Consumer Behavior online mcqs test with answers

Study Consumer Behavior online mcqs test with answers of below mention multiple choice question answer set and assess your knowledge through mcq exam quiz of this subject, so you can get better marks in your exam.

MCQ of Consumer Behavior

Quiz of Consumer Behavior

Consumer Behavior

1 / 20

Q: With respect to post purchase behavior, the larger the gap between expectations and performance:

A. the greater likelihood of re-purchase.

B. the greater the customer's dissatisfaction.

C. the less likely the consumer will be influenced by advertising.

D. the less likely the consumer will need sales confirmation and support.

2 / 20

Q: Marketers can create brand equity___

A. by selling them in prestigious outlets.

B. by overpricing the product

C. preparing comparative information about competitive brands

D. by making the products available in all locations

3 / 20

Q: 14% of the population that is differentiated mainly by having high incomes is classified as___

A. The working class

B. The middle class

C. Upper Americans

D. Lower middle class

4 / 20

Q: A 'contract purchase order' is___

A. A long-term agreement committing to buy items or services from a single source

B. The one in which the purchaser will, at a minimum, specify what products are being ordered, the quantity, the agreed price and delivery & payment terms

C. A legal agreement between both sides

D. The one in which the vendor agrees to supply the material as & when required by the buyer on certain price terms over a specified period of time

5 / 20

Q: The starting point in understanding how consumers respond to various marketing efforts the company might use is the:

A. Lipinski model of buying behavior.

B. Stimulus-response model of buyer behavior.

C. Freudian model of buying behavior.

D. Maslow's model of life-cycle changes.

6 / 20

Q: Two of the most important psychological factors that impact consumer decision-makingprocess are product___and product involvement.

A. marketing

B. strategy

C. price

D. knowledge

7 / 20

Q: Marketers who target consumers on the basis of___believe that they can influence purchase behaviour by appealing to people's inner selves

A. Social class

B. Self-concept

C. Personality

D. Core values

8 / 20

Q: Consumers who purchase a Harley-Davidson motorcycle can receive which of the following in addition to the purchase of the product?

A. Membership In A Group

B. A 20 Year Warrantee

C. Free Maintenance for Five Years

D. Invitations to Harley Jamborees, Harley 101 Safety Courses, And Camp Harley

9 / 20

Q: The process during which certain aspects of stimuli are screened out and others admitted is called as

A. Perceptual selection

B. Perceptual organization

C. Perceptual integration

D. Perceptual interpretation

10 / 20

Q: "A young working woman after seeing a new washing machine at her friend's place feels an urge to act" is an example of which element of consumer learning?

A. Motivation

B. Cues

C. Motive

D. Drive

11 / 20

Q: "A consumer believing that 'Haier' washing machine has a better performance than other washing machine brands, whereas another consumer doesn't agree with this claim & believes that all washing machines are the same." This is called as

A. Selective exposure

B. Selective perception

C. Selective attention

D. Selective belief

12 / 20

Q: Neutral sources who give opinion about the product are

A. Paid by the manufacturer

B. Not paid by the manufacturer

C. Hired by the manufacturer

D. None of the above

13 / 20

Q: Which of the following reflects the relatively stable behavioural tendencies that individuals display across a variety of situations?

A. Motivation

B. Personality

C. Emotions

D. Perception

14 / 20

Q: Which of the following is NOT part of group influence?

A. social class.

B. family.

C. personality.

D. none of these

15 / 20

Q: Consumers perceive value in brand when
(i) They are cost driven brands; that is the brand costs less as compared to competing brands offering similar benefits
(ii) The product brands have certain unique benefits which offsets their premium prices; that is they are referred to as value added benefits
A. Only (i) is true

B. Both (i) & (ii) are true

C. Only (ii) is true

D. None of the statement is true

16 / 20

Q: In organizational buying process the 'influencers' are___

A. persons who are formally or informally given power in the selection or approval of the final supplier

B. persons who control the flow of information to others

C. persons formally authorized to select the supplier & workout the contract of agreement

D. most often technical person involved in defining specifications & also in providing information in evaluating alternatives

17 / 20

Q: in a larger society, there are subsystems of values resulting in a csiderable variation in bahviour pattern within the total culture called_.

A. diffusion

B. acculturation

C. subculture.

D. enculturation

18 / 20

Q: Vishal doesn't really like Pear, but when all of his friends ordered Pear martinis, he felt that to be a part of the gang he needed to buy one for himself. Which situational influence explains Vishal's purchase of Pear martini?

A. Task features

B. Its marketing mix

C. Social features

D. Current conditions

19 / 20

Q: Which of the following is true?

A. Self-concept is instinctive

B. Self-concept is learned

C. Self-concept is imposed on us by our parents.

D. None of the above

20 / 20

Q: According to Horney, _ personalities move against others.

A. detached

B. Complaint

C. Aggressive

D. dormant

Insert details

Insert correct name and email for result and review correct answer. We never spam or sale your data.

Your score is

The average score is 0%

Also Try these subjects quiz

DistPub Team

Distance Publisher (DistPub.com) provide project writing help from year 2007 and provide writing and editing help to hundreds student every year.

MCQ of Consumer Behavior

More Multiple choice question from consumer behaviour

Quiz of Consumer Behavior

Insert details

Also Try these subjects quiz

DistPub Team