Expert team prepared top 20 sample questions and answers for Marketing Management term end exam. Our top 20 sample questions cover essential topics and come with detailed explanations and examples based previous and upcoming exam of Marketing Management. Must study book summary as well as important keywords glossary of Marketing Management for descriptive type question as well as MCQ.
Top 20 marketing management question answer for exam
Q1: Define marketing and its historical perspective.
Answer: Marketing refers to the process of identifying, creating, communicating, and delivering value to customers or clients to meet their needs and wants while also achieving organizational goals. It is a broad concept that involves several activities, such as market research, product development, pricing, promotion, distribution, and customer service.
The historical perspective of marketing can be traced back to the early days of trade and bartering, where people exchanged goods and services based on their needs and wants. However, modern marketing as we know it today began to take shape during the Industrial Revolution of the 19th century, when mass production made it possible to produce goods on a large scale.
The early 20th century saw the emergence of a production-oriented approach to marketing, where companies focused on producing goods at a lower cost and increasing their efficiency. However, this approach led to a surplus of goods, and companies began to realize the importance of understanding consumer needs and wants to sell their products effectively.
The 1950s and 1960s marked the beginning of the marketing concept era, where companies shifted their focus from production to customer needs and wants. This approach emphasized the importance of understanding consumer behavior, conducting market research, and developing products that met customer needs.
In the 1980s, the focus of marketing shifted to relationship marketing, where companies aimed to build long-term relationships with their customers by providing personalized service and creating a positive customer experience.
Today, marketing has evolved to encompass a range of strategies and tactics, including digital marketing, social media marketing, content marketing, and influencer marketing, among others. It continues to play a crucial role in the success of businesses and organizations worldwide.
Q2: Explain the different marketing orientations and compare them.
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Q3: Discuss the marketing mix and its differentiation among concepts.
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Q4: Describe marketing as an exchange process and the marketing management process.
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Q5: Explain the extended marketing mix for services.
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Q6: Discuss customer value and satisfaction, including classification and characteristics.
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Q7: Explain how to monitor and measure customer satisfaction and deliver customer value.
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Q8: Describe the marketing environment and its impact on the strategic planning process.
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Q9: Explain consumer behavior, including different buying motives and roles.
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Q10: Discuss the 7 O’s framework for understanding consumer behavior.
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Q11: Describe the classification of buying behavior and the consumer’s decision-making process.
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Q12: Explain factors influencing consumer behavior and the differences between business and consumer markets.
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Q13: Discuss the nature of organizational buyer behavior and its roles and responsibilities.
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Q14: Describe the influences on buying decisions and organizational buying situations.
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Q15: Explain the process of designing an overall marketing plan.
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Q16: Discuss market segmentation and targeting, including segmentation basis and positioning.
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Q17: Explain demand measurement and sales forecasting, including steps and techniques.
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Q18: Describe the product and product life cycle, including classification and management decisions.
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Q19: Discuss new product decisions, including the new product development process and consumer adoption process.
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Q20: Explain distribution channels and logistics, including channel design and management decisions.
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