You can study Customer relationship management mcq set 8 for your assignment and exam. View all mcq and quiz of CRM
QN281. A leading indicating measurement is a predictor of —- financial performance.
Answer
Answer: Future
QN282. —- are internal and external indications of accomplishment.
Answer
Answer: CRM metrics
QN283. CRM measurement is —- in nature.
Answer
Answer: Complex
QN284. Influencing decision making is one of the —- of CRM measurement.
Answer
Answer: Objective
QN285. CRM measurement calculates —- activities/behaviour.
Answer
Answer: Customer
QN286. CRM activities depend on who is doing the —- and what activities are being —-
Answer
Answer: Measuring; measured
QN287. Brand value is considered to be —-
Answer
Answer: An asset
QN288. Sales metrics is a way of —- CRM metrics.
Answer
Answer: Monitoring
QN289. Linking various customer-facing activities in a reasoned way to overall customer equity and business success is the —- of CRM measurement.
Answer
Answer: First framework
QN290. According to —- , customer satisfactions that in which satisfaction is an antecedent to repurchase behaviour and has several antecedents as well.
Answer
Answer: Vavra Model
QN291. Some practitioners call CRM as —- because of its complexity.
Answer
Answer: Cant Really Measure
QN292. —- said, “Knowledge management is not just a matter of managing information.”
Answer
Answer: Thomas et al.
QN293. Measurement frameworks can have three —- that describe them.
Answer
Answer: Attributes or vectors
QN294. Full form of CLV is —-
Answer
Answer: Customer Lifetime Value
QN295. Customer’s equity has three drivers and they are —- , —- , —- equity.
Answer
Answer: Value; brand; retention
QN296. —- is defined as the expectation that confidential personal information disclosed by any individual to anyone.
Answer
Answer: Privacy
QN297. Data privacy and the need to protect personal information is almost never a concern when data is stored in a —- manner.
Answer
Answer: Decentralized
QN298. When Privacy protects anti-social behaviour, such a situation proves to be a —- in privacy system or policies of the respective countries.
Answer
Answer: defect
QN299. Currently, in India there is —- legislation for protecting the privacy of individuals for all information that may be available with private entities.
Answer
Answer: No
QN300. Sub-sections —- exempts disclosure of personal information in various circumstances.
Answer
Answer: 81 (d)(e)(j)
QN301. Key areas of the business like Strategy, People, Technology and Processes are included while formulating a —-
Answer
Answer: CRM strategy
QN302. Designing the ideal customer relationship management solutions relative to the company or industry is the —- of CRM strategy formulation.
Answer
Answer: 3rd Step
QN303. —- , when analysed and used effectively, can provide the organization with Refined and sophisticated methods of customer acquisition.
Answer
Answer: Data
QN304. Marketing planning, Customer billing and invoicing are an integral part of —-
Answer
Answer: CRM strategy
QN305. —- can produce statistically grounded behavioural models that more accurately project customer behaviour in a variety of situations.
Answer
Answer: Advanced data analysis techniques
QN306. A three-tiered architecture is typically used to separate the database, server, and —- to reduce programming demands on clients.
Answer
Answer: Application
QN307. The —- is the key sub system of the entire solution.
Answer
Answer: Mobile Server
QN308. Call Plan model given by —-
Answer
Answer: Lodish
QN309. The sales representative can enter a —- if required and save the order.
Answer
Answer: Delivery instructions
QN310. —- manages the sales representatives PDA and the requests from the PDA
Answer
Answer: Mobile server
QN311. Sales force automation can help you to control your entire —-
Answer
Answer: Sales process
QN312. Sales force automation is an —- software channel.
Answer
Answer: Automatic
QN313. Sales force automation systems can also create competitive —- for your business.
Answer
Answer: Advantage
QN314. SFA application gives businesses HELP with their sales —-
Answer
Answer: Data
QN315. Data Quality Management is a —- of SFA.
Answer
Answer: Feature
