Consumer Behavior online mcqs test with answers

Q: How do consumers respond to various marketing efforts the company might use? The Starting point is the___of a buyer's behavior.

Q: Which one of the following is NOT a positive factor that contributes to 'Brand Loyalty'?

Q: All of the following are correct about market research methods EXCEPT:

Q: ___can influence the consumers thought about products.

Q: Even though buying roles in the family change constantly, the___has Traditionally been the main purchasing agent for the family.

Q: "People have a tendency to associate certain persons with others who may have certain attributes, irrespective of whether they consciously recognize the attributes or not" is based on which factor that distort individual perception?

Q: Which of the following is NOT a situation in which consumer behaviour occurs?

Q: After-image we 'see' in our 'mind's eyes' immediately after observing an object & closing eyes is our

Q: ___are factors that have been shown to affect consumer behavior.

Q: while in _ stage of FLC the consumer is likely to buy baby food, diapers, chech and cough medication.

Q: All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behaviour are known as___

Q: Which of the following are Employees with an internal locus of control orientation more likely to display than Employees with an external control orientation?

Q: Satisfaction of this need from Maslow's hierarchy of needs makes the person more comfortable with the knowledge of having control over his life & environment & certainly about the future to some extent

Q: That minor stimuli which determines when and how customer will respond in Certain way is called

Q: Consumer rights, eco-friendly products, convenient purchasing & store location are examples of___

Q: 'A A A A A A' Which type of repeat purchasing pattern is this, where the alphabet refers to a specific brand?

Q: While Sunita's home was undergoing renovation for interior designing, the expenses started exceeding her budget and hence she decided to use rich, decorative, aesthetic, lavish furnishings & drapery only in the main hall which normally hosts the guests & other visitors, and use comparatively simple, cheaper, durable items & accessories for other rooms which are mostly used privately by family & relatives only. This shows which situational influence on Sunita's purchase decision?

Q: Which of the following is not included in the decision-making unit of a Buying organization?

Q: The process during which certain aspects of stimuli are screened out and others admitted is called as

Q: A major reason for changing traditional purchasing roles for families is that