Looking to ace your Marketing Management exam of Amity online? Our comprehensive collection of multiple-choice questions (MCQs) with answers, exam quizzes, and sample papers for Amity students can help you prepare and succeed. With our resources, you’ll be ready to tackle any marketing challenge that comes your way!
MCQ with answer for Amity Marketing management
- Marketing Management NMIMS MCQ Practice Set 1
- Marketing Management NMIMS MCQ Practice Set 2
- Marketing Management NMIMS MCQ Practice Set 3
- Marketing Management NMIMS MCQ Practice Set 4
- Marketing Management NMIMS MCQ Practice Set 5
- Marketing Management NMIMS MCQ Practice Set 6
- Marketing Management NMIMS MCQ Practice Set 7
- Marketing Management NMIMS MCQ Practice Set 8
- Marketing Management NMIMS MCQ Practice Set 9
- Marketing Management NMIMS MCQ Practice Set 10
Exam quiz for marketing management of Amity
Syllabus of Marketing management
Module I: Marketing for the 21st Century
Marketing for the Millennials. The New Marketing Realities, Difference between Marketing and Selling. The Holistic Marketing Concepts, Relationship marketing, Societal marketing, Integrated Marketing, Ethical Marketing. Delivering and Communicating Value to the Customers. Marketing Mix. Marketing Plan
Module II: Analyzing Consumers & Selecting Markets
The factors influencing consumer behaviour. The buying decision making process. Business Market Vs Consumer Market. Market Segmentations- Basis for Segmenting Consumer and business markets. Evaluating the Market Segments. Targeting the Market Segments. Developing a Positioning Strategy
Module III: Managing Product
Products and Services Defined. Classification of products. New Product development Process, Adoption process. Product mix decisions. Product Line Analysis, Length, width and depth of a line and Brand Management. Product life cycle, stages in lifecycle and factors affecting each stage. Managing product life cycles
Module IV: Identifying Pricing Methods, Marketing channels and Value Networks
Understanding Pricing in Changing Environment. Setting the price, adapting the price. Initiating and responding the price changes. Identifying Pricing Strategies and responding to Competitors. The Role of Marketing Channels. Channels design Decisions. Vertical horizontal and multichannel marketing systems
Module V: Integrated Marketing Communication
Integrated Marketing Communication. Marketing Communication Process. Promotion mix, Advertising, Personal Selling, Direct Marketing and Social Media. Formulating Marketing Plan and Presentation
Module VI: Latest Development, Trends, and Practices
E-Commerce and M-Commerce Marketing Practices. Triple Bottom Line.
