QN01. The combination of technical and legal means for protecting digital content from unlimited reproduction without permission is known as ______________.
- Digital rights management
- Digital protection schemes
- Digital distribution regulation
- Digital rights protection
Answer
(A)Digital rights management
QN02. After television, the next largest major player in the commercial entertainment industry is ______________.
- video games
- music
- radio
- film
Answer
(D)film
QN03. The type of social network described as a community built around a common interest such as games, sports, music, and so on is called ______________.
- general community
- practice network
- affinity community
- interest-based social network
Answer
(D)interest-based social network
QN04. The most popular type of auction on eBay is the ______________.
- Dutch Internet auction
- Name Your Own Price auction
- English auction
- Professional service auction
Answer
(C)English auction
QN05. The communication standard for sharing business documents and settlement information that emerged in the 1970s is called ______________.
- ECD
- EDI
- IDE
- BCB
Answer
(B)EDI
QN06. The type of Net marketplace characterized by indirect inputs and spot purchasing is called an ______________.
- industry consortium
- independent exchange
- e-distributor
- e-procurement marketplace
Answer
(C)e-distributor
QN07. Which of the following is not one of the benefits of e-commerce to sellers?
- E-commerce offers greater flexibility in meeting customer needs
- E-commerce is a powerful tool for customer relationship building
- E-commerce can help to reduce costs
- E-commerce increases the net cost per contact
Answer
(D)E-commerce increases the net cost per contact
QN08. ______________ marketing is the Internet version of word-of-mouth marketing.
- Visceral
- Virile
- Viral
- Virtual
Answer
(C)Viral
QN09. Which of the following is not considered to be one of the three phases of e-commerce?
- Innovation
- Consolidation
- Preservation
- Reinvention
Answer
(C)Preservation
QN10. Which of the following is an example of a portal?
- Amazon
- eBay
- Yahoo
- Face book
Answer
(C)Yahoo
QN11. Which of the following is not a horizontal portal?
- AOL
- Yahoo
- Sailnet
- MSN/Windows Live
Answer
(C)Sailnet
QN12. Which protocol permits users to transfer files from the server to their client computer, and vice versa?
- HTTP
- SMTP
- IMAP
- FTP
Answer
(D)FTP
QN13. All of the following are examples of 2G wireless phone technologies except ______________.
- CDMA
- W-CDMA
- TDMA
- GSM
Answer
(B)W-CDMA
QN14. All of the following are factors in optimizing Web site performance except ______________.
- page retrieval
- page generation
- page delivery
- page content
Answer
(A)page retrieval
QN15. Redundant navigation refers to ______________.
- pages that work, load quickly, and point the customer toward your product offerings
- simple, fool-proof navigation
- a site working with the most popular browsers
- alternative navigation to the same content
Answer
(D)alternative navigation to the same content
QN16. All of the following are tools for optimizing a Web site's location in search engine listings except ______________.
- keywords and page titles
- identifying market niches
- buying ads
- benchmarking
Answer
(D)benchmarking
QN17. The most common form of securing channels is through ______________.
- S-HTTP
- VPNs
- SSL
- PPTP
Answer
(C)SSL
QN18. After sending e-mail, which of the following activities is most common among Internet users?
- sending instant messages
- reading someone else's blog
- using a search engine to find information
- getting news
Answer
(C)using a search engine to find information
QN19. All of the following are types of data mining except ______________.
- selective data mining
- query-driven data mining
- model-driven data mining
- rule-based data mining
Answer
(A)selective data mining
QN20. All of the following are examples of intelligent agent technology except ______________.
- automated response systems
- automatic shipping confirmation
- order status reports
- online web bugs
Answer
(D)order status reports
QN21. The set of applications and technologies that allow users to create, edit, and distribute content online is known as ______________.
- Internet
- social networking
- virtual life
- Web 2.0
Answer
(D)Web 2.0
QN22. Which of the following measures the percentage of people exposed to an online advertisement who actually click on the banner?
- impression rate
- view-through rate
- click-through rate
- stickiness ratio
Answer
(C)click-through rate
QN23. The ability of consumers to review and contest the accuracy and completeness of data collected about them involves which of the following FTC fair information practice principles?
- Security
- Enforcement
- Choice/Consent
- Access/Participation
Answer
(D)Access/Participation
QN24. During which period of Internet governance was Network Solutions given a monopoly to assign and track high-level domains?
- Government Control Period
- Privatization
- Self-Regulation
- Governmental Regulation
Answer
(B)Privatization
QN25. All of the following are types of intellectual property protection except ______________.
- patents
- trademarks
- governance
- copyrights
Answer
(C)governance
QN26. The major impact of Internet real estate sites is in ______________.
- completing property transactions online
- influencing offline decisions
- reducing commissions
- e-mail marketing to consumers
Answer
(B)influencing offline decisions
QN27. The most popular type of media in terms of total hours of consumption per year is ______________.
- television
- radio
- Internet
- newspaper
Answer
(A)television
QN28. Which of the following is not a type of media convergence?
- technological convergence
- content convergence
- industry convergence
- community convergence
Answer
(D)community convergence
QN29. Which of the following is not an entertainment industry value chain model?
- content owner direct model
- user distribution model
- aggregator model
- Internet innovator model
Answer
(B)user distribution model
QN30. Auction sites like eBay tend to use ______________ pricing.
- dynamic
- fixed
- trigger
- utilization
Answer
(A)dynamic
QN31. Which of the following is not a primary function of a portal?
- navigation of the Web
- social networking
- commerce
- content
Answer
(B)social networking
QN32. An auction that has multiple winners that all pay the same price is an example of ______________.
- uniform pricing
- discriminatory pricing
- bid rigging
- price matching
Answer
(A)uniform pricing
QN33. The foundation for contemporary supply chain management systems includes all of the following except ______________.
- supply chain simplification
- continuous inventory replenishment
- ERP systems
- B2B electronic storefronts
Answer
(D)B2B electronic storefronts
QN34. ______________ is the encompassing term that involves the use of electronic platforms - intranets, extranets and the Internet - to conduct a company's business.
- E-marketing
- E-business
- E-procurement
- E-commerce
Answer
(B)E-business
QN35. A ______________ is a B2B trading network that links a particular seller with its own trading partners.
- bitstream
- virtual network
- web community
- private trading network
Answer
(D)private trading network
QN36. Compared to B2C e-commerce, B2B e-commerce is ______________.
- of equal size
- slightly smaller
- slightly larger
- much larger
Answer
(D)much larger
QN37. The type of firms that benefited the most during the consolidation period of e-commerce were ______________.
- large, traditional firms
- first movers
- pure online companies
- ISPs
Answer
(A)large, traditional firms
QN38. The ______________ business model involves an independently owned vertical digital marketplace for direct inputs.
- e-distributor
- exchange
- e-procurement
- private industrial network
Answer
(B)exchange
QN39. A strategy designed to compete in all markets around the globe is called a ______________ strategy.
- scope
- differentiation
- cost
- focus
Answer
(A)scope
QN40. Which of the following connections allows the fastest download speeds?
- DSL
- cable modem
- T1
- T3
Answer
(D)T3
