Q1: Data migration is an aspect of e-commerce systems that is often underestimated in the development and implementation of a system. Which of the following best describes data migration
Answer: The transfer of information from a previous system to a new systemAnswer
Q2: Sell-side e-commerce sites are continuously under review and development so need to be dynamic to rectify any errors and to respond to competitor innovations. But what about buy-side e-commerce sites
Answer: They are less dynamicAnswer
Q3: Regarding routine content changes, the different tasks involved in the maintenance processes for new copy can be sequenced. What would the FIRST and LAST tasks be
Answer: Write, publish to live environmentAnswer
Q4: Considering maintenance processes and responsibilities, in addition to the need to have a process for routine content changes, what else would need to be addressed
Answer: All of these—A process for major changesAnswer
Initiatives to keep content fresh
Frequency of content updates
Q5: To improve results for any aspect of a business, performance management is vital. The processes and systems used to monitor and improve the performance of an organisation and specific management activities such as Internet marketing are known as
Answer: Performance management systemsAnswer
Q6: Internet marketing metrics are measures that indicate the effectiveness of Internet marketing activities in meeting customer, business and marketing objectives. There are different performance metric frameworks that can be utilized, including one measure that describes which website content is visited, time and duration. Which one is the correct answer
Answer: Channel buyer behaviourAnswer
Q7: Site-visitor activity data in web analytics systems records the number of visitors on the site and the paths or clickstreams they take through the site as they visit different content. Which of the following can be used
Answer: All of the belowAnswer
Q8: A comparison of online metrics collection methods will indicate strengths and weaknesses of each method. Which is a strength of using mystery shoppers
Answer: Structured tests give detailed feedbackAnswer
Q9: E-business service optimisation requires management of e-business services to continually question whether they are providing service effectiveness and service efficiency. What is the discipline that helps answer these questions for sell-side e-commerce
Answer: Web analyticsAnswer
Q10: Which of the following methods can be used to acquire an e-business system
Answer: All of these are applicable—Off-the-shelfAnswer
Bespoke development
Tailored development
Hosted software as a Service
Q11: A system acquired using the bespoke method is usually more costly than off-the-shelf due to
Answer: Higher analysis costsAnswer
Q12: Static web content refers to a web page that is identical every time it is viewed. What is used to develop a static web page
Answer: Hypertext markup language (HTML)Answer
Q13: What provides a method for even non-specialists to update website pages and can be made easily accessible to employees within a company
Answer: Content management systemsAnswer
Q14: E-commerce servers provide many of the capabilities of a content management system but focus on the needs of promoting product information and supporting the purchase process. As such, specific requirements of e-commerce servers include integration with
Answer: All of these—Merchandising and payment systemsAnswer
Customer advice solutions and customer reviews and rating systems
Product catalogue systems and advanced shopping search
Q15: A structured testing process is necessary to identify and solve as many problems as possible before the system is released to users. What is a test specification
Answer: A description of the testing process and tests to be performedAnswer
Q16: There are advantages and disadvantages to different methods of implementing new systems. What would be the main disadvantage of a phased implementation
Answer: Difficult to achieve technically due to interdependence between modulesAnswer
Q17: Which is the best description of data migration
Answer: The transfer of information from a previous system to a new systemAnswer
Q18: The maintenance phase of an e-commerce system involves
Answer: All of these—Making patch releases to correct minor errorsAnswer
Researching the users’ experience of the system
Making significant releases to correct major errors or enhancement
Monitoring the system for errors
Q19: Performance management systems aim to evaluate and improve the efficiency and effectiveness of an organisation and its processes. Why should measurement be built into site management
Answer: You cannot manage what you cannot measureAnswer
Q20: Measures are needed to assess Internet marketing activities in meeting customer, business and marketing objectives. Which measure records customer actions taken as a consequence of a site visit
Answer: Channel outcomesAnswer
Q21: Site visitor activity data captured in web analytics systems records the number of visitors on the site and the clickstreams they take. Which is the least useful measure of website effectiveness
Answer: HitsAnswer
Q22: Which category of web metrics does ‘cost per click’ belong to
Answer: Channel promotionAnswer
Q23: Site owners can disagree with marketers regarding the effectiveness of a site. Which method is regarded as the more sophisticated and precise to settle these disagreements
Answer: Multivariate analysisAnswer
