QN01. The dimension of e-commerce that enables commerce across national boundaries is called ______________.
- interactivity
- global reach
- richness
- ubiquity
Answer
(B)global reach
QN02. The primary source of financing during the early years of e-commerce was ______________.
- bank loans
- large retail firms
- venture capital funds
- initial public offerings
Answer
(C)venture capital funds
QN03. The source of revenue in a subscription revenue model is ______________.
- Fees from advertisers in exchange for advertisements
- Fees for business referrals
- Fees from subscribers in exchange for access to content or services
- Fees for enabling or execution a transaction
Answer
(C)Fees from subscribers in exchange for access to content or services
QN04. Industry structure is defined as ______________.
- the nature of the players in an industry and their relative bargaining power
- a set of plans for achieving long term returns on the capital invested in a business firm
- set of planned activities designed to result in a profit in a marketplace
- how a company's product or service fulfills the needs of customers
Answer
(A)the nature of the players in an industry and their relative bargaining power
QN05. A situation where there are no differences among products or services, and the only basis of choosing products is price is known as ______________.
- a value web
- value chain
- profit
- commoditization
Answer
(D)commoditization
QN06. The component of TCP/IP that provides the Internet's addressing scheme and is responsible for the actual delivery of packets is ______________.
- TCP
- IP
- the Network Layer
- the Application Layer
Answer
(B)IP
QN07. Which of the following is not a limitation of the current Internet?
- insufficient capacity throughout the backbone
- network architecture limitations
- insufficient reach
- best-efforts QOS
Answer
(C)insufficient reach
QN08. Internet users account for about ______________ of the world's population.
- 7%
- 17%
- 27%
- 47%
Answer
(B)17%
QN09. The largest component of a Web site budget is ______________.
- system maintenance
- system development
- content design and development
- telecommunications
Answer
(A)system maintenance
QN10. The set of standards for communication between a browser and a program running on a server that allows for interaction between the user and the server is known as ______________.
- Active Server Pages (ASP)
- Java Server Pages (JSP)
- Common Gateway Interface (CGI)
- VBScript
Answer
(C)Common Gateway Interface (CGI)
QN11. The most common type of Internet crime according to the IC3 is ______________.
- Credit card fraud
- Check fraud
- Non-delivery
- Auction fraud
Answer
(D)Auction fraud
QN12. When hackers flood a Web site with useless traffic to overwhelm the network, it is called ______________.
- phishing
- pharming
- a Denial of Service (DoS) attack
- spoofing
Answer
(C)a Denial of Service (DoS) attack
QN13. A security plan begins with a(n) is ______________.
- security policy
- risk assessment
- implementation plan
- security organization
Answer
(B)risk assessment
QN14. ______________ influence the behavior of others through their personality, skills, or other factors.
- Opinion leaders
- Direct reference groups
- Indirect reference groups
- Lifestyle groups
Answer
(A)Opinion leaders
QN15. A(n) ______________ represents data as two-dimensional tables with records organized in rows and attributes in columns.
- database management system
- data warehouse
- SQL query
- relational database
Answer
(D)relational database
QN16. Creating multiple versions of information goods and selling essentially the same product to different market segments at different prices is called______________.
- versioning
- bundling.
- transactive content
- price discrimination
Answer
(A)versioning
QN17. Which of the following represents a limiting factor for the growth of e-commerce?
- Persistent cultural attraction of physical markets and traditional shopping experiences
- Inadequate selection of goods compared to physical marketplaces.
- E-commerce lacks the convenience of other methods of transacting business
- The potential audience for e-commerce is too low to support it as a widespread method of commerce
Answer
(A)Persistent cultural attraction of physical markets and traditional shopping experiences
QN18. Which of the following is a measure of the percentage of purchasers who return to a Web site within a year?
- loyalty
- reach
- recency
- unique visitors
Answer
(A)loyalty
QN19. Which of the following statements about privacy is true?
- It is a moral right to be left alone
- Only corporations and government need to be concerned about it
- It has only just recently become a concern
- It is most easily obtained on the Internet
Answer
(A)It is a moral right to be left alone
QN20. The redirection of traffic from a legitimate site to an infringing site is called ______________.
- cybersquatting
- cyberpiracy
- metatagging
- keywording
Answer
(B)cyberpiracy
QN21. All of the following are acts Congress has passed or attempted to pass to protect children online except ______________.
- Video Privacy Protection Act
- Children's Online Protection Act
- Communications Decency Act
- Children's Internet Protection Act
Answer
(A)Video Privacy Protection Act
QN22. All of the following are challenges to online retail except ______________.
- Consumer concerns about the security of transactions
- Consumer concerns about the privacy of personal information given to Web sites
- Delays in delivery of goods when compared to store shopping
- Inability to change prices nearly instantly
Answer
(D)Inability to change prices nearly instantly
QN23. Which of the following is not one of the top three online career service providers?
- CareerBuilder
- Monster
- HotJobs
- USAJobs
Answer
(D)USAJobs
QN24. Which of the following describes paid content's relation to free user-generated content?
- Free content jeopardizes paid content
- Paid content jeopardizes free content
- Free content and paid content can both work in tandem cooperatively
- Paid content is viable now but will not be in the future
Answer
(C)Free content and paid content can both work in tandem cooperatively
QN25. What is the most commonly offered interactive feature of newspaper Web sites?
- video
- comments on blogs
- RSS feeds
- podcasts
Answer
(C)RSS feeds
QN26. All of the following are characteristics of a social network except ______________.
- involves a group of people
- features shared social interaction
- always feature shared goals and purposes
- common ties among members
Answer
(C)always feature shared goals and purposes
QN27. Which of the following is not considered to be a drawback of Internet auctions?
- market inefficiency
- trust risks
- fulfillment costs
- delayed consumption costs
Answer
(A)market inefficiency
QN28. Which portal business model best describes Yahoo?
- general purpose portal
- affinity group based vertical market
- focused content based vertical market
- none of the above
Answer
(A)general purpose portal
QN29. All of the following are potential benefits of B2B e-commerce except______________.
- reduced amount of 'first-mover' advantages
- decreased product cycle time
- increased opportunities for collaborating with suppliers and distributors
- increased production flexibility
Answer
(A)reduced amount of 'first-mover' advantages
QN30. The two main types of Internet-based B2B commerce are______________.
- Net marketplaces and private industrial networks
- EDI and collaborative commerce
- Net marketplaces and collaborative commerce
- EDI and private industrial networks
Answer
(D)EDI and private industrial networks
QN31. ______________ are networks that connect people within a company to each other and to the company network.
- Bitstreams
- Extranets
- Internets
- Intranets
Answer
(D)Intranets
QN32. The type of website that is designed to build customer goodwill and to supplement other sales channels rather then sell the company's products directly is known as a ______________ website.
- marketing
- click-and-mortar
- customer service
- corporate
Answer
(D)corporate
QN33. A website offering content created by third party transparently to customers is an example of ______________.
- Reintermediation
- Syndication
- Virtual Manufacturing
- Build-to-order
Answer
(B)Syndication
QN34. E-commerce technologies have improved upon traditional commerce technologies in ______________.
- richness
- reach
- both richness and reach
- neither richness nor reach
Answer
(C)both richness and reach
QN35. All of the following are technologies used to gather information about you online except ______________.
- spy ware
- cookies
- Gmail
- anonymizers
Answer
(D)anonymizers
QN36. All of the following are major B2C business models except ______________.
- content provider
- industry consortium
- transaction broker
- service provider
Answer
(B)industry consortium
QN37. A perfect market is one in which ______________.
- One firm develops an advantage based on a factor of production that other firms cannot purchase
- One participant in the market has more resources than the others
- there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production
- competition is at a minimum, as each niche market within an industry is served by the company with the greatest competitive advantage
Answer
(C)there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production
QN38. ______________ is a program that you can run from the DOS prompt in the Windows operating system in order to check the connection between your client and the server.
- Ping
- Telnet
- Tracert
- SSL
Answer
(A)Ping
QN39. Which of the following is a new and disruptive Web feature or service?
- XML
- diffserv
- blogs
- CDMA
Answer
(C)blogs
QN40. All of the following are steps in the systems development life cycle except ______________.
- Systems Design
- Testing
- Implementation
- Debugging
Answer
(D)Debugging