Consumer Behavior online mcqs test with answers

Study Consumer Behavior online mcqs test with answers of below mention multiple choice question answer set and assess your knowledge through mcq exam quiz of this subject, so you can get better marks in your exam.

MCQ of Consumer Behavior

Quiz of Consumer Behavior

Consumer Behavior

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Q: In organizational buying, the downturn in the target industry may hit vertical marketers extremely hard because

A. The product or service would be sold to virtually all organizations in perhaps one or two industries

B. The markets are very broad

C. The product or service is sold to a wide spectrum of industries

D. The products or services are used by many industries

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Q: The cultural shift toward___has resulted in more demand for casual clothing and simpler home furnishings.

A. liberal political causes

B. conservative political causes

C. informality.

D. downsizing

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Q: The result of ICT & changing consumer marketplace is

A. Shopping has become a social activity

B. Shoppers are becoming their own salespeople

C. Shopping has become a seamless, personalized experience & consistent irrespective of the device used or their stage of buying process

D. All are true

4 / 20

Q: ___is the single factor that best indicates social class.

A. Time

B. Money

C. Occupation

D. Fashion

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Q: Marketers are interested in Consumer Memory to answer following question

A. What do consumers do after perceiving the information received

B. What is the role of consumer memory to bridge the gap between receipt of information & actual purchase?

C. What do consumers do after the receipt of information on products & services?

D. All of the above

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Q: In Maslow's Hierarchy of Needs, clothes, sleep and to an extent sex are considered as___needs

A. belongingness

B. social

C. physiological

D. safety

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Q: You regularly purchase cleaning supplies for your custodial staff. This purchase is a___

A. straight rebuy

B. new task

C. modified rebuy

D. modified straight rebuy

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Q: the level of consumer Research is _ in the 1st stage

A. less

B. highest

C. least

D. more

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Q: Which of the following would be the BEST description of the major AIO dimensions That describe a person's pattern of living?

A. Attitudes, Interests, and Opinions.

B. Activities, Interests, and Opinions.

C. Activities, Innovation, and Occasions.

D. Attitudes, Income, and Observations.

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Q: The type of dissatisfied consumers who are older, more alienated from the marketplace & have positive attitude towards complaining due to its social benefits

A. Irate

B. Activist

C. Voicers

D. Passives

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Q: Well-known brand 'Apple' is related to brand personality trait of

A. Ruggedness

B. Competence

C. Sophistication

D. Excitement

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Q: A _ may be defined as two or more people who interact to accomplish some goals.

A. Trait

B. Culture

C. Subculture

D. group

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Q: ___describes changes in an individual's behavior arising from experience.

A. modeling

B. motivation

C. perception

D. learning.

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Q: 'A consumer unhappy with the product purchased from a retailer, boycotts him till he either returns the money paid by the buyer or offers replacement of the product at no extra cost.' What kind of defense mechanism is this in consumer motivation?

A. Regression

B. Aggression

C. Repression

D. Withdrawal

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Q: According to this consumer learning theory, the learning is not a result of contiguity stimulus and response or re-inforcement but the result of thought process and insight

A. Operant conditioning theory

B. Classical conditioning theory

C. Cognitive theory

D. None of the above

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Q: When a stimulus that is close to the conditioned stimulus evokes the conditioned response, this is called:

A. Generalization

B. Extinction

C. Discrimination

D. None of the above

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Q: Family is one of the___factors that influence consumer behavior.

A. cultural

B. social.

C. personal

D. psychological

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Q: Which factors are used to interpret a person's task performance?

A. Internal attributive control.

B. Unstable factors.

C. Stable factors.

D. Internal attributions.

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Q: Individual putting a censorship on the stimulus to avoid disturbance of his existing beliefs & value is known as

A. Selective perception

B. Selective attention

C. Perceptual blocking

D. Selective exposure

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Q: Considering the major influences on business buyer behavior, as shown in a model in the text, under which influence stage would you expect to find the influences of authority, status, empathy, and persuasiveness?

A. environmental

B. organizational

C. interpersonal.

D. individual

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MCQ of Consumer Behavior

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