Consumer Behavior online mcqs test with answers

Study Consumer Behavior online mcqs test with answers of below mention multiple choice question answer set and assess your knowledge through mcq exam quiz of this subject, so you can get better marks in your exam.

MCQ of Consumer Behavior

Quiz of Consumer Behavior

Consumer Behavior

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Q: Before purchase the consumer may form certain expectations about___

A. The costs & efforts to be expended before obtaining the direct product or service benefits

B. The nature & performance of the product or service

C. The social benefits or costs accruing to the consumer as a result of the purchase on significant others

D. All of the above

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Q: _ is lower order need in Maslows hierarchy of needs theory.

A. safety

B. self actualisation

C. social

D. self esteem

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Q: ___consumer research is also known as positivism

A. qualitative

B. quantitative.

C. selective

D. none of these

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Q: In ERG theory G stands for_.

A. gain

B. garner

C. growth

D. gestalt

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Q: All of the following are correct about market research methods EXCEPT:

A. It is important first to understand how groups of consumers are classified or segmented.

B. Markets can be segmented to increase the percentage of responses and to formulate effective marketing strategies that appeal to specific consumer groups.

C. Direct mail marketing methods are usually cost-effective.

D. Market segmentation is done with the aid of tools such as data modeling and data warehousing.

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Q: the level of consumer Research is _ in the 1st stage

A. less

B. highest

C. least

D. more

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Q: Consumer purchases are influenced strongly by cultural, social, personal and

A. Psychographic characteristics

B. Psychological characteristics

C. Psychometric characteristics

D. Supply & demand characteristics

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Q: ___is one of the most basic influences on an individual's needs, wants, and behavior.

A. Brand

B. Culture

C. Product

D. Price

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Q: _ consumers prefer description & explaination.

A. picky consumer

B. visualiser

C. Verbeliser

D. brand switcher

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Q: The extent to which consumers develop repeat purchasing patterns is___

A. Brand loyalty

B. Brand parity

C. Brand image

D. Brand equity

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Q: While preparing for a Diwali snacks party, Anita was worried that her parents would hate the fact that she served bought snack items rather than making her own. In terms of social influences in her behaviour, Anita was most concerned with___

A. A primary reference group

B. A subculture influence

C. A secondary reference group

D. Cultural values

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Q: If a product or service is not compatible with the consumer's existing habits, then it will act as a/an___in adopting an innovation in the process of diffusion of innovation

A. Value barrier

B. Risk barrier

C. Usage barrier

D. Compatibility barrier

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Q: _ is the first level of consumer decision making.

A. Extensive decision making

B. Primary decision making

C. Limited decision making

D. Routine decision making

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Q: "All the doctors are always in a hurry; try to dispose off the patients faster & without proper counseling." This statement indicates which factor that distorts individual perception?

A. Halo effect

B. Stereotypes

C. Hasty conclusions

D. First impressions

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Q: Highly involved consumer buying behavior and customers perceive fewer differences among brands is called

A. Complex Buying Behavior

B. Variety Seeking Buying Behavior

C. Dissonance Reducing Buying Behavior

D. Habitual Buying Behavior

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Q: What is the official language of 20 percent of the world's people?

A. English

B. Spanish

C. Chinese

D. French

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Q: Consumer rights, eco-friendly products, convenient purchasing & store location are examples of___

A. Personal values

B. Instrumental values

C. Terminal values

D. Intrinsic values

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Q: _ is the 3rd level of consumer decision making.

A. Routine decision making

B. Primary decision making

C. Limited decision making

D. Extensive decision making

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Q: The psychological factors influencing consumer behavior are;

A. Motivation, Perception, Learning, Beliefs And Attitudes

B. Culture, Subculture, Social Class

C. Reference Groups, Family, Roles And Status

D. All Of The Above

20 / 20

Q: Ourselves as others see us is called:

A. The real self

B. The ideal self

C. The looking-glass self

D. None of the above

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MCQ of Consumer Behavior

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