Consumer Behavior online mcqs test with answers

Q: Maslow's Hierarchy of Needs Theory is based on which premise?

Q: What is the final stage in the purchase decision process?

Q: Industrial marketer should be interested in getting to know the answer to which of the following questions?

Q: The rational element of motivation is called:

Q: The price of products and services often influence whether___, and, if so,which competitive offering is selected.

Q: When the performance of the product matches the more than the expectations of the consumer it is called as

Q: In a___, the buyer reorders something without any modifications.

Q: Pure impulse purchasing is___

Q: In organizational buying the purchase order includes___

Q: _ is how consumers feel others see them.

Q: The stage in the adoption Process where the consumer considers whether trying the new Product make sense is called?

Q: As the organizational buying happens on large scale and/or for costly items, the purchases are infrequent. This statement applies to which of the following case?
(i) heavy equipments & machinery would be infrequently purchased
(ii) smaller & relatively inexpensive items like Office supplies are bought on a contract basis & on quarterly or half-yearly basis
A. Only (i) is true

Q: This is one of the three main interdependent forces of the human personality referred as "The individual's conscious control" according to Freudian Psychoanalytic theory of Personality

Q: 'An advertisement of 'Head & Shoulder' anti-dandruff shampoo making the viewer relate with the frustrating situation he might have faced & thereby inducing a positive purchase behaviour in him.' This is an example of use of which consumer motivation defense mechanism?

Q: ___(consumer role) is the individual who determines that some need or want is not being fulfilled and authorises a purchase to rectify the situation.

Q: Which of the following statements is not true?

Q: One implication of the___view for marketers is that care must be taken not to raise prepurchase expectations to such a level that the product cannot possibly meet them.

Q: In case of defense deals of purchasing supersonic fighter planes or an International passenger Airline purchasing Boeings where the order is also large the delivery time span is longer because

Q: The information availed from salespeople, product packaging is said to be obtained from___

Q: In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called: