Consumer Behavior online mcqs test with answers

Study Consumer Behavior online mcqs test with answers of below mention multiple choice question answer set and assess your knowledge through mcq exam quiz of this subject, so you can get better marks in your exam.

MCQ of Consumer Behavior

Quiz of Consumer Behavior

Consumer Behavior

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Q: Psycho- Analytical theory of consumer behaviour was developed by

A. alphred marshall

B. festinger

C. b f skinner

D. sigmund freud.

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Q: In order to change existing behaviours, people need to be presented with a choice that makes decision making feel:

A. Effortless

B. Spontaneous

C. Involving

D. Considered

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Q: In organizational buying, the downturn in the target industry may hit vertical marketers extremely hard because

A. The product or service would be sold to virtually all organizations in perhaps one or two industries

B. The markets are very broad

C. The product or service is sold to a wide spectrum of industries

D. The products or services are used by many industries

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Q: the steps in the consumer decision making Process flow as:

A. problem recognition, information search, alternative evaluation, purchase, postpurchase experience.

B. problem recognition, information evaluation, alternative search, purchase, post purchase experience

C. problem recognition, information search, purchase, alternative evaluation, post purchase experience

D. problem recognition, alternative evaluation, information search, purchase, post purchase experience

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Q: The view that lower-class people imitate upper-class people is called:

A. Trickle-down theory

B. Imitation theory

C. Class differential theory

D. None

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Q: Angie is a teenager, living at home with her parents and two brothers. Even though she wants to venture out more on her own, her parents will not allow it, and she obeys their wishes. Her family represents a(n)___group.

A. Primary Group

B. Secondary Group

C. Consumer Group

D. Restrictive Group

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Q: A smoker screening out the Warning message on the packet of cigarette which create conflict or may give rise to a threatening situation is called as

A. Perceptual blocking

B. Perceptual defense

C. Selective attention

D. Selective exposure

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Q: The emotional component of attitude is called:

A. Cognition

B. Conation

C. Affect

D. None of the above

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Q: When consumers are seeking low involvement products, they are unlikely to engage inextensive search, so___is important

A. Order processing

B. Order Booking

C. Ready availability

D. Information about warranty

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Q: Which works best in advertising?

A. Forward conditioning

B. Backward conditioning

C. Simultaneous conditioning

D. None of the above

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Q: Consumers perceive value in brand when
(i) They are cost driven brands; that is the brand costs less as compared to competing brands offering similar benefits
(ii) The product brands have certain unique benefits which offsets their premium prices; that is they are referred to as value added benefits
A. Only (i) is true

B. Both (i) & (ii) are true

C. Only (ii) is true

D. None of the statement is true

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Q: Hedonic consumption is about:

A. Hair Care Products

B. Emotional Impact Of Purchases

C. Fantastic Images

D. Hysterical Imagery

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Q: In social class grouping, white and blue collar workers with average pay can be classified as

A. Upper Middles

B. Working Class

C. Middle Class

D. Upper Uppers

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Q: The component of attitude relating to emotion is called:

A. affective.

B. cognitive.

C. conative.

D. none of these

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Q: Those who seek out new intellectual experiences are called:

A. Cognitive innovators

B. Sensory innovators

C. Attitudinal innovators

D. Intelligent

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Q: These are based on the things like geographical areas, religions, nationalities, ethnic groups, age etc

A. Social classes

B. Subculture

C. Economic classes

D. Cultures

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Q: In terms of consumption decisions, middle class consumers prefer to buy___

A. The best at lowest price after analyzing the market

B. What is popular

C. At a markets that sales at wholesale rates

D. Only the brands which sell at affordable prices

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Q: Which of the following statements about social classes in the United States is true?

A. The middle class is the largest class

B. Less than five percent of the population in the U.S. belong to the upper clas

C. The working class is defined as "family folk" who depend heavily on relatives for economic and emotional support

D. The middle class is the group most likely to demand instant gratification

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Q: _ consumers prefer description & explaination.

A. picky consumer

B. visualiser

C. Verbeliser

D. brand switcher

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Q: Two of the most important psychological factors that impact consumer decision-makingprocess are product___and product involvement.

A. marketing

B. strategy

C. price

D. knowledge

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MCQ of Consumer Behavior

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