Consumer Behavior online mcqs test with answers

Study Consumer Behavior online mcqs test with answers of below mention multiple choice question answer set and assess your knowledge through mcq exam quiz of this subject, so you can get better marks in your exam.

MCQ of Consumer Behavior

Quiz of Consumer Behavior

Consumer Behavior

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Q: Which of the following is NOT a criterion used to classify groups?

A. Membership

B. Strength of Social Tie

C. Number of Members

D. Type of Contact

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Q: Mass media, consumer rating organizations etc. are___of channels of communication in the process of diffusion of innovation?

A. Experimental sources

B. Public sources

C. Commercial sources

D. Personal sources

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Q: Increased earnings in the middle class have led to spending on more "worthwhile experiences" for children, such as___

A. The latest television sets and other entertainment products

B. Ski trips, college education, and shopping for better brands of clothes at more expensive store

C. The best branded school gear, bags and shoes

D. Having great parties among high society circles

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Q: Need for accomplishment & excellence is a part of _

A. nApt

B. nAch

C. nPow

D. nApt

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Q: These products or services have attributes customer can readily evaluate before they purchase

A. Credence goods

B. Search goods

C. Experience goods

D. None of the above

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Q: It lasts for the duration of less than one minute & can store approximately seven items

A. Sensory memory

B. Long-term memory

C. Short-term memory

D. None of the above

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Q: The values, beliefs, behaviour, and material objects that constitute a people's way of life isdefined as

A. Norms.

B. Culture.

C. Mores.

D. Folkways

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Q: If a consumer tells friends "I like my car more than any other car on the road," then the consumer has expressed a(n):

A. rule.

B. attitude.

C. belief.

D. cue.

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Q: Rules for purchasing are called:

A. Risk reducers

B. Heuristics

C. Purchase regulations

D. None of the above

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Q: Activists are the type of dissatisfied consumers who are___

A. Older, more alienated from the marketplace & have positive attitude toward complaining due to its social benefits

B. younger, less alienated from the marketplace & have less positive attitude towards complaining due to its social benefits

C. Older, more alienated from the marketplace & have very positive attitude toward complaining due to its social benefits

D. Older, less alienated from the marketplace & have positive attitude toward complaining due to its social benefits

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Q: If a consumer has discomfort caused by post purchase conflict, the consumer is experiencing:

A. Subliminal persuasion.

B. Cognitive dissonance.

C. Stimulus ambiguity.

D. Confirmation.

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Q: _ is higher order need in Maslows hierarchy of needs theory.

A. self actualisation

B. safety

C. basic

D. physiological

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Q: Marketers can create brand equity by___

A. Selling them in prestigious outlets

B. Overpricing the product

C. Preparing comparative information about competitive brands

D. Making the products available at all locations

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Q: ___are transmitted through family, religious organizations & educational institutions, and in today's society educational institutions are playing an increasingly greater role in this regard

A. Cultural values

B. Marketing information system

C. Behavioural attributes

D. Social ethics

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Q: This attitude function will help the individual to interpret all the information coming to him & then adopt a behaviour suitable to the situation

A. Value expressive function

B. Ego defensive function

C. Knowledge function

D. Instrumental function

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Q: These are the goods, consumers have clear perception of what they want & a certainty of the product/service usefulness in a predictable way

A. Credence goods

B. Experience goods

C. Search goods

D. None of the above

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Q: Marketing strategies are often designed to influence___and lead to profitable exchanges.

A. Consumer decision making

B. Sales strategies

C. Advertising strategies

D. Export strategies

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Q: This component of Tri-component attitude model 'involves a person's feelings or emotions about the attitude object'

A. Affective component

B. Behavioral component

C. Cognitive component

D. None of the above

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Q: All of the following are correct about market research methods EXCEPT:

A. It is important first to understand how groups of consumers are classified or segmented.

B. Markets can be segmented to increase the percentage of responses and to formulate effective marketing strategies that appeal to specific consumer groups.

C. Direct mail marketing methods are usually cost-effective.

D. Market segmentation is done with the aid of tools such as data modeling and data warehousing.

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Q: If the housing industry slumps, the Air Conditioner companies like Symphony, Haier, Carrier etc. face reduced demand. This an example of which of the demand characteristics in the organizational buying?

A. Inelastic demand

B. Elastic demand

C. Derived demand

D. Fluctuating demand

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