ of business activity; the only purpose of all organisations, all business enterprises.
a. Customer Value
b. Expectation
c. Performance value
d. None of these
Answer
a. Customer Value
Study another set of MM NMIMS MCQ
- Marketing Management NMIMS MCQ Practice Set 1
- Marketing Management NMIMS MCQ Practice Set 2
- Marketing Management NMIMS MCQ Practice Set 3
- Marketing Management NMIMS MCQ Practice Set 4
- Marketing Management NMIMS MCQ Practice Set 5
- Marketing Management NMIMS MCQ Practice Set 6
- Marketing Management NMIMS MCQ Practice Set 7
- Marketing Management NMIMS MCQ Practice Set 8
- Marketing Management NMIMS MCQ Practice Set 9
- Marketing Management NMIMS MCQ Practice Set 10
