In each of the cases/statements given below, one of four alternatives is correct. Indicate the correct answer :
Q1: McCarthy’s marketing mix refers to
(A) Price, push, pull and product
(B) Price, promotion, place and product
(C) Price, profit, promotion and product
(D) Price, promotion, profits and product
Q2: Pepsi’s “Nothing Official About it” would be an example of
(C) Strategic intent
Q3: Which of the following market structures would be commonly identified with FMCG products?
(B) Monopolistic competition
(D) Perfect competition
Q4: Judy Strauss and Raymond Frost’s e-marketing model defines e-business as
(A) EB = EC + SCM + ERP
(B) EB =EC + BI + CRM + SCM + ERP
(C) EB =EC+BI+CRM
(D) EB = CRM + SCM + ERP
Q5: The competitive advantage through market share approach is derived from
(A) Economies of scale
(C) Market power
(D) All of the above
Q6: The introduction of ‘Nano’ by Tata Motors could be viewed as a good example of
(A) Price leadership
(B) Cost leadership
(C) Product leadership
(D) Technology leadership
Q7: ABC involves
(A) Innovative approach to reduction of cost
(B) Process analysis, cost drivers and innovative approach to reduction of cost
(C) Process analysis and innovative approach to reduction of cost
(D) Process analysis and cost drivers to reduction of cost
Q8: The Product Market Matrix comprising of Strategies of Penetration, Market development, Product development and Diversification was first formulated by
Q9: In the words of Michale Dell, CEO, Dell Computer Corporation, “No advantage and no success are ever permanent. The winners are those who keep moving.” This requires the firm to have
(B) Strategic flexibility
(C) Ability to diversify
(D) Ability to enter new emerging business
Q10: Nine-cell GE Matrix is the same as the
(A) BCG Matrix
(B) Directional Policy Matrix
(C) PIMS Matrix
(D) 3 x 3 Competitive Positioning Matrixes
State whether the following statements, based on the quoted terms, are ‘TRUE’ or ‘FALSE’ with justifications for your answer. If any statement is false, you are required to give the correct terms, duly quoted. No credit will be given for any answer without justification:
Q1: ‘Forward Integration’ means in-house production of critical inputs for the main business.
Q2: ‘Dogs’ are the products in a high growth market where they have a low market share.
Q3: ‘Debt recovery’ is an arrangement to have debts collected by a factor company, which advances a proportion of the money it is due to collect.
Q4: ‘Management buy-in’ refers to the purchase of all or part of a business firm from its owners by the managers.
Q5: ‘Acquisition’ is nothing but the joining of two separate firms to form a single firm.
Define the following terms (in not more than two sentences)
Q1: Tax Haven.
Answer: Franchise generally means a right or privilege. It may refer to :
Suffrage, the civil right to vote
Franchising, a business method that involves licensing of trademarks and methods of doing
business, such as :
Chain store, retail outlets which share a brand and central management
An exclusive right, for example to sell branded merchandise
Media franchise, ownership of the characters and setting of a film, video game, book, etc.,
A television franchise, a right to operate a television network.
A cable franchise, a right to operate a cable television network.
Q3: Corporate appraisal.
Q4: Market segmentation.
SECTION – II – Risk Management
In each of the cases/statements given below, one of four alternatives is correct. Indicate the correct answer
Q1: Financial Risk arises out of
(A) The nature of the financial transaction
(B) Conduct of business and investment
(C) Both (A) and (B)
(D) Increase of competition
Q2: Types of risk does not include
(A) Business Risks
(B) Market Risks
(C) Interest Rate Risks
Q3: Which of the following does not relate to EVA?
(A) Customer satisfaction
(B) Operating profits
(D) Cost of capital
Q4: Which of the following does not relate to BPR?
(A) Reverse engineering
(B) Gap analysis
(C) Process focus
Q5: Motorola learning lessons from Domino’s Pizza and Federal Express, to improve the speed of delivery for its cellular phones, comes under
(A) Strategic Benchmarking
(B) Functional Benchmarking
(C) Process Benchmarking
(D) Performance Benchmarking
State whether the following statements, based on the quoted terms, are ‘TRUE’ or ‘FALSE’ with justifications for your answer. If any statement is false, you are required to give the correct terms, duly quoted. No credit will be given for any answer without justification
Q1: Physical risk arising out of social, political, legal and economic environments is often identified through the performance of lead indicators.
Q2: Physical hazard is a condition stemming from material characteristics of an object.
Q3: Risk cannot be avoided through insurance but may be considered as an means to transfer the risk.
Q4: Interest rate risk refers to the uncertainty market volumes in the future and the quantum of future income caused by the variations in the interest rates.
Q5: The EIRR is the measure most often used to indicate the economic viability of bank financial projects.