Consumer Behavior online mcqs test with answers

Study Consumer Behavior online mcqs test with answers of below mention multiple choice question answer set and assess your knowledge through mcq exam quiz of this subject, so you can get better marks in your exam.

MCQ of Consumer Behavior

Quiz of Consumer Behavior

Consumer Behavior

1 / 20

Q: An aroma of the food cooking in a restaurant, increasing the probability of a hungry person entering the restaurant & ordering food is an example of which component of consumer learning?

A. Drive

B. Cues

C. Motivation

D. Response

2 / 20

Q: Carl Jung helped identify _ personality types.

A. 15

B. 14

C. 26

D. 16

3 / 20

Q: A 'contract purchase order' is___

A. A long-term agreement committing to buy items or services from a single source

B. The one in which the purchaser will, at a minimum, specify what products are being ordered, the quantity, the agreed price and delivery & payment terms

C. A legal agreement between both sides

D. The one in which the vendor agrees to supply the material as & when required by the buyer on certain price terms over a specified period of time

4 / 20

Q: Which of the following is NOT a market research tool?

A. Interviews

B. Questionnaires

C. Introspective reflection

D. None of the above

5 / 20

Q: If a product or service is not compatible with the consumer's existing habits, then it will act as a/an___in adopting an innovation in the process of diffusion of innovation

A. Value barrier

B. Risk barrier

C. Usage barrier

D. Compatibility barrier

6 / 20

Q: Experience goods are___

A. the goods, consumers have clear perception of what they want & a certainty of the product/service usefulness in a predictable way

B. the type of goods & services has more to do with the consumers' own circumstance than the skill of experts helping them

C. those where price, quality or some other attribute remains unknown until purchase

D. All of the above

7 / 20

Q: It can be viewed as the workspace for information processing

A. Long-term memory

B. Short-term memory

C. Sensory memory

D. None of the above

8 / 20

Q: Selective attention is a component of:

A. decision-making.

B. personality.

C. perception.

D. attitude

9 / 20

Q: Opinion leaders are sometimes referred to as___

A. the influential.

B. the upper class

C. the middle class

D. buzz marketers

10 / 20

Q: According to Maslow's hierarchy of Needs, the lower level needs are called as

A. Psychographic needs

B. Psychogenic needs

C. Biogenic needs

D. Demographic needs

11 / 20

Q: ___are the 'learning constructs' in Howard Sheth model of decision making, which are based on the motives & according to which the buyer will have certain mental rules for matching & ranking the purchase alternatives

A. Brand potential of the evoked set

B. Inhibitors

C. Decision mediators

D. Predisposition

12 / 20

Q: The stages through which families might pass as they mature over time is a description of what is called the:

A. adoption process.

B. lifestyle cycle.

C. values and lifestyle (vals) topology.

D. family life cycle.

13 / 20

Q: 'A A A A A A' Which type of repeat purchasing pattern is this, where the alphabet refers to a specific brand?

A. Divided loyalty

B. Undivided loyalty

C. No loyalty

D. Unstable loyalty

14 / 20

Q: 'Development of consumer information databases causing concern over the access & use of it.' What kind of consumer problem is this?

A. Intrusions of privacy

B. Impersonal and unresponsive marketing institutions

C. Disillusionment with the system

D. Antagonism toward advertising

15 / 20

Q: Issues related to trust in EC include all of the following EXCEPT:

A. As a result of trust-transference programs through portal affiliation, seal of approval programs, online shopping communities, and customer endorsements, customers are fully confident in online purchasing transactions.

B. When parties trust each other, they have confidence that transaction partners will keep their promises. However, both parties in the transaction assume some risk.

C. Trust is particularly important in global EC transactions due to the difficulty of taking legal action in cases of a dispute or fra

16 / 20

Q: The stage in the buyer decision Process in which the consumer is aroused to search For more information is called:

A. information search.

B. evaluation of alternatives.

C. search for needs.

D. perceptual search.

17 / 20

Q: Negative word-of-mouth communication after consumer dissatisfaction shows which type of consumer complaint?

A. Private responses

B. Voice responses

C. Third party responses

D. None of the above

18 / 20

Q: The major environmental variables influencing EC purchasing are:

A. Price, brand, frequency of purchase, and tangibility.

B. Social, cultural, community, regulatory, political, and legal.

C. Age, gender, ethnicity, education, and lifestyle.

D. Price, social, cultural, ethnicity, and lifestyle.

19 / 20

Q: This component of Tri-component attitude model is about 'the influences the attitude has on the way we act or behave.'

A. Cognitive component

B. Affective component

C. Conative component

D. None of the above

20 / 20

Q: What is at the highest level of Maslow's hierarchy of needs?

A. Esteem Needs

B. Self-Actualisation Needs

C. Social Needs

D. Safety Needs

Insert details

Insert correct name and email for result and review correct answer. We never spam or sale your data.

Your score is

The average score is 0%

Also Try these subjects quiz

Total Views: 26

DistPub Team

Distance Publisher (DistPub.com) provide project writing help from year 2007 and provide writing and editing help to hundreds student every year.

MCQ of Consumer Behavior

More Multiple choice question from consumer behaviour

Quiz of Consumer Behavior

Insert details

Also Try these subjects quiz

DistPub Team