Marketing Management NMIMS MCQ Practice Set 1

Q1: The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristics?a. Personal characteristicsb. Psychological characteristicsc. Behavioral characteristicsd. Demographical characteristics Answerd. Demographical characteristics Q2: The —– refers to the various companies that are involved in moving a product…

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