Q1. Reporting and analysis functions in data warehouses often give poor performance.
a. True
b. False
Answer
b. False
Q2. Which of the following is not a component of a data warehouse?
a. Data Staging Area
b. Dimensional Model
c. Data mining
d. Meta Data
Answer
c. Data mining
Q3. Data mining is the process of —– through huge amount of data and —– it for —– the useful meaning of the data.
a. copying, mixing, sending
b. digging, analysing, extracting
c. Summarisation, copying, pasting
d. None of these
Answer
b. digging, analysing, extracting
Q4. Which of the followings is not a data mining parameter?
a. Classes
b. Associations
c. Clusters
d. Dimensions
Answer
d. Dimensions
Q5. Using data mining, we can anticipate behavior patterns and trends.
a. True
b. False
Answer
a. True
Q6. Data mining analyses —– and —– in transaction are data based on end user queries.
a. Summarisation, analysis
b. Coupling, decoupling
c. relationships, patterns
d. None of these
Answer
c. relationships, patterns
Q7. Data mining restricts the link between transaction and analytical system.
a. True
b. False
Answer
b. False
Q8. —– can be defined as the abstraction or generalisation of data.
a. Summarisation
b. No-Coupling
c. database, warehouse
d. None of these
Answer
a. Summarisation
Q9. —– is considered a poor architecture for data mining system however it is used for simple data mining processes.
a. database, warehouse
b. products, services
c. No-Coupling
d. None of these
Answer
c. No-Coupling
Q10. In Loose coupling architecture, data mining system uses —– or data —– to retrieve data.
a. products, services
b. database, warehouse
c. microsoft, photoshop
d. None of these
Answer
b. database, warehouse
Q11. Semi-tight coupling architecture provides system scalability, high performance and integrated information.
a. True
b. False
Answer
b. False
Q12. Market basket analysis determines which —– or —– are commonly being purchased together.
a. services, selling
b. advanced, simplify
c. products, services
d. None of these
Answer
c. products, services
Q13. Data mining recognises which transactions are most expected to be deceitful.
a. True
b. False
Answer
a. True
Q14. Which of the following functionality of data mining reveals the difference between the purchase of a typical customer within the last and the current month?
a. Market segmentation
b. Trend analysis
c. Interactive marketing
d. Direct marketing
Answer
b. Trend analysis
Q15. A complete data mining system usually provides numerous—– data mining functionalities.
a. True
b. False
Answer
a. True
Q16. An—– data mining system should —– the detection of knowledge at various levels of abstraction.
a. advanced, simplify
b. improving, reducing, identifying
c. Reporting, Normal
d. None of these
Answer
a. advanced, simplify
Q17. A sophisticated data mining system usually adopts numerous data mining techniques, or forms an effective, integrated technique.
a. True
b. False
Answer
a. True
Q18. Organisations use BI for —– decision making process,—– costs and —– new business opportunities.
a. Reporting, reducing, running
b. reducing, running, achieving
c. improving, reducing, identifying
d. None of these
Answer
c. improving, reducing, identifying
Q19. —– a process of retrieving data, formatting it and delivering it to the organisation internally and externally.
a. Model management system is a component of DSS that provides different techniques and skills to produce reliable, insightful, and useful results.
b. Reporting
c. Data-driven DSS
d. None of these
Answer
b. Reporting
Q20. Business Intelligence is a concept that contains the delivery and integration of relevant and useful business information in an organisation.
a. True
b. False
Answer
a. True
Q21. What is the model management system?
a. Model management system is a term of television industry
b. Model management system is a term of film industry
c. Model management system is a component of DSS that provides different techniques and skills to produce reliable, insightful, and useful results.
d. None of these
Answer
c. Model management system is a component of DSS that provides different techniques and skills to produce reliable, insightful, and useful results.
Q22. DSS Tower is one of the components of DSS.
a. True
b. False
Answer
b. False
Q23. —– focuses mainly on internal as well as external data for decision making, which is obtained from data warehouses.
a. Data-driven DSS
b. Client/server system and the Web
c. Dialogue management
d. None of these
Answer
a. Data-driven DSS
Q24. Mention the technologies used to implement Web-based DSS
a. Dialogue management
b. Group Decision Support System (GDSS)
c. Client/server system and the Web
d. None of these
Answer
c. Client/server system and the Web
Q25. ETL stands for which of the following?
a. Extraction, Transformation, and Loading
b. Extraction, Transformation, and Levelling
c. Extraction, Transformation, and Landing
d. Extraction, Transformation, and Locking
Answer
a. Extraction, Transformation, and Loading
Q26. —– is the hardware and software component that creates the user interface for DSS.
a. Group Decision Support System (GDSS)
b. Dialogue management
c. CRM software automates the business process of an organisation related to the functional areas of CRM.
d. None of these
Answer
b. Dialogue management
Q27. Outsourcing of DSS projects allows organisations to release resources for other projects.
a. True
b. False
Answer
a. True
Q28. Outsourcing of DSS is considered risky for the healthcare sector.
a. True
b. False
Answer
a. True
Q29. —–refers to an interactive computer-based system designed for supporting decisions taken by a group orteam instead of an individual.
a. CRM software automates the business process of an organisation related to the functional areas of CRM.
b. Customer acquisition
c. Group Decision Support System (GDSS)
d. None of these
Answer
c. Group Decision Support System (GDSS)
Q30. Which of the following is not an objective of implementing a CRM system?
a. Collecting and storing customer-related information
b. Acquiring new customers
c. Providing better customer services
d. Increasing the sales of the organisation
Answer
d. Increasing the sales of the organisation
Q31. What is the function of CRM software?
a. CRM software automates the business process of an organisation related to the functional areas of CRM.
b. Customer acquisition
c. Lack of guidance leads to conflicts among employees of different departments with respect to CRM implementation, which further hinders the implementation process
d. None of these
Answer
a. CRM software automates the business process of an organisation related to the functional areas of CRM.
Q32. A CRM system can run on the Linux operating system.
a. True
b. False
Answer
a. True
Q33. Converting prospective customers into new customers using marketing tools is called ———-
a. Lack of guidance leads to conflicts among employees of different departments with respect to CRM implementation, which further hinders the implementation process
b. Manufacturing, service
c. Customer acquisition
d. None of these
Answer
c. Customer acquisition
Q34. Cross-selling is the selling of higher-priced products to existing customers.
a. True
b. False
Answer
b. False
Q35. A successful implementation of the CRM system requires accurate data to get precise results.
a. True
b. False
Answer
a. True
Q36. How is lack of guidance a barrier to CRM implementation?
a. Manufacturing and service both business in same company
b. missing of materials
c. Lack of guidance leads to conflicts among employees of different departments with respect to CRM implementation, which further hinders the implementation process
d. None of these
Answer
c. Lack of guidance leads to conflicts among employees of different departments with respect to CRM implementation, which further hinders the implementation process
Q37. Which of the following is not a new trend in CRM?
a. Mobile CRM
b. CRM software
c. Global CRM
d. Social CRM
Answer
b. CRM software
Q38. Global CRM helps an organisation to achieve global efficiency.
a. True
b. False
Answer
a. True
Q39. Supply chains exist in both sectors, be it—– or —–.
a. materials, channel
b. Manufacturing, service
c. outsourcing, support
d. None of these
Answer
b. Manufacturing, service
Q40. Which of the following is not a component of SCM
a. Planning
b. Making
c. Retailing
d. Return
Answer
c. Retailing
