This is 2nd Set set of digital marketing mcq set. You can study digital marketing mcq set for your exam. View Set 1 | Set 3 | Set 4 | Set 5 | Set 6
41. What is the term for the practice of excluding certain demographics or user segments from seeing your ads?
A) Demographic targeting
B) Interest targeting
C) Exclusion targeting
D) Contextual targeting
Answer
C) Exclusion targeting
42. Which type of bidding strategy in Google Ads focuses on getting as much revenue as possible while maintaining a target return on ad spend?
A) Target CPA
B) Target ROAS
C) Maximize Clicks
D) Enhanced Cost-Per-Click (ECPC)
Answer
B) Target ROAS
43. What is the term for the process of showing ads to users based on the keywords they use in their search queries?
A) Keyword targeting
B) Keyword bidding
C) Keyword matching
D) Keyword optimization
Answer
A) Keyword targeting
44. Which type of ad format in Google Ads allows advertisers to reach users with visually engaging images and videos across the web?
A) Text ads
B) Responsive ads
C) Display ads
D) Shopping ads
Answer
C) Display ads
45. Which factor does NOT affect ad quality score in Google Ads?
A) Ad relevance
B) Landing page experience
C) Bid amount
D) Ad position
Answer
D) Ad position
46. Which report in Google Ads provides insights into the performance of specific ads within a campaign?
A) Search terms report
B) Keyword performance report
C) Ad performance report
D) Campaign performance report
Answer
C) Ad performance report
47. What is the term for the process of analyzing and improving the elements on a webpage to increase conversions?
A) Landing page optimization
B) Conversion rate optimization (CRO)
C) Website optimization
D) User experience optimization
Answer
B) Conversion rate optimization (CRO)
48. Which type of targeting option in Google Ads allows advertisers to show their ads on specific websites, YouTube videos, or apps?
A) Demographic targeting
B) Interest targeting
C) Placement targeting
D) Contextual targeting
Answer
C) Placement targeting
49. What is the term for the practice of adjusting bids based on the user’s location?
A) Geo-targeting
B) Location optimization
C) Bid scheduling
D) Geo-bidding
Answer
D) Geo-bidding
50. Which metric measures the total number of times users have interacted with an ad?
A) Click-through rate (CTR)
B) Conversion rate
C) Engagement rate
D) Impressions
Answer
C) Engagement rate
51. Which type of ad extension in Google Ads allows advertisers to include additional text information about their products or services?
A) Callout extension
B) Sitelink extension
C) Structured snippet extension
D) Promotion extension
Answer
A) Callout extension
52. What is the term for the process of optimizing ad campaigns to maximize return on investment (ROI)?
A) Campaign optimization
B) ROI maximization
C) Bid management
D) Campaign tracking
Answer
A) Campaign optimization
53. Which Google Ads campaign type is suitable for advertisers who want to reach users while they are watching videos on YouTube?
A) Search Network
B) Display Network
C) Shopping
D) Video
Answer
D) Video
54. What is the term for the percentage of users who click on an ad and then complete a desired action, such as making a purchase?
A) Click-through rate (CTR)
B) Conversion rate
C) Cost-per-acquisition (CPA)
D) Impressions
Answer
B) Conversion rate
55. Which report in Google Ads provides insights into the performance of specific ad groups within a campaign?
A) Search terms report
B) Keyword performance report
C) Ad group performance report
D) Campaign performance report
Answer
C) Ad group performance report
56. What is the term for the process of automatically generating ads based on the content of a website or a product feed?
A) Dynamic ad generation
B) Responsive ad creation
C) Auto-advertising
D) Content-based ad generation
Answer
A) Dynamic ad generation
57. Which type of ad format in Google Ads allows advertisers to create ads with text, images, and videos that adapt to fit different ad spaces?
A) Text ads
B) Responsive ads
C) Display ads
D) Shopping ads
Answer
B) Responsive ads
58. What is the term for the practice of adjusting bids based on the user’s device, such as mobile phones or tablets?
A) Device targeting
B) Device optimization
C) Device bid adjustment
D) Device segmentation
Answer
C) Device bid adjustment
59. Which metric measures the average position of an ad on a search engine results page (SERP)?
A) Click-through rate (CTR)
B) Ad position
C) Quality score
D) Impressions
Answer
B) Ad position
60. What is the term for the process of showing ads to users based on their recent search history?
A) Behavioral targeting
B) Interest targeting
C) Contextual targeting
D) Remarketing
Answer
A) Behavioral targeting
61. What is the term for the practice of analyzing the search queries that trigger your ads and adding relevant keywords to your campaigns?
A) Keyword research
B) Keyword optimization
C) Negative keyword analysis
D) Search query mining
Answer
D) Search query mining
62. Which type of ad format in Google Ads allows advertisers to promote their app across Google’s network of search results, websites, and apps?
A) Text ads
B) Responsive ads
C) Display ads
D) App promotion ads
Answer
D) App promotion ads
63. Which bidding strategy in Google Ads focuses on getting as many conversions as possible while maintaining a target cost per conversion?
A) Target CPA
B) Target ROAS
C) Maximize Conversions
D) Enhanced Cost-Per-Click (ECPC)
Answer
A) Target CPA
64. What is the term for the process of creating highly targeted ads based on specific keywords or search queries?
A) Keyword targeting
B) Keyword bidding
C) Keyword matching
D) Keyword optimization
Answer
A) Keyword targeting
65. Which metric measures the total number of times an ad is shown to users divided by the total number of clicks it receives?
A) Click-through rate (CTR)
B) Conversion rate
C) Cost-per-click (CPC)
D) Impressions
Answer
A) Click-through rate (CTR)
66. What is the term for the practice of targeting ads to users based on their age, gender, income, or other demographic factors?
A) Demographic targeting
B) Interest targeting
C) Contextual targeting
D) Remarketing
Answer
A) Demographic targeting
67. Which type of ad extension in Google Ads allows advertisers to include additional information about their business, such as phone number and location?
A) Callout extension
B) Location extension
C) Structured snippet extension
D) Promotion extension
Answer
B) Location extension
68. What is the term for the process of adjusting bids based on the user’s language preference?
A) Language targeting
B) Language optimization
C) Bid language adjustment
D) Language segmentation
Answer
C) Bid language adjustment
69. Which metric measures the percentage of users who click on an ad and then complete a desired action, such as filling out a form or making a purchase?
A) Click-through rate (CTR)
B) Conversion rate
C) Cost-per-acquisition (CPA)
D) Impressions
Answer
B) Conversion rate
70. Which report in Google Ads provides insights into the performance of specific ad creatives within a campaign?
A) Search terms report
B) Keyword performance report
C) Ad performance report
D) Campaign performance report
Answer
C) Ad performance report
71. What is the term for the practice of analyzing user behavior on a website to improve conversion rates?
A) Landing page optimization
B) Conversion rate optimization (CRO)
C) Website optimization
D) User experience optimization
Answer
B) Conversion rate optimization (CRO)
72. Which type of targeting option in Google Ads allows advertisers to show their ads to users based on their interests and online behaviors?
A) Demographic targeting
B) Interest targeting
C) Remarketing
D) Contextual targeting
Answer
B) Interest targeting
73. What is the term for the process of adjusting bids based on the time of day or day of the week to maximize performance?
A) Time-based bidding
B) Dayparting
C) Bid scheduling
D) Time optimization
Answer
B) Dayparting
74. Which metric measures the total amount spent on a PPC campaign divided by the total number of clicks it receives?
A) Click-through rate (CTR)
B) Conversion rate
C) Cost-per-click (CPC)
D) Impressions
Answer
C) Cost-per-click (CPC)
75. What is the term for the process of adjusting bids based on the user’s device, such as mobile phones or tablets?
A) Device targeting
B) Device optimization
C) Device bid adjustment
D) Device segmentation
Answer
C) Device bid adjustment
76. What is the term for the process of adjusting bids based on the user’s location?
A) Geo-targeting
B) Location optimization
C) Bid scheduling
D) Geo-bidding
Answer
D) Geo-bidding
77. Which of the following is NOT a popular social media platform for marketing?
A) Facebook
B) LinkedIn
C) Snapchat
D) WhatsApp
Answer
D) WhatsApp
78. What is the primary goal of social media marketing?
A) Generating leads
B) Increasing brand awareness
C) Boosting website traffic
D) Maximizing online sales
Answer
B) Increasing brand awareness
79. Which social media platform is known for its visual content and hashtags?
A) Facebook
B) Twitter
C) Instagram
D) Pinterest
Answer
C) Instagram
80. What is the term for paid advertisements on social media platforms?
A) Sponsored content
B) Influencer marketing
C) Organic posts
D) Viral campaigns
Answer
A) Sponsored content
