You can study Customer relationship management mcq set 7 for your assignment and exam. View all mcq and quiz of CRM.
QN242. —- is a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols
Answer
Answer: Internet
QN243. Full form of OLTP is —-
Answer
Answer: Online Transaction Processing
QN244. The Internet business is subject to privacy laws of —- country.
Answer
Answer: Respective
QN245. —- is a segment that companies may want to explore.
Answer
Answer: Online business
QN246. Full form of SCM is —-
Answer
Answer: Supply Chain Management
QN247. There are —- techniques of managing customer relations.
Answer
Answer: 10
QN248. Importance of channels is defines in step —- of managing customer relations
Answer
Answer: 2
QN249. —- are often held within email service provider databases or in-house operational databases focused on delivering and managing email campaigns.
Answer
Answer: E mail metrics
QN250. Full form of CEM is —-
Answer
Answer: Customer Experience Management
QN251. Defining your feedback loops from —- to ensure the right data feeds on results is significant.
Answer
Answer: Campaign metrics
QN252. Customer experiences include every point in which the customer —- with your business, product or service.
Answer
Answer: Interacts
QN253. Consumer’s perception is —- in nature for the business.
Answer
Answer: Critical
QN254. —- business strategy to acquire, grow and retain profitable customer relationships.
Answer
Answer: CRM
QN255. Customer Experience Management is a method of —- customer loyalty
Answer
Answer: Increasing
QN256. Emotional glue can prove to be a —- to CRM.
Answer
Answer: Strategy
QN257. There are two main kinds of knowledge sources about customers: customer profiles and customer —-
Answer
Answer: Participation
QN258. Full form of SIC is —-
Answer
Answer: Standard Industrial Classification
QN259. Full form of HS is —-
Answer
Answer: Harmonized system
QN260. Full form of SITC is —-
Answer
Answer: Standard Industrial Trade Classification
QN261. —- is responsible for approving changes to the credit limit.
Answer
Answer: Credit manager
QN262. For segmentation, the market should be —-
Answer
Answer: Heterogeneous
QN263. A narrowly defined group of consumers with complex set of needs is called —- market.
Answer
Answer: Niche
QN264. —- mix strategies deal with design and quality.
Answer
Answer: Product
QN265. Sponsorship and advertising are a part of —- mix.
Answer
Answer: Promotion
QN266. There are —- stages in a CRM strategy.
Answer
Answer: Three
QN267. The —- is to define the objectives to be met and the tactics to be used.
Answer
Answer: Third stage
QN268. The first stage in developing the CRM strategy is to —- into categories.
Answer
Answer: Segment customers
QN269. By establishing objectives, one can determine retention targets that meet —- goals.
Answer
Answer: Corporate financial
QN270. Being customer centric is a part of —-
Answer
Answer: CRM strategy
QN271. There are —- phases in customer life cycle.
Answer
Answer: Six
QN272. The first phase of customer life cycle is —-
Answer
Answer: Adoption
QN273. The last phase of customer life cycle is —-
Answer
Answer: Retirement
QN274. In —- phase the evaluation and selection of the CRM product that best fits the requirements of the organization is carried out.
Answer
Answer: Acquisition
QN275. System maintenance is a part of —- phase.
Answer
Answer: Evolution
QN276. Primarily there are —- building blocks of CRM.
Answer
Answer: Eight
QN277. CRM initiatives needs a —- to ensure that programs are approached on a strategic, balanced and integrated basis.
Answer
Answer: Framework
QN278. —- highlights the many facets of the customer-centric internal change needed to deliver the required and desired external customer experience.
Answer
Answer: Organizational collaboration
QN279. A successful —- is the cornerstone to motivating staff, generating customer loyalty and gaining a greater market share.
Answer
Answer: CRM Visison
QN280. A CRM strategy is —- an implementation plan or road map.
Answer
Answer: Not
