E-Business Online MCQ Set 4

QN01. Malicious hackers who act with the intention of causing harm are ______________.

  1. White hats
  2. Black hats
  3. Grey hats
  4. Brown hats
Answer

(B)Black hats

QN02. The only payment system that is instantly convertible without intermediation is ______________.

  1. Credit card
  2. Accumulating balance
  3. Stored value
  4. Cash
Answer

(D)Cash

QN03. A good or service for which there are many dealers supplying the same product, and all products in the segment are essentially identical is known as ______________.

  1. commodity
  2. core product
  3. actual product
  4. augmented product
Answer

(A)commodity

QN04. The per-product price consumers are willing to pay for a bundle ______________ as the number of goods in the bundle increases.

  1. decreases
  2. increases
  3. varies from product to product
  4. stays the same
Answer

(B)increases

QN05. All of the following are among the most common categories of spam except ______________.

  1. fraud
  2. commercial products
  3. finance
  4. health (drugs)
Answer

(A)fraud

QN06. All of the following are metrics for e-mail campaigns except ______________.

  1. open rate
  2. delivery rate
  3. bounce-back rate
  4. cart conversion rate
Answer

(D)cart conversion rate

QN07. The number of business methods patents granted is ______________ compared to the number of patents applied for.

  1. substantially smaller
  2. slightly smaller
  3. close to equal
  4. equal
Answer

(A)substantially smaller

QN08. Which of the following is a privacy advocacy group that is a foundation- and business- supported group with a legislative focus?

  1. Cdt org
  2. Privacy International org
  3. Epic org
  4. Privacy org
Answer

(A)Cdt org

QN09. Which of the following is an industry strategic factor that relates to whether new entrants face a disadvantage when attempting to enter an industry?

  1. barriers to entry
  2. power of suppliers.
  3. power of consumers
  4. industry value chain
Answer

(A)barriers to entry

QN10. The largest segment in the recruitment business is ______________.

  1. General job recruitment
  2. Executive search
  3. Specialized job placement services
  4. Managerial recruitment
Answer

(A)General job recruitment

QN11. The top U.S online video site is ______________.

  1. MySpace
  2. YouTube
  3. AOL
  4. Google Video
Answer

(B)YouTube

QN12. Which of the following is an advantage of e-books?

  1. reduced transaction costs for the user
  2. requirement of expensive devices to use
  3. portability compared to print books
  4. copyright management
Answer

(A)reduced transaction costs for the user

QN13. Social networking sites primarily earn their revenue through ______________.

  1. advertising
  2. subscriptions
  3. donations
  4. service fees
Answer

(A)advertising

QN14. Which of the following portal revenue models involves charging for premium content?

  1. ISP services
  2. General advertising
  3. Subscription fees
  4. Tenancy deals
Answer

(C)Subscription fees

QN15. Goods directly involved in the production process are known as ______________.

  1. MRO goods
  2. procured goods
  3. indirect goods
  4. direct goods
Answer

(B)Four

QN16. The most common and easily understood type of Net marketplace is ______________.

  1. e-procurement marketplace
  2. e-distributors
  3. industry consortia
  4. independent exchanges
Answer

(B)e-distributors

QN17. When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as ______________.

  1. context
  2. community
  3. commerce
  4. connection
Answer

(B)community

QN18. The idealistic market envisioned at the outset of the development of e-commerce is called a ______________.

  1. Bailey market
  2. Baxter market
  3. Bergman market
  4. Bertrand market
Answer

(D)Bertrand market

QN19. Which of the following is not a key element of a business model?

  1. value proposition
  2. competitive advantage
  3. market strategy
  4. universal standards
Answer

(D)universal standards

QN20. The area of actual or potential commercial value in which a company intends to operate is a ______________.

  1. market space
  2. marketplace
  3. perfect market
  4. Bertrand market
Answer

(A)market space

QN21. In 1961, ______________ published a paper on “packet switching” networks.

  1. Leonard Kleinrock
  2. Ray Tomlinson
  3. Bob Metcalfe
  4. Vint Cerf
Answer

(A)Leonard Kleinrock

QN22. All of the following are goals of Internet2 except ______________.

  1. Creating a leading-edge very high-speed network capability for the national research community
  2. Eliminating censorship from the Internet
  3. Enabling revolutionary Internet applications
  4. Ensuring the rapid transfer of new network services and applications to the broader Internet community.
Answer

(B)Eliminating censorship from the Internet

QN23. Which of the following was the first commercial Web browser?

  1. Mosaic
  2. Mozilla
  3. Netscape Navigator
  4. Internet Explorer
Answer

(C)Netscape Navigator

QN24. The underlying computing equipment that the system uses to achieve its e-commerce functionality is called a ______________.

  1. hardware platform
  2. content platform
  3. transaction platform
  4. scalability platform
Answer

(A)hardware platform

QN25. In the e-commerce security environment, which of the following constitutes the inner-most layer?

  1. people
  2. data
  3. technology solutions
  4. organizational policies and procedures
Answer

(B)data

QN26. Which of the following is not a dimension of e-commerce security provided by encryption?

  1. availability
  2. message integrity
  3. nonrepudiation
  4. confidentiality
Answer

(A)availability

QN27. What is the name of the division of the U.S. Department of Homeland Security that coordinates cyber incident warnings and responses across government and private sectors?

  1. US-CERT
  2. OECD
  3. IC3
  4. P3P
Answer

(A)US-CERT

QN28. The marketplace for auction sites is best described as ______________.

  1. many sites attaining similar levels of profitability
  2. easy to enter due to minimal barriers
  3. populated mostly with small, thriving specialty sites
  4. dominated by a handful of sites with established networks
Answer

(D)dominated by a handful of sites with established networks

QN29. A ______________ describes the flow of information at your e-commerce site and the infrastructure that will be used in the system.

  1. system design
  2. logical design
  3. tactical design
  4. physical design
Answer

(B)logical design

QN30. E-commerce merchant server software includes all of the following except ______________.

  1. online e-mail
  2. online catalog
  3. online shopping cart
  4. online credit card processing
Answer

(A)online e-mail

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