International Marketing Set 3

International Marketing mcq Set 1
International Marketing mcq Set 2
International Marketing mcq Set 3
International Marketing mcq Set 4
International Marketing mcq Set 5
International Marketing mcq Set 6
International Marketing mcq Set 7

Q1. Which of the following approaches to global branding is suitable for companies where the top executives have adequate brand knowledge and can formulate brand strategy?

a) Global brand manager

b) Business management team

c) Brand champion

d) Global brand team

Answer

Ans: c) Brand champion

Q2. In which of the following stages of product life cycle are promotional expenses at their highest?

a) Introduction

b) Growth

c) Maturity

d) Saturation

Answer

Ans: a) Introduction

Q3. Which of the following can be explained as the distortion of decision-making in matters of economic significance?

a. Petty corruption

b. Head corruption

c. Base corruption

d. Grand corruption

Answer

Ans: d. Grand corruption

Q4. Which of the following decisions is usually taken by the top management as they imply the overall allocation of the company’s resources?

a. Tactical

b. Operational

c. Strategic

d. Sales budgeting

Answer

Ans: c. Strategic

Q5. Which of the following psychographic segments are “rooted to the past” and do not ever want to change?

a. Strivers

b. Adapters

c. Traditional

d. Achievers

Answer

Ans: c. Traditional

Q6. Which of the following refers to brands that are so strong that a customer will not even consider using an alternative brand?

a. Strong brands

b. Powerful brands

c. Power brands

d. Influential brands

Answer

Ans: c. Power brands

Q7. Which of the following usually provides information relating to environmental trends, demand patterns, competition, and the distribution network?

a. External data

b. Internal data

c. Primary data

d. Secondary data

Answer

Ans: a. External data

Q8. Which of the following is the primary role of labeling?

a) Attracting customers’ attention

b) Making the product more convenient to carry

c) Providing information about the product

d) Differentiating the product from competitors’ products

Answer

Ans: c) Providing information about the product

Q9. ________ help both buyers and sellers protect themselves against price and supply fluctuations?

a. Manufacturers

b. Distributors

c. Producers

d. Both b and c

Answer

Ans: a. Manufacturers

Q10. For which of the following products does the buyer spend time and effort in planning and making purchase decisions?

a. Specialty products

b. Shopping products

c. Convenience products

d. Unsought products

Answer

Ans: c. Convenience products

Q11. Who among the following developed the ‘Five Forces Model’ for structural analysis of industry attractiveness to help managers analyze the business environment?

a. Michael J. Gelb

b. C. K. Prahalad

c. Richard B. Robinson

d. Michael E. Porter

Answer

Ans: d. Michael E. Porter

Q12. Which of the following is readily available and cost effective?

a. Secondary data

b. External data

c. Primary data

d. Internal data

Answer

Ans: c. Primary data

Q13. Which of the following entry modes into international market is more susceptible to environmental uncertainties and involves high risk?

a. High control

b. Shared ownership

c. Low control

d. Licensing

Answer

Ans: b. Shared ownership

Q14. Which of the following is a paid form of non-personal communication about an organization or its product transmitted to a target audience through a mass/ broadcast medium?

a. Personal selling

b. Sales promotion

c. Public relations

d. Advertising

Answer

Ans: d. Advertising

Q15. Which of the following can be defined as the value determination process for a product or a service?

a. Pricing

b. Valuation

c. Rating

d. Costing

Answer

Ans: a. Pricing

Q16. Which of the following refers to a group of buyers in a market who are more conservative than the innovators and the early adopters in making purchase decisions, but less conservative than the late majority and laggards?

a) Early laggards

b) Early majority

c) Late minority

d) Late adopters

Answer

Ans: b) Early majority

Q17. _____ refers to the total market demand under optimal conditions.

a) Market share

b) Market value

c) Market performance

d) Product potential

Answer

Ans: a) Market share

Q18. ____ usually sticks to a brand or product but buys other brands at times.

a) Hard-core loyal

b) Switchers

c) Soft-core loyal

d) Both a and c

Answer

Ans: c) Soft-core loyal

Q19. Which of the following strategies select target markets where the firm is least vulnerable to substitutes or where competitors are the weakest?

a) Differentiation strategy

b) Focus strategy

c) Cost leadership strategy

d) Promotion strategy

Answer

Ans: c) Cost leadership strategy

Q20. In _____ people tend to have many connections but of shorter duration or for some specific reason.

a) High context cultures

b) Low context cultures

c) Feminine cultures

d) Masculine cultures

Answer

Ans: a) High context cultures

Q21. Which of the following strategies yields cost benefits and can easily secure economies of scale?

a) Standardization strategy

b) Adoption strategy

c) Customization strategy

d) Differentiation strategy

Answer

Ans: a) Standardization strategy

Q22. In which of the entry strategies to international markets, do pharmaceutical companies give the rights to use their method of producing a drug to a company in the host country for a royalty fee?

a) Mergers and acquisitions

b) Franchising

c) Direct exporting

d) Licensing

Answer

Ans: d) Licensing

Q23. In which of the following does a firm give different in-house brand names to different types of merchandise?

a) Unbranded merchandise

b) Company name and individual brand names

c) Separate family names

d) Individual brand names

Answer

Ans: d) Individual brand names

Q24. Because global firms do not have to develop a plan to address each and every local situation, these firms do not have to be cognizant of social responsibility in these areas.

a) True

b) False

Answer

Ans: b) False

Q25. International marketing attempts to satisfy the objectives of individuals and organizations.

a) True

b) False

Answer

Ans: a) True

Q26. Domestic activities alone can create new sources of growth and profit for a company.

a) True

b) False

Answer

Ans: a) True

Q27. World trade has forged a network of global linkages that bind us all – countries, institutions and individuals – much more closely than ever before.

a) True

b) False

Answer

Ans: a) True

Q28. It is fair to say that not many of the difficulties encountered in doing business internationally are marketing problems, but instead financial, research and staffing related.

a) True

b) False

Answer

Ans: a) True

Q29. Control mechanisms to implement an international marketing strategy include test affiliation, flotation of local currency, and restriction of channel flow in breakout markets.

a) True

b) False

Answer

Ans: a) True

Q30. Ongoing global technological marketing has:

a) processed a major linkage between governments.

b) direct effects on the efficiency and effectiveness of all business activities.

c) promoted synchopatriotic endeavors between institutions.

d) filtered non-responsive markets into cultural niche orientation.

Answer

Ans: b) direct effects on the efficiency and effectiveness of all business activities.

Q31. The level of global investment is:

a. inversely proportional to that of local investment.

b. stimulates national taxes based on infrastructure dominance.

c. at an unprecedented high.

d. tapering off in aggregate amounts, fueled by local economic positions.

Answer

Ans: a. inversely proportional to that of local investment.

Q32. Those firms and industries that are not participating in the world market have to recognize that:

a) in today’s trade environment, isolation has become impossible.

b) their intolerance of cultural simplicity is antagonistic to customers.

c) producing more products will alienate international climates.

d) financial engineering is without dominance.

Answer

Ans: a) in today’s trade environment, isolation has become impossible.

Q33. The definition of marketing as it relates to goods, services and ideas is:

a. different to each individual working on the project.

b. only meaningful if a company has a research department.

c. stagnant, offering only a small glimpse into the activities of a company.

d. the process of planning and executing the conception, pricing, promotions and distribution.

Answer

Ans: d. the process of planning and executing the conception, pricing, promotions and distribution.

Q34. Which of the following is not considered one of the “four Ps of Marketing”?

a) Product

b) Profit

c) Promotion

d) Price

Answer

Ans: b) Profit

Q35. Regardless of the type of market one is planning to enter or to continue to operate within, the:

a) investment remains universal.

b) only changing dynamic is the staffing.

c) the marketing basics do not vary.

d) universally accepted formula of (P/x – y = 2a – x) pertains to all activities.

Answer

Ans: d) universally accepted formula of (P/x – y = 2a – x) pertains to all activities.

Q36. Which of the following are not included in the geographical dimension:

a) Climate Feature

b) Altitude

c) Humidity

d) Customs

Answer

Ans: d) Customs

Q37. Joint venture is one way of entering foreign market:

a. True

b. False

Answer

Ans: a. True

Q38. Modern era call centers are examples of :

a) Joint Venture

b) Wholly owned subsidiary

c) Counter Trade agreement

d) International subcontracting

Answer

Ans: d) International subcontracting

Q39. Comparative Cost advantage is one of the most important theories of International business:

a) True

b) False

Answer

Ans: a) True

Q40. Bretten wood Systems is:

a) Fixed exchange rate system

b) Floating exchange rate system

Answer

Ans: a) Fixed exchange rate system